Create an ad tag for DAI


 New trafficking experience
Ad Manager might look a little different if you're using the new trafficking user interface

This article reflects the new trafficking experience. If you're still on the previous experience, look for this note box that captures instructions or behavior that reflects the previous trafficking experience:

Previous trafficking experience

Instructions or behavior that reflects the previous trafficking experience.

Learn more about the improvements and changes to Ad Manager in Changes to Google Ad Manager and Improvements to Google Ad Manager.

Once you've set up video inventory for Dynamic Ad Insertion (DAI), you can generate an ad tag. The tag generation process is generally the same as any other video ad tag. However, some tag modifications need to be made to ensure compatibility with either a live linear stream or for video on demand (VOD) content.

When you generate an ad tag, you have the option to select an existing or create a new ad unit. It's strongly recommended that you create unique ad units for DAI, which allows you to assign specific creatives to specific DAI inventory and run reports exclusively on DAI delivery.

Dynamic Ad Insertion requires the use of optimized pods. Standard pods are not supported.

Generate the ad tag

  1. Sign in to Google Ad Manager.
  2. Click Inventory and then Ad units.
  3. Locate and select your DAI ad unit.
  4. Click Tags.
  5. Select "Google Publisher Tag for Video" and click Continue.
  6. Complete the steps to generate a video ad tag and ensure the following when you select your tag options:

    • Enable for "Live traffic" if this tag runs ads on a live event. This step is not necessary for VOD.

    • Select inventory sizes for video only. These are designated by a "v" in the unit size (for example, 640x480v).

  7. Click Copy tag.

Previous trafficking experience

  1. Click Inventory and then Ad units.
  2. Locate and select your DAI ad unit and click Generate tags.
  3. Complete the steps to generate a video ad tag and ensure the following when you select your tag options:

    • Select Enable for live traffic if this tag runs ads on a live event. This step is not necessary for VOD.

    • Select inventory sizes for video only. These are designated by a "v" in the unit size (for example, 640x480v).

  4. Copy the tag from the "Video units" field and click Done.

Modify the ad tag

Whether the inventory is for a live linear stream or a VOD content source, the ad tag needs to be modified and saved to the correct location. Depending on your execution, make the modifications below.

Your video player or app can change the parameters of the ad tag when it requests ads for individual user streams, but the tag specified in Ad Manager needs to conform to the below.

Learn how to supply targeting parameters to your stream.

Live linear ad tags

         
  • Must use https://
  • GPT tags must use the URL and path: https://pubads.g.doubleclick.net/gampad/live/ads
  • Must set a value for the sz and iu parameters
  • Must set the output parameter to xml_vast3
  • Must set the following parameters to the following values: impl=s, env=vp, gdfp_req=1, unviewed_position_start=1, ad_rule=0
  • (Optional) You can control which creatives are eligible to serve based on a configuration set up in a video creative profile by adding the pp parameter and associated profile name.

Video on demand ad tags

         
  • Must use https://
  • GPT tags must use the URL and path: https://pubads.g.doubleclick.net/gampad/ads
  • Must set a value for the sz and iu parameters
  • Must set the output parameter to xml_vmap1
  • Must set the following parameters to the following values: impl=s, env=vp, gdfp_req=1, unviewed_position_start=1, ad_rule=1
  • Add the cmsid and vid parameters and assign them to their macros. It should look like this: &cmsid=%%CMS_ID%%&vid=%%VIDEO_ID%%.
  • (Optional) You can control which creatives are eligible to serve based on a configuration set up in a video creative profile by adding the pp parameter and associated profile name.

Learn more about any of these video ad tag parameters, or see details about the video content macros available for Dynamic Ad Insertion, including examples.

Save the modified ad tag to your content in Ad Manager

Live linear

 
  1. Click your live stream from the Live streams menu on the Video tab.*
  2. Locate the "Master ad tag" field and paste your modified ad tag.

  3. Click Save.

Video on demand

 
  1. Click your content source from the Content sources menu on the Video tab.*
  2. Locate the "Ad tag" field from the "Settings for Dynamic Ad Insertion" and paste your modified ad tag.

  3. Click Save.

* If this has not already been set up, learn how to set up a live stream or how to create a VOD content source.

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