Requirements for non-in-stream video ads

Programmatic campaigns

Non-in-stream video ads can be served via dynamic allocation and are also available with Open Auction, Preferred Deals, Private Auctions, and Programmatic Guaranteed. Learn more about transaction types.

Non-in-stream video ads are available by default. They can be blocked by turning on the "Block non-in-stream video ads" ad experience control.

Dynamic allocation requirements

Level	Requirements
Line item	Ad type: The "Display" line item must be used Expected creatives: A display size must be targeted in the line item (for example, 300x250). Ad Manager looks at all sizes to determine eligibility of non-in-stream video and uses the largest of the eligible for rendering (based on aspect ratio and minimum height and width).

 

Additional constraints may make non-in-stream video ineligible. For example, if the ad is in the right or left rail, then Ad Manager may send the request without a non-in-stream placement signal.

Private Auction requirements

Level	Requirements
Private auction	Inventory type: "Display" must be set as the Inventory type value.

Programmatic Guaranteed and Preferred Deals requirements

Level	Requirements
Proposal line item	Add targeting: "Display" or "Mobile app" must be selected as the "Inventory type"
Line item	Ad type: The "Video or audio" ad type must be used Expected creatives: The line item must specify a video creative size (for example, 300x250v), and the display equivalent of that size (300x250) must be present in requests coming from targeted inventory to be eligible. Ad Manager uses the largest of the eligible sizes for rendering (based on aspect ratio and minimum height and width).

 

Additional constraints may make non-in-stream video ineligible. For example, if the ad is in the right or left rail, then Ad Manager may send the request without a non-in-stream placement signal.

Reservation campaigns

Level	Requirements
Line item	Ad type: The "Video or audio" ad type must be used Expected creatives: A video creative size must be selected (for example, 300x250v) Add targeting: Select "Mobile app" or "Display" as the "Inventory type" Line items can target both in-stream and non-in-stream formats.

Open Bidding

You can request non-in-stream video ads from third-party exchanges with Open Bidding.

When you set up a video yield group, you should choose Banner as the ad format, and Web as the inventory type. Target the inventory that you've activated for non-in-stream video, and add a yield partner that supports this video demand.

If an ad slot is eligible for non-in-stream video, Open Bidding requests may contain both video and display. If the buyer is not opted out of bid flattening, exchanges receive separate requests for video and display.