Video and audio formats and transcoding

Learn about the video and audio formats that are supported by Ad Manager

Jump to a specific section: Ad Manager hosted formats | streaming formats | audio-only formats | transcoding

Ad manager hosted formats

You can upload video and audio content in Ad Manager as a creative for either a line item or an advertiser. Ad Manager supports the following formats for video and audio creatives:

  • MPEG4, 3GPP, and MOV files: These formats typically support H264, MPEG4 video codecs, and the AAC audio codec
  • AVI: This format is typically produced by cameras. The video codec is usually MJPEG and the audio codec is PCM.
  • MPEGPS: This format typically supports the MPEG2 video codec and the MP2 audio codec
  • WMV

Ad Manager allows uploads of video and audio files up to 512 MB.*

Resolution and bitrate

Resolution Target video bitrate Target audio bitrate
320 × 240 192 kbps 32 kbps
176 × 144 56 kbps 24 kbps
Resolution Target video bitrate Target audio bitrate
1920 × 1080 4000 kbps 128 kbps
1280 × 720 3000 kbps 128 kbps
1280 × 720 2000 kbps 128 kbps
854 × 480 1500 kbps 128 kbps
854 × 480 1000 kbps 128 kbps
640 × 360 400 kbps 96 kbps

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Streaming formats

Ad Manager supports the following streaming formats:

  • HLS (HTTP Live Streaming)
  • DASH (Dynamic Adaptive Streaming over HTTP)

Video creative profiles

If you use video creative profiles for streaming formats, it's recommended that you turn off bitrate and resolution filtering.

Resolution and bitrate



For both HLS and DASH the variants will have a maximum resolution of 1920 × 1080, and a minimum of 320 × 180, in 5 second segments.


Range Target video bitrate Target audio bitrate
Maximum 7000 kbps 256 kbps
Minimum 120 kbps 48 kbps

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Audio-only formats

Ad Manager supports the following audio-only formats. The high, medium, and low target bitrates are shown:

  • MP4/AAC: 320 kbps, 128 kbps, and 64 kbps
  • MP3: 320 kbps, 128 kbps, and 64 kbps

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Ad Manager transcodes your video and audio files into as many as nine formats and sizes. This is  dependent on the format and resolution of the files provided. Transcoded versions have the same or smaller resolutions and bitrates than the files provided.

Due to the nature of transcoding, the following may not necessarily be the same as the original:

  • Video length: If you rely on an exact video length, use the length after transcoding. Video files with a duration shorter than 0.3 seconds are considered invalid and are not transcoded.
  • Video output bitrate: This may be lower than the uploaded asset. When the uploaded asset is less complex (for example, contains a lot of black), encoding the data may require a lower bitrate.

When transcoding is complete, you can remove individual transcoded files using the controls in the "Active" column in the Settings tab of the creative.

The "Video transcoding has failed" error

Video transcoding in Ad Manager will fail for unsupported video or audio files, unsupported audio inputs, excessive file size, and bitrates that fall outside of the target minimum and maximum values shown for the individual formats listed above.

Audio inputs and normalization in transcoding

For Ad Manager hosted creatives: mono, stereo, 5.1, and 7.1 audio inputs are supported.

During the transcode process, Ad Manager normalizes audio by setting a target loudness value of -24 LKFS. You can learn more about this normalization in the ATSC A/85 guidance from the Advanced Television Systems Committee.

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* Applies to advanced and basic Ad Manager 360 accounts. See video feature availability for all publisher contracts.

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