Your contract may refer to different types of transactions. The following describes the details of the available types:
| Type | Description |
|---|---|
| Open Bidding | "Open Bidding" (formerly Exchange Bidding) allows Company to activate certain advertising exchanges and sell-side platforms with whom Company has a direct contractual relationship ("Authorized Exchange Bidders") to compete with Ad Manager in a unified real-time auction for Company's inventory. |
| First Look | First Look transactions are auction-based transactions for specific inventory with specific buyer(s) that bid with your designated floor price, configured using rules.
For clarity, First Look transactions are considered Open Auction transactions for billing/revenue share calculation purposes. |
| Open Auction | Open Auction transactions are auction-based transactions for inventory available to all buyers. |
| Preferred Deal | Preferred Deal transactions are fixed-price, pre-auction transactions that the publisher negotiates with specific buyer(s). |
| Private Auction | Private Auction transactions are auction-based transactions with specific buyer(s) that are allowlisted by company. |
| Programmatic Guaranteed | Programmatic Guaranteed transactions are fixed-price transactions with a pre-committed set of inventory that is negotiated with a single buyer. |
Preferred Deals, Private Auctions, and Programmatic Guaranteed are managed via the Deals interface. A deal ID is associated with these transaction types.
"Self-Bought Inventory" refers to Company purchasing its own inventory in accordance with certain parameters as defined by Google and provided to Company (including via e-mail or via the Google Ad Manager user interface).
