Native video in Ad Manager
Native ads match both the form and function of the user experience in which they’re placed. They mirror the visual design of the experience they live within, and look, feel, and behave like natural content on the publisher property in which they’re displayed.
Learn more about how native ads work in Ad Manager.
In addition to native display ads, Ad Manager allows you to create rich video experiences across platforms with native video, via video app install ads, video content ads, or custom formats. You can run either video or display formats within a single native ad slot. Native video ads support both app and web placements, all of reservations, direct deals, and indirect programmatic support.
VPAID video is not compatible with native video.
Creative preview does not currently support native video.
Ad behavior and requirements for native video
Native video ads for Ad Manager allow you full native styling options, including fluid sizing for desktop and mobile web requests.*
Currently, only banner or in-feed placements are available, not interstitials. Ad Manager or third-party VAST video is allowed, and displays with the following behavior:
* Fluid sizing is not currently supported for mobile apps.
** Some browsers do not allow autoplay video. In those instances, the poster image is shown, and requires users to click to play the video.
*** Video playback is not explicitly paused if a new tab is opened while the video is playing. In those instances, video playback behavior may vary across browsers.
The following technical details apply to native video ads. Support for additional features and advanced customization options will be available in future releases.
|Rendering||Native styles or custom rendering for mobile app|
|Video hosting||Ad Manager or third-party|
|Video asset max size||512 MB|
|Impression tracking||Standard native templates track impressions automatically on ad render (display style). For mobile app custom rendering of custom native templates, your app must call the
|Players used||Android: EXO player
iOS: Google video player
Web: HTML5 player wrapped in webview
(for mobile app)
Android Google Mobile Ads SDK 9.0 or higher
iOS 7.16.0 or higher
Android Google Mobile Ads SDK 10.2 or higher
iOS 7.16.0 or higher
Request native video via the SDK
Native video ads for in-app can be called using standard display banner ad code.
You are required to use the
MediaView asset instead of the
ImageView asset if you want to include a main image asset in the layout for your native ad. Learn more about implementation and available customizations in the developer guide.