Video and audio formats and transcoding

Learn about the video and audio formats that are supported by Ad Manager

Ad Manager hosted formats | streaming formats | audio-only formats | transcoding

Ad manager hosted formats

You can upload video and audio content in Ad Manager as a creative for a line item or an advertiser. Ad Manager supports the following video and audio formats:

  • MPEG4, 3GPP and MOV files: Typically supporting H264, MPEG4 video codecs, and AAC audio codec
  • AVI: Many cameras output this format. Typically the video codec is MJPEG and audio is PCM.
  • MPEGPS: Typically supporting MPEG2 video codec and MP2 audio codec
  • WMV

Ad Manager allows uploads of video and audio files up to 512 MB.*

Resolution and bitrate

Resolution Target video bitrate
Target audio bitrate
320 × 240 192 32
176 × 144 56 24
Resolution Target video bitrate
Target audio bitrate
1920 × 1080 4000 128
1280 × 720 3000 128
1280 × 720 2000 128
854 × 480 1500 128
854 × 480 1000 128
640 × 360 400 96

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Streaming formats

Ad Manager supports the following streaming formats:

  • HLS (HTTP Live Streaming)
  • DASH: (Dynamic Adaptive Streaming over HTTP)

Video creative profiles

If you use video creative profiles for streaming formats, it's recommended that you turn off bitrate and resolution filtering.

Resolution and bitrate



For both HLS and DASH the variants will have a maximum resolution of 1920 × 1080, and a minimum of 320 × 180, in 5 second segments.


  Target video bitrate
Target audio bitrate
Maximum 7000 256
Minimum 120 48

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Audio-only formats

Ad Manager supports the following audio-only formats, with high, medium, and low target bitrates shown (kbps):

  • MP4/AAC: 320, 128, and 64
  • MP3: 320, 128, and 64

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Ad Manager transcodes your video and audio files into as many as nine formats and sizes, depending on the format and resolution of the files provided. Transcoded versions have the same or smaller resolutions and bitrates than the files provided.

Due to the nature of transcoding, the following may not necessarily be the same as the original:

  • Video length: If you rely on an exact video length, use the length after transcoding. Video files with a duration shorter than 0.3 seconds are considered invalid and are not transcoded.
  • Video output bitrate: This may be lower than the uploaded asset. When the uploaded asset is less complex (for example, contains a lot of black), encoding the data may require less bytes.

When transcoding is complete, you can remove individual transcodes using the controls in the "Active" column in the Settings tab of the creative.

The "Video transcoding has failed" error

Video transcoding in Ad Manager will fail for unsupported video or audio files, unsupported audio inputs, excessive file size, and bitrates that fall outside of the target minimum and maximum values shown for the individual formats listed above.

Audio inputs and normalization in transcoding

For Ad Manager hosted creatives, mono, stereo, 5.1, and 7.1 audio inputs are supported.

During the transcode process, Ad Manager normalizes audio by setting a target loudness value of -24 LKFS, as defined in the Advanced Television Systems Committee's ATSC A/85 guidance.

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* Applies to advanced and basic Ad Manager 360 accounts. See video feature availability for all publisher contracts.

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