Ad Manager Mobile app implementation checklist

These are the main steps for getting started with Ad Manager Mobile app:

Step 1: Determine your ad strategy

Before you begin, you need a plan for what formats and sizes you want to use in your app and the ad placements. Click here for options and best practices.

Step 2: Design your inventory structure

You may want to use your inventory structure to differentiate between web and apps, and to differentiate any content that may monetize differently. Click here for some recommendations.

Step 3: Integrate and set up the SDK with your app

  1. Download the Google Mobile ads (GMA) SDK for Android or iOS.
  2. Use the Android or iOS quick start guides in the developer documentation to integrate the GMA SDK into your app.
  3. Depending on your ad strategy and inventory structure, you can request Ad Manager ad units in various supported sizes and formats (e.g., banners, interstitials, and native).
  • For additional parameters like key-values, audience segments, audience pixels, etc., refer to the “Targeting” section in the developer documentation for Android and iOS.
  • We don’t have a Windows version of our GMA Ads SDK for Ad Manager. To serve ads in Windows Phone apps, you can use a Tagless Request.
  • App developers can also see GMA API references with Google Play Services and code samples on the GitHub page.

Step 4: Configure ad units and traffic in Ad Manager

  1. Depending on your inventory structure, use existing ad units or create any additional ad units, key-values and audience segments you need.
    The ad units will be called from your app, and any custom criteria can be added as extra parameters in the request.
  2. Traffic line items and creatives for mobile apps.
    Consider separate creatives and line items for different apps or operating systems (iOS and Android).. Learn more about targeting.
  3. Get the ad unit ID to be used in your app in Ad Manager Inventory. Click Generate tags for these ad units, and select the Mobile Applications Tag type. It will have the form /NetworkCode/AdUnitCode.
  • If you’re using Ad Exchange, see this article for trafficking AdX in-app into Ad Manager.
  • To learn about additional parameters that can be passed from your app and used in Ad Manager, refer to the additional request methods article.

Step 5: Test your setup

You’re now ready to test your app and see some ads serving. Click here for some recommended ways to test your app.

If you use Ad Exchange, please check the Ad Exchange implementation checklist.
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