Some video features may not be supported for your network.
Open Measurement provides secure cross-publisher mobile app viewability measurement for supported third-party viewability providers.
Based on an industry standard, app developers can allow viewability measurement by any supported vendor with just one SDK integration. Once integrated, publishers can assign a viewability provider to an Ad Manager line item.
Ad Manager supports several viewability vendors, including:
- Integral Ad Science (IAS)
- Protected Media
- White Ops
There are two SDKs that integrate Open Measurement.
For basic video implementations, developers should refer to the Google Mobile Ads (GMA) SDK for information about how to import the SDK with Open Measurement capabilities, and activate Open Measurement. Guides are available for either iOS or Android.
For advanced video capabilities, developers should refer to the Interactive Media Ads (IMA) SDK for information on how to import the SDK with Open Measurement capabilities, and activate Open Measurement. Guides are available for either iOS or Android.
Complete information on the Open Measurement standard can be found in the IAB documentation.
Configure a viewability provider for your Ad Manager network
Third-party viewability providers must be added to your Ad Manager network before they are available to assign to your line items. Learn how to add a new company.
What you need to add a viewability provider
You should obtain the following from each provider that you wish to add to your Ad Manager network. Additional settings, like contact information for the vendor are optional.
- Vendor key: The vendor key usually has the format of
- Script URL: the URL that hosts the verification script for the vendor
- URL parameters: the parameters that should be passed to the downloaded verification script. These are the same as the
VerificationParametersin the VAST 4.1 spec
- Rejection tracker URL: the URL that should be pinged if the verification script cannot be run
Assign a viewability provider to a line item
Once a supported viewability provider has been successfully added to your Ad Manager network, you can assign it to your line item and begin allowing third-party viewability measurement for creatives assigned to that line item.
Multiple providers can be added to individual line items.
Learn how to create or edit an Ad Manager line item.
Serve display-type native custom formats
To serve display-type native custom formats, you need to add the identifier that indicates you're certified as a partner by the IAB: