About the Ad Exchange Historical report migration (Beta)

The Ad Exchange Historical report was deprecated in June 2023.

To streamline reporting, the Ad Exchange Historical report has been retired. 

Many of the Ad Exchange Historical report dimensions and metrics have migrated to the Historical report. For others, a similar dimension or metric already exists in the Historical report, so migration wasn’t necessary. A few dimensions and metrics were retired rather than migrated. 

For the Historical report dimensions you can substitute, you may notice these differences:

• A slightly different name
• A filter is needed for similar results
• Different values are available 

For details, review the following dimension and metric.

Check metric or dimension status

You can review the status of Historical report dimensions and metrics in the following tables.

Check dimension status

Click a dimension category to review the status of those dimensions:

• Bid landscapes
• Buyers
• General inventory
• Geography
• Inventory segments
• Mobile
• Network partners
• Targeting
• Time unit

Bid landscapes

Ad Exchange Historical report dimension	Dimension name or status in Historical reports	Notes
Bid ranges (gross)	Bid range	None

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Buyers

Ad Exchange Historical report dimension	Dimension name or status in Historical reports	Notes
Advertisers	Advertiser (classified)	None
Advertiser domains	Advertiser domain	None
Advertiser verticals	Advertiser vertical	None
Agencies	Buying agency	None
Brands	Brand (classified)	None
Buyer networks	Buyer network	None
Deal IDs	Programmatic deal ID	None
Deal names	Programmatic deal name	"Open auction" now shows as "(Not applicable)"
DSPs	Bidder	"(No DSP)" now shows as "Google Ads".  "Google: DCLK Bid Manager" now shows as "DV360". Bidder dimension merges DSPs under the same RTB entity. Reference the Historical reports Bidder dimension.
Transaction types	Programmatic channel	Apply the filter "Is First Look" to reproduce Transaction types in Historical and further break down Open Auction.

General inventory

Ad Exchange Historical report dimension	Dimension name or status in Historical reports	Notes
Ad Types	Ad type	None
Creative sizes	Creative size (delivered)	"Native" is broken down to actual sizes.
Device categories	Device category	Some value names differ in the Historical report: Connected TV = Connected TV Desktop = Desktop Tablets = Tablet High-end mobile devices = Smartphone Other devices = Set-top box or Feature phone (broken down in Historical)
Expandable types	NA	Discontinued: won’t migrate
Inventory sizes	Requested ad sizes	"Video/Overlay" is broken down to actual sizes.
Products	Ad Exchange product	None
Request sources	Dynamic allocation	None

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Geography

Ad Exchange Historical report dimension	Dimension name or status in Historical reports	Notes
Countries	Country	None

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Inventory segments

Ad Exchange Historical report dimension	Dimension name or status in Historical reports	Notes
Channels	Channel	None
DFP Ad Units (Top Level)	Ad unit (top level)	None
DFP Ad Units	Ad unit (all levels)	None
DFP Placements	Placement	None
Pricing rules	First Look pricing rule + Unified pricing rule	Pricing rules in Ad Exchange Historical is a combination of Unified pricing rule and First Look pricing rule in Historical.
Settings rules	NA	Discontinued: won’t migrate
Sites	Site	None
Tags	NA	Discontinued: won’t migrate
URLs	URL	None

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Mobile

Ad Exchange Historical report dimension	Dimension name or status in Historical reports	Notes
App names	App names	None
Bandwidth	Bandwidth	None
Carrier names	Carrier	None
Devices	Devices	None
Inventory types	Inventory types	None
Mobile App ID	App ID	None
Mobile App names	App names	None
Operating systems	Operating system	None

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Network partners

Ad Exchange Historical report dimension	Dimension name or status in Historical reports	Notes
Inventory ownership	Inventory ownership (Deprecated)	None
Network partner names	Network partner name	None

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Targeting

Ad Exchange Historical report dimension	Dimension name or status in Historical reports	Notes
Ad locations	Ad location	None
Branding types	Branding type	None
Targeting types	Targeting type	None

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Time unit

Ad Exchange Historical report dimension	Dimension name or status in Historical reports	Notes
Days	Date	None
Months	Month and year	None
Weeks	Week	None

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Check metric status 

Click a metric category to review the status of those metrics:

• Active view
• Deals
• Standard
• Third-party
• Video
• Video errors
• Video interactions

