Update ad experience controls

You can control programmatic eligibility for all ad experiences in one place. Ad Experience Controls provide easy management of all ad formats available in Ad Manager.

Ad Experience Controls centralize the protection settings that were previously scattered throughout various Ad Manager pages, which made them difficult to discover, manage, and understand what was eligible. The new controls provide easier ad format management for all ad experiences available through programmatic demand with sensible default settings automatically applied to each ad experience type.

Ad experience controls apply to these transactions

  • Open Auctions
  • Private Auctions
  • First Look

Learn more about transaction types.

Migration to Ad Experience Controls

The five ad experience controls listed in the following table will eventually be fully live. The first three controls are now live, and the legacy rules have been removed. Please check your settings now. The last two controls will arrive later in 2019:

  1. On the Settings available date:
    • The protection is available when you follow the Get started instructions below.
    • We have populated the protection settings based on your legacy settings.
    • The Ad Experience Controls are not yet live. The legacy settings under Where it’s currently managed are still live.
  2. Before the Migrated and live date:
    • Check the settings we populated and make any updates as needed.
  3. On the Migrated and live date:
    • The legacy settings described under Where it’s currently managed will be removed, and the Ad Experience Controls will be live.

Available and future controls

Ad Experience Controls are part of the new Unified Protections. There are “Ad experiences” sub-sections under both the “Blocks” and “Opt-ins” sections on the Protections page. Ad experiences are placed in a sub-section based on their default setting:

  • “Expandable” is allowed by default and appears under “Blocks.”
  • “Video” and “Unknown/minimum platform policy compliance only” are blocked by default and appear under “Opt-ins.”

You only need to add a protection if you want to change this configuration.

Ad Experience Control
(UI location)
Details Where it’s currently managed Settings available Migrated and live

An ad that increases in size after a user clicks on the ad or moves their cursor over it.

Note: If opting into 3rd-party expandables, you may need to manually opt in the related ad technology providers as well.

The legacy settings have been removed. See Get started below to manage these controls. Nov 13, 2018 Feb 20, 2019

Display ads that are VAST or otherwise contain a video file such as an MP4, WEBM, or HLS. This includes out-stream.

Note: As part of the Ad Experience Controls launch, we’ll now check for the video ad experience being enabled in order to opt inventory in to native video. Native video Guided design editor users will need to set up both a native video style as well as opt in to the video experience to make their inventory eligible.

The legacy settings have been removed. See Get started below to manage these controls. Nov 13, 2018 Feb 20,  2019
Unknown/minimum platform policy compliance only

Ads that have unknown ad behavior or that meet the minimum threshold to transact programmatically but don’t fully comply with all of our ad policies. This currently only includes video ads that don’t adhere to the Out-stream video ad policy. Additional policies will be added in the future, including some of these.

The legacy settings have been removed. See Get started below to manage these controls. Nov 13, 2018 Feb 20, 2019
Image / rich media

An ad based on an image file in HTML5, GIF, JPG, or PNG format. A rich media ad contains animation, sound, video, or interactive features. Rich media creatives can be used either on their own or in combination with technologies such as streaming media and sound.

  1. Inventory and then Ad Exchange rules
  2. Ad styles & backup ads

Learn more

2019 2019

An ad with no images or other media such as sound, video, or interactive features. It typically includes a title that’s also a clickable link to a website, one or two lines of text, and a website address. This can also include image ads where only text assets are provided, regardless of rendering.

  1. Inventory and then Ad Exchange rules
  2. Ad styles & backup ads

Learn more

2019 2019

Get started

  1. Sign in to Google Ad Manager.
  2. Click Protections and then Protections.
  3. Click New protection and then Ad content.
  4. Name your protection.
  5. From the “Inventory type” dropdown, select the medium on which you want to control the display of ads, such as Mobile app.
  6. The default is to apply the protection to all inventory. To target specific inventory:
    • Select Only protect specified inventory, click Add targeting, select an item from the dropdown, and make your targeting selections.
    • Learn more about targeting in protections.
  7. Under “Blocks” or “Opt-ins,” click Ad experiences.
  8. Move the sliders as needed to update the serving for an ad experience.
  9. Click Update.
  10. Add more protections as needed and click Save.
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