Create and edit video content bundles

This is the new version of content ingestion and metadata management for Video Solutions.
With this version, you can target and filter based on your metadata after ingestion, without having to manually map and activate the data. Line items targeting one or more CMS metadata sources take up to 24 hours to start delivering impressions.

You can view the migration guide, or contact your account manager for information.

You can no longer map key-values to content metadata.

The targeting picker doesn't allow you to save content key-values (mapped metadata) from the "Custom targeting" type menu (since March 1, 2022).

Publishers that need to work around this can either:

While you can target ads to individual videos based on the information ingested from your content management system (CMS), Ad Manager also allows you to group videos into bundles, and target ads to the bundles.

Bundles are dynamic, meaning that if any new video content is added to your feed that matches the rules set up in your bundles, they're automatically added to the bundle.

Every video content bundle displays videos included based on the rules you've specified, and allow you to manually exclude certain videos. The video content list page allows you to manually include content in a bundle.

Create a new content bundle based on a set of rules

  1. Sign in to Google Ad Manager.
  2. Click Video and then Content and then Content bundles.
  3. All of your existing video content bundles are displayed on this page.

    By default, 20 content bundles are shown, filtered by an "Active" serving status. You can remove or add filters to only view certain content bundles, and configure the page to display up to 100 videos.

  4. Click New content bundle  and configure your bundle rules to either include or exclude video content based on things like the video title, ID, or any ingested or custom content metadata.
  5. (Optional) Manually exclude content from the content bundle.

Content must have an "Active" serving status and receive an ad request in the last 60 days to display in content bundles. Content that did not receive an ad request in the last 60 days may still display in content bundles whose rules have since been changed to exclude that content.

Content bundle details page

The Ad Manager interface showing a new content bundle with steps


 From this screen, you can:

  • (1) View and update the current serving status of this video content bundle
  • (2) Add or remove bundle rules to include or exclude video content from the bundle

    • Do not use quotes ("") within the filter criteria for your bundle rules.
    • You can split criteria using multiple OR/AND conditions, as necessary.
  • (3) View included and excluded video content

Manually include content in a content bundle

A step-by-step guide to viewing and updating the current serving status of a video content bundle.


 From this screen, you can:

  • (1) Select one or more videos
  • (2) Click Include in bundle to add to an existing content bundle

Manually exclude content from a content bundle

Manually exclude content from a content bundle.

 Shown is the option to manually exclude from the included videos. The same option is available for excluded videos.

 From this screen, you can:

  • (1) Select one or more videos included in the bundle
  • (2) Click Exclude from bundle to manually remove video content

Was this helpful?

How can we improve it?
Clear search
Close search
Google apps
Main menu