Upload new creatives to the creative library

The creative library stores all creatives uploaded to Ad Manager

 New trafficking experience
Ad Manager might look a little different if you're using the new trafficking user interface

This article reflects the new trafficking experience. If you're still on the previous experience, look for this note box that captures instructions or behavior that reflects the previous trafficking experience:

Previous trafficking experience

Instructions or behavior that reflects the previous trafficking experience.

Learn more about the improvements and changes to Ad Manager in Changes to Google Ad Manager and Improvements to Google Ad Manager.

The creative library is located under Delivery and then Creatives. Here, where you'll find two tabs that allow you to add creatives not yet attached to line items: 

  • Display creatives 
  • VAST creatives

Under "Display creatives", you'll find two additional options: 

  • Standard
  • Master/companion

These tabs allow to create and manage each kind of creative separately.

"Standard" and "Master/companion" are both display creatives. A standard creative is a stand-alone ad, while a master/companion allows for a main ad with other ads that serve with the main ad. Under "VAST creatives", you'll be able to manage different types of video creatives.

Previous trafficking experience

All creatives are contained under an "All creatives" tab, which included both standard, master/companion, and VAST creatives.

Line items are restricted to creatives in the library that contain the same sizes as the sizes specified in the line item, along with being restricted to creatives from the library that align with the creative type or other creative requirements of the line item.

You can add different types of creatives. If you're not familiar with the different types, take a look at Types of display creatives or Types of video creatives to familiarize yourself.

Good to know about the creative library

All creatives uploaded to Ad Manager are stored in the creative library, including those uploaded via line items. Creatives added to the creative library must first be associated with an advertiser. Creatives in the creative library may be used in line items where the advertiser specified in the order is the same as that associated the creative.

To add a creative to the creative library:

  1. Navigate to Delivery and then Creatives and then continue to one of the following:
    • Display creatives and then Standard
    • Display creatives and then Master/companion
    • VAST creatives
  2. Add a new creative. Depending on where you navigated, you'll see one of these options:
    • New standard creative
    • New master/companion creative
    • New VAST creative
  3. Select an advertiser and click OK
  4. Select which type of creative you need to add—either a display creative or a video creative.

    If need to add a native format, custom creative template, or standard template, you'll need to select a template from a list and click Continue.

  5. Fill out the required information or required upload assets on the resulting form and click Save.

The information or assets required vary depending on the creative type you selected. To learn more about each type, here are some helpful links:

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