Partner finance reports

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The Partner finance report applies to partner track assignments and reflects host-partner revenue splits based on advanced financial configurations. You can set up different payment structures based on impression tiers and date ranges.

The partner management metrics are available in the "Historical" and "Partner finance" reports, but some metrics are only available in one or the other report type.

Learn more about partner management track assignments.

The partner management reporting system provides data only from September 11, 2015 onward, or from the day you create an assignment, whichever is later. If you see a value of "-" in the "Line item" column for reports with any of these metrics, it means that the data in the row comes from First Look or other non-standard line item types.

Partner management report metrics

Metric and description	Available report types
Host impressions Total impressions for the host publisher.	Historical, Partner finance
Host clicks Total clicks for the host publisher.	Historical
Host CTR Click-through rate (CTR) for the host publisher. CTR is the percentage of impressions served by the Google Ad Manager server that resulted in users clicking on an ad. Formula: (Clicks ∕ Impressions) × 100	Historical
Host revenue Your share of revenue as the Ad manager network host. It’s the total host revenue earned, calculated in your network’s currency, for the ads delivered by the Google Ad Manager server. The amount represented on a single row is your share of revenue after distributing revenue share to your partners.	Partner finance
Host eCPM The average effective cost per thousand impressions the host publisher earned from ads that served to its websites and apps.	Partner finance
Partner revenue The partner publisher’s share of revenue pre-reconciliation, as calculated by the financial terms to which it belongs.	Partner finance
Partner reconciled revenue The partner publisher’s share of revenue after reconciliation, as calculated by the financial terms to which it belongs.	Partner finance
Partner eCPM The average effective cost per thousand impressions the partner publisher earned in its share of revenue.	Partner finance
Partner impressions Total impressions for the partner publisher. For Track assignments, this value will be 0, and you should instead look at the "Host impressions" metric.	Historical
Partner clicks Total clicks for the partner publisher.	Historical
Partner CTR Click-through rate (CTR) for the partner publisher. CTR is the percentage of impressions served by the Google Marketing Platform ad server that resulted in users clicking on an ad. Formula: (Clicks ∕ Impressions) × 100	Historical
Gross revenue The partner publisher’s share of total revenue pre-reconciliation. Support for viewable CPM and viewable impression-counted line items is not available, so Gross revenue will not appear in reporting for viewable CPM line items.	Historical, Partner finance
Total monetizable content views The number of video views from the shared partner content. Learn more	Historical
Unfilled impressions Total number of ad requests to the Google Ad Manager server, AdSense and Ad Exchange that didn't return an ad. Learn more about unfilled impressions. Note: Cannot appear in the same report as the "Creative size (delivered)" dimension. They are incompatible.	Historical, Partner finance