Active view

Ad Exchange Historical report metric	Metric name or status in Historical reports	Notes
Active view enabled impressions	Ad Exchange Active View eligible impressions	None
Active view measurable	Ad Exchange Active View % measurable impressions	None
Active view measured impressions	Ad Exchange Active View measurable impressions	None
Average viewable time (secs)	Ad Exchange Active View Average Viewable Time (seconds)	None
Active view viewable	Ad Exchange Active View % viewable impressions	None
Active view viewed impressions	Ad Exchange Active View viewable impressions	None

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Deals

Ad Exchange Historical report metric	Metric name or status in Historical reports	Notes
Deals ad requests	NA	Discontinued: won’t migrate
Deals bid responses	Bids	None
Deals match rate	NA	Discontinued: won’t migrate
Deals matched requests	NA	Discontinued: won’t migrate

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Standard

Ad Exchange Historical report metric	Metric name or status in Historical reports	Notes
Ad CTR	Ad Exchange CTR	None
Ad eCPM	Ad Exchange average eCPM	None
Ad impressions	Ad Exchange impressions	None
Ad requests	Ad Exchange ad requests	None
Ad request CTR	Ad Exchange ad request CTR	None
Ad request eCPM	Ad Exchange ad request eCPM	None
Clicks	Ad Exchange clicks	None
Coverage	Ad Exchange match rate   These numbers won't align if you use: The Ad Exchange Historical report "Transaction types" filter for First Look (reports ad requests eligible for First Look) The Historical report "Is First Look" dimension (reports First Look impressions)	Yes
CPC	Ad Exchange CPC	None
CTR	Ad Exchange matched request CTR	None
Estimated revenue	Ad Exchange revenue	None
Lift	Ad Exchange lift	None
Matched eCPM	Ad Exchange matched request eCPM	None
Matched requests	Ad Exchange responses served	None

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Third-party

Ad Exchange Historical report metric	Metric name or status in Historical reports	Notes
Discrepancy	NA	Discontinued: won’t migrate
Estimated third-party gross revenue	NA	Discontinued: won’t migrate
Mediation third-party impressions	NA	Discontinued: won’t migrate
Passbacks	NA	Discontinued: won’t migrate
Third-party eCPM	NA	Discontinued: won’t migrate
Third-party fill rate	NA	Discontinued: won’t migrate

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Video

Ad Exchange Historical report metric	Metric name or status in Historical reports	Notes
Auto-plays	Auto-plays	None
Click-to-plays	Click-to-plays	None
Complete	Complete	None
Completion rate	Completion rate	None
Delivery rate	Ad Exchange delivery rate	None
Midpoint	Midpoint	None
Total error count	Total error count	None
Total error rate Formula: Total error rate = error count / video impressions (where video impressions are impressions of video creatives)	Total error rate Formula: Total error rate = error count / (error count + impressions) with no filter on impressions	Although these metrics share a name, they use different formulas.
TrueView skip rate	TrueView skip rate	None
TrueView views	TrueView views	None
TrueView VTR	TrueView VTR	None
Video abandonment rate	NA	Discontinued: won’t migrate
Video drop-off rate	Drop-off rate	To match results in Historical, apply the filter "Creative technology" = Video
Video quartile 1	First quartile	None
Video quartile 3	Third quartile	None
Video start	Start	None

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Video errors

Ad Exchange Historical report metric	Metric name or status in Historical reports	Notes
VAST2 error count	NA	Discontinued: won’t migrate
VAST3 100 error count	VAST error 100 count	None
VAST3 101 error count	VAST error 101 count	None
VAST3 102 error count	VAST error 102 count	None
VAST3 200 error count	VAST error 200 count	None
VAST3 201 error count	VAST error 201 count	None
VAST3 202 error count	VAST error 202 count	None
VAST3 203 error count	VAST error 203 count	None
VAST3 300 error count	VAST error 300 count	None
VAST3 301 error count	VAST error 301 count	None
VAST3 302 error count	VAST error 302 count	None
VAST3 303 error count	VAST error 303 count	None
VAST3 400 error count	VAST error 400 count	None
VAST3 401 error count	VAST error 401 count	None
VAST3 402 error count	VAST error 402 count	None
VAST3 403 error count	VAST error 403 count	None
VAST3 405 error count	VAST error 405 count	None
VAST3 500 error count	VAST error 500 count	None
VAST3 501 error count	VAST error 501 count	None
VAST3 502 error count	VAST error 502 count	None
VAST3 503 error count	VAST error 503 count	None
VAST3 600 error count	VAST error 600 count	None
VAST3 601 error count	VAST error 601 count	None
VAST3 602 error count	VAST error 602 count	None
VAST3 603 error count	VAST error 603 count	None
VAST3 604 error count	VAST error 604 count	None
VAST3 900 error count	VAST error 900 count	None
VAST3 901 error count	VAST error 901 count	None

