Inventory formats

Learn about inventory formats available in Ad Manager

Jump to: Banner ads | Native ads | In-stream ads | Interstitial ads | Rewarded ads | App open ads


Banner ads are one of the most common ad formats. These are ads that appear in feeds, articles or around content.

See an in-article banner ad with a video creative
See an in-feed banner ad with a display creative
 
Creative support Inventory support
Mobile web Mobile app Desktop Connected TVs
Display Supported Supported Supported Not supported
Video Supported Supported Supported Not supported
 

Native ads


Native ads help ensure that your ads match the look and feed of your content.

Learn more about native ads

Creative support Inventory support
Mobile web Mobile app Desktop Connected TVs
Display Supported Supported Supported Not supported
Video Supported Supported Supported Not supported
 

In-stream ads


In-stream ads are ads that are played within the context of a video or audio stream in the same video or audio player that a user is viewing audio or video content.

Learn more about in-stream ads

Creative support Inventory support
Mobile web Mobile app Desktop Connected TVs
Display Supported Supported Supported Supported
Video Supported Supported Supported Supported
 

Interstitial ads


Interstitial ads block all or part of content and appear between content at natural breaks and transitions, such as level completion, and do not offer a user a reward.

Learn more about app interstitial ads

Learn more about web interstitial ads

See a interstitial ad with a display creative
 
Creative support Inventory support
Mobile web Mobile app Desktop Connected TVs
Display Supported Supported Supported Not supported
Video Not supported Supported Not supported Not supported
 

Rewarded ads


Rewarded ads are any size ads where a user explicitly opts-into an ad experience in order to receive a reward from the publisher.

Learn more about rewarded ads

Learn more about rewarded ads for web

See a rewarded ad with a video creative used in a mobile game
 
Creative support Inventory support
Mobile web Mobile app Desktop Connected TVs
Display Supported Supported Supported Not supported
Video Supported Supported Supported Not supported
 

App open ads


Ads that appear during the loading experience of an app, triggered when a user opens or switches back to a backgrounded app.

Learn more about app open ads

Creative support Inventory support
Mobile web Mobile app Desktop Connected TVs
Display Not supported Supported Not supported Not supported
Video Not supported Supported Not supported Not supported
 
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