Use channels to review a portion of your traffic

Within your Ad Exchange account, you have two channel types you can use: custom channels and URL channels.

Use custom channels for specific ad units

Custom channels allow you to see how one particular group of ad units are doing in relation to another. Unlike the built-in reports, you can create these groupings yourself. Tracking various ad units with unique channels will help you quickly isolate if there’s a particular ad unit that you need to pay attention to.

Custom channels apply to all programmatic traffic.


Here are some example breakdowns for custom channels:

  • Ad placement
    • Above the fold
    • Below the fold
    • Inline with content
    • Right of the content
  • Ad size
  • Traffic referral sources
    • Google Search
    • Google+ Page
    • Social media networks
    • Other search engines
  • Site section
    • Home page
    • Blog
    • Forums

Put different parts of Ad Exchange traffic in a URL channel

Use URL channels to segment how your ads are doing on different parts of your sites.

Learn how to add or edit channels.

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