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Video interactions

Ad Exchange Historical report metric	Metric name or status in Historical reports	Notes
Collapse	Collapse	None
Expand	Expand	None
Full screen	Full screen	None
Mute	Mute	None
Pause	Pause	None
Resume	Resume	None
Rewind	Rewind	None
Unmute	Unmute	None
Video skipped	Video skipped	None

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Mapping for Bidder dimensions

You can review the Bidder dimension value changes in the Historical report.

Check differences between the DSPs and Bidder dimensions

Ad Exchange Historical report DSP name	Historical report Bidder name	Notes
(No DSP)	Google Ads	"Buyer networks" is "Google AdWords" in the Historical report.
4INFO	4Info, Inc.	None
A.Mob (FR)	A.Mob	None
Aarki AdX	Aarki Inc.	None
ClickCertain	Abudantia LLC	None
Active Agent	Active Agent	None
Acuity Ads	Acuity Ads	None
Ad2iction TW	Ad2iction Interaction Inc. 艾迪互動股份有限公司	None
Adventure Media SARL	Ad360	None
Addictive Mobility	Addictive Mobility	None
Pelmorex Corp	Addictive Mobility	None
Adelement - INR	AdElement Media Solutions Pvt Ltd	None
Adello Group AG	Adello Group AG	None
Adelphic Mobile	Adelphic Inc.	None
Arabyads FZ-LLC	Adfalcon	None
Adflare FZE	Adflare	None
Adform Parent	Adform	None
Samsung DSP	AdGear Technologies Inc.	None
TTNET	AdKernel LLC	None
Adkernel	AdKernel LLC	None
adlocal.net	adlocal.net	None
ADMATRIX DSP	ADMATRIX DSP	None
AdMaxim EMEA	AdMaxim	None
Admixer Technologies	Admixer	None
Admixer EMEA	Admixer	None
Adnear Pte. Ltd.	AdNear Pte. Ltd.	None
Adobe APAC	Adobe Advertising	None
Adobe NA	Adobe Advertising	None
Adobe EU	Adobe Media Optimizer	None
AdPlay Technology	AdPlay	None
Opt Out Advertising	Adscience	None
Adtheorent	AdTheorent, Inc.	None
AdTiming	AdTiming	None
advanced STORE	advanced STORE gmbh	None
Affle India	Affle Pte Ltd	None
Amazon.com	Amazon Advertising	None
Amazon.com Beta Profile	Amazon Advertising	None
Amazon EU	Amazon Advertising	None
Amazon APAC	Amazon Advertising	None
Amobee	Amobee	None
AdMission	Ansira Partners	None
AntVoice	Antvoice	None
Appier TW	Appier Inc.	None
Appier PC	Appier Inc.	None
AppNexus	AppNexus Inc	None
Triapodi Ltd.	Appreciate	None
Arbigo	Arbigo Inc.	None
Arpeely Ltd.	Arpeely	None
Sabio	Aspire (formerly called Apex)	None
AstroMotion Games Limited	AstroMotion Games Limited	None
Always-Computing SAS	Audiencevalue Pte Ltd	None
Beeswax.io	Beeswax	None
Domob	BEIJING DUOMENG ZHISHENG NETWORK TECHNOLOGY CO.LTD	None
iPinYou	Beijing PinYou Interactive Information Technology	None
ipinyou_SMB	Beijing PinYou Interactive Information Technology	None
Stonebird	BIDEASE INC	None
Bidease Inc.	BIDEASE INC	None
BidTheatre	Bidtheatre AB	None
Biga Bid Media	BigaBid Media Ltd.	None
BlisMobile	Blismedia Limited	None
BMS	Blue Media Services LTDA	None
Transsnet Music Limited	Boomplay	None
Bridgewell	Bridgewell Incorporated	None
Bridgewell Mobile TW	Bridgewell Incorporated	None
BuckSense	Bucksense, Inc.	None
Toutiao (USD)	ByteDance Pte. Ltd.	None
Pangle	ByteDance Pte. Ltd.	None
Basis	Centro	None
Chalk Digital	Chalk Media Holdings	None
Chartboost Inc.