Ad Speed reports

Ad Speed reports display a snapshot of your network's ad serving speed. They can help you identify the factors contributing to fast or slow load time and help you find ways to improve latency across your network.

Ad Speed report data appears in your Ad Speed Home dashboard.

Generate an Ad Speed report

1. Sign in to Google Ad Manager.
2. Click Reporting, then Reports.
3. Click New report.
4. Next to "Report type," click , select Ad Speed, and click Done.
5. Enter a meaningful report name.
6. (Optional) Click Add filter to narrow the report results.
   Note: If the "Inventory type" filter is set to "App," no latency data is returned in the Ad Speed report. 
7. Select one or more dimensions.
8. Select one or more metrics:
   Note: Some impressions may not have ad speed or latency data associated with them.

   • Creative load time
     Refers to the elapsed time from the moment the ad creative began to load until it completed loading (as determined by the ad’s onLoad event). Measured in seconds and assigned a grade relative to the 80th percentile load times of a group of technical peer networks similar to your own.

     You may be able to improve this score if you built the relevant creative for the advertiser.

     Note: Some impressions may not have ad speed or latency data associated with them.

   • Non-viewable impression reasons
     Learn why your non-viewable impressions didn't become viewable.

   • Tagging speed
     View ad speed by elapsed time for different periods, including "Page navigation to tag loaded time," "Page navigation to first ad request time," and "Tag loaded to first ad request time." Measured in seconds.

9. (Optional) Add editors, schedule, or save your report:
   • To add editors, next to "Editors and scheduling," add editors by entering email addresses or selecting names from the list.
     Editors are other users who can edit your report settings.
   • To schedule the report, under "Schedule," click  and select an option from the menu.
     Only reports with a date range less than 1 year can be scheduled. Learn more about scheduled reports. 
   • To save the report, click Save and give the report a meaningful name.
     If scheduled, your report will run according to the schedule you define.
10. To run the report, click Run.
    Tip: In the report results, you can click Edit to make changes, Export reports to export, or Share to share the results. "Export results" and "Share" are available in reports with results.