Deactivate or activate video CMS metadata

This is the new version of content ingestion and metadata management for Video Solutions.
With this version, you can target and filter based on your metadata after ingestion, without having to manually map and activate the data. Line items targeting one or more CMS metadata sources take up to 24 hours to start delivering impressions.

You can view the migration guide, or contact your account manager for information.

You can no longer map key-values to content metadata.


Beginning March 1, 2022, the targeting picker will not allow you to save content key-values (mapped metadata) from the "Custom targeting" type menu.

Publishers that need to work around this can either:

When you ingest video content into Ad Manager, metadata from your content management system (CMS) is automatically activated and available to view and target in the Ad Manager interface.

You can change the status of metadata keys or key-values, which may be helpful with identifying those that are either unused or no longer relevant.

Deactivation affects targeting, forecasting, and reporting. 

If you deactivate a key or key-value that's targeted from a line item or creative, it will no longer target that key or key-value, and will be labeled as deleted. All existing entities relying on the key or key-value will no longer function, including forecasting and reporting. Targeting for new line items, or updates to existing line items will no longer be able to select the deactivated value.

Activating a previously-deactivated key or key-value will reinstate existing line item or creative targeting (provided it was not manually removed), forecasting, and reporting functionality.

Change the status of metadata keys

  1. Sign in to Google Ad Manager.
  2. Click Video and then Content and then Metadata.
  3. All of your ingested video keys in the "Active" state are displayed on this page. You can click and edit the "Status is Active" filter to see inactive keys, or click to remove the filter, to see both active and inactive keys.

    By default, 20 keys are shown. You can configure the page to display up to 100 keys.

  4. Select one or more active keys, or one or more inactive keys, and click either Activate or Deactivate.

    These options are not available if you have both active and inactive keys selected.

  5. If you are deactivating, click OK to confirm you understand and accept the effects of deactivating.

Change the status of metadata key-values

  1. Sign in to Google Ad Manager.
  2. Click Video and then Content and then Metadata.
  3. All of your ingested video keys in the "Active" state are displayed on this page.

  4. Click the name of the key whose values you'd like to edit.
  5. All values in the "Active" state are displayed on this page. You can click and edit the "Status is Active" filter to see inactive values, or click to remove the filter, to see both active and inactive values.
  6. Select one or more active key-values, or one or more inactive key-values, and click either Activate or Deactivate.

    These options are not available if you have both active and inactive key-values selected.

  7. If you are deactivating, click OK to confirm you understand and accept the effects of deactivating.
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