Transaction types

Your contract may refer to different types of transactions. The following describes the details of the available types:

"Company", as referenced in the type descriptions below, is defined in your contract.
Type Description
Open Bidding "Open Bidding" (formerly Exchange Bidding) allows Company to activate certain advertising exchanges and sell-side platforms with whom Company has a direct contractual relationship ("Authorized Exchange Bidders") to compete with Ad Manager in a unified real-time auction for Company's inventory.
First Look First Look transactions are auction-based transactions for specific inventory with specific buyer(s) that bid with your designated floor price, configured using rules.
For clarity, First Look transactions are considered Open Auction transactions for billing/revenue share calculation purposes.
Open Auction Open Auction transactions are auction-based transactions for inventory available to all buyers. An agreement needs to be in place before some buyers, such as direct-pay buyers, can bid.
Preferred Deal Preferred Deal transactions are fixed-price, pre-auction transactions that the publisher negotiates with specific buyer(s).
Private Auction Private Auction transactions are auction-based transactions with specific buyer(s) that are allowlisted by company.
Marketplace Packages (Beta) Marketplace Packages are auction-based transactions where publisher curated packages are published for discoverability on buyer marketplaces. These packages can be set to either public, discoverable by all buyers, or exclusive, discoverable by only certain bidder(s) that the publisher chooses.
Programmatic Guaranteed Programmatic Guaranteed transactions are fixed-price transactions with a pre-committed set of inventory that is negotiated with a single buyer.
SDK Bidding "SDK Bidding" allows Company to activate certain buyers who have their own SDK (i.e. a "Third Party SDK"), which the company has installed and is used for creative rendering, to compete with Ad Manager in a unified real-time auction for Company's mobile app inventory.

Preferred Deals, Private Auctions, Programmatic Guaranteed, and Marketplace Packages (Beta)  are managed via the Deals interface. A deal ID is associated with these transaction types.

"Self-Bought Inventory" refers to Company purchasing its own inventory in accordance with certain parameters as defined by Google and provided to Company (including via e-mail or via the Google Ad Manager user interface).

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