Upload new creatives to the creative library

The creative library stores all creatives uploaded to Ad Manager

 New trafficking experience
Ad Manager might look a little different if you're using the new trafficking user interface

This article reflects the new trafficking experience. If you're still on the previous experience, look for this note box that captures instructions or behavior that reflects the previous trafficking experience:

Previous trafficking experience

Instructions or behavior that reflects the previous trafficking experience.

Learn more about the improvements and changes to Ad Manager in Changes to Google Ad Manager and Improvements to Google Ad Manager.

The creative library stores all creatives uploaded to Ad Manager, including those added to line items. Creatives added to the creative library directly must first be associated with an advertiser.

Creatives in the creative library may be used in line items where the advertiser specified in the order is the same as that associated the creative.

Find creatives

Creatives are organized in the creative library under Delivery and then Creatives, and then:

Display creatives
and then Standard
and then Master/companion
VAST creatives

A standard creative is a stand-alone ad, while a master/companion allows for a main ad with other, secondary ads that serve with the main ad.

Different creative types are found under:

  • Display creatives

    Find display creative types, which include template-based creatives and all native video creatives.

    "Display creatives" also shows master creatives without their companions. Master creatives are listed under "Master/companion" with their companions.

  • Master/companion:

    Find Masters and their companions only of the display creative type (no VAST creatives or their companions).

  • VAST creatives

    Find video creative types, along with their optional companions. Includes audio creatives (Alpha) .

Previous trafficking experience

Creatives are located under Delivery and then Creatives, and then:

  • All creatives
  • Creative sets

Creatives are found under:

  • All creatives: Standard display, masters without reference to their companions, and companions without reference to their  masters.
  • Creative sets: VAST video with or without their optional companions, display masters with their reference to their companions.

Add new creatives

Line items are restricted to creatives in the library that contain the same sizes as the sizes specified in the line item, along with being restricted to creatives from the library that align with the creative type or other creative requirements of the line item.

You can add different types of creatives. If you're not familiar with the different types, take a look at Types of display creatives or Types of video creatives to familiarize yourself.

To add a creative to the creative library:

  1. Navigate to Delivery and then Creatives and then continue to one of the following:
    • Display creatives 
      • and thenStandard
      • and thenMaster/companion
    • VAST creatives
  2. Click New creative
  3. Select an advertiser and click OK
  4. Select a creative type among either display creative types or a video creative types.

    If need to add a native format, custom creative template, or standard template, you'll need to select a template from a list and click Continue.

  5. Fill out the required information or upload required assets and click Save.

The information or assets required vary depending on the creative type selected. To learn more about each creative type, visit these help center articles:

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