Overview of apps with Ad Manager

Google Ad Manager can help you monetize your apps. Whether you’re interested in direct sold ads, indirect ads or house ads, Google Ad Manager gives you the controls to deliver the right ads to the right users at the right time.

If you’re new to Google Ad Manager, we recommend you learn about advertising with Google Ad Manager.

If you don't have a web presence and only want to traffic ads to mobile apps, consider AdMob.

Grow your business with a trusted partner

Google has helped millions of developers grow their digital businesses for over a decade. Our technology stack offers state-of-the-art features for directly sold ads via Google Ad Manager. We also provide backfill and dynamic allocation.

Cross-platform capability

Google Ad Manager can be used with the main mobile platforms, Android and iOS, with support for leading game engines such as Unity and Cocos2d-x.

One SDK for ads

If you have already added Google Mobile Ads (GMA) SDK in your mobile apps, you don’t need to make any changes. GMA SDK can be used for both Google Ad Manager and AdMob ads.

Google Play services push automatic performance improvements to Android apps without additional SDK changes. However, we recommend you manually update the iOS SDK frequently to take advantage of the latest capabilities.

Understand users

Create and upload audience segments

Create audience segments based on user behavior and activity by including audience pixels. Upload first party advertising IDs (Apple IDFA / Android AdID) or PPIDs to audience segments for targeting and reporting. Also, integrate third-party audience data from your audience partners.

Only available in Google Ad Manager 360.

Improve targeting with advertising IDs

If users allow, the GMA SDK passes the Android Advertising ID and Apple IDFA for interest-based targeting. You can use a macro to pass this over a secure connection to third parties.

Limit impressions per user

Frequency caps help you limit how often a line item is served to the same user. You can specify the number of impressions that will be delivered to a single user in a specific time period. Apply multiple rules if needed.

Maximize ad revenue

Maximize revenue with our ad service, which includes free SDK mediation and fallback ads to enhance your earnings. Access to millions of advertisers in real-time through Google’s demand with dynamic allocation.

Serve cutting-edge creatives for the best user experience and performance

Implement innovative ad formats with ease

Render native ads that are seamless with content

Native ads match both the form and function of the user experience in which they’re placed. They match the visual design of the experience they live within, and look, feel, and behave like natural content on the publisher property in which they’re displayed.

Leverage powerful targeting, ad serving, and reporting capabilities

Google Ad Manager allows you to manage, deliver, and report on all your web, mobile, and video advertising in one platform.

Use mobile-specific targeting

In addition to the standard use of ad units and placements, use operating system and device targeting to target individual apps, sections of apps, or groups of apps. Pass extra signals, such as location, to enhance the selection of geo-targeted line items.

Use data to make informed business decisions

Report across all screens on impressions, clickthrough rate (CTR), conversions, and more using Ad Manager reporting. You can track app install and in-app conversions.

Use features such as optimized creative rotation and automatic delivery optimization to deliver the most effective ads to the most responsive users.

Where do I begin?

Implementing the Google Mobile Ads SDK usually is a shared effort between mobile application developers and ad operations staff.

If you’re an existing Google Ad Manager publisher, you will find that trafficking for mobile applications is not so different from trafficking for web.

Review these additional resources to help with the setup process.

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