Ways of transacting in Ad Manager

The following table lists the different ways you can make ad transactions through Ad Manager.

  • The Programmatic and Traditional columns show how the parties (buyers and sellers) transact or negotiate.
  • The Guaranteed campaigns and Non-guaranteed campaigns rows display the type of commitment the parties. Non-guaranteed campaigns are not contractually obligated to deliver. Guaranteed campaigns are contractually obligated to deliver based on terms negotiated with a buyer.



Guaranteed campaigns

Reserved inventory

Programmatic Guaranteed

  • Sponsorship
  • Standard



Non-guaranteed campaigns

Non-reserved inventory

Preferred Deals

Indirect sold

  • Open Auctions (Ad Exchange)
  • Open Bidding
  • Private Auctions
  • First Look
  • AdSense

Price priority




Click tracking

  • Indirect sold: Indirect sold transactions include those serving under the Open Auction (Ad Exchange), Open Bidding, Private Auctions, First Look, and AdSense.
  • Direct sold: Other transactions are direct sold. These transactions resulted from one-to-one negotiations with a single buyer for each campaign on specific inventory. Exceptions among these transactions are:
    • House: A non-revenue generating promotion or announcement (for your own website, app, or product for example), which is not attached to a buyer but sponsored by your own network
    • Click tracking: Not a campaign but serves the purpose of tracking clicks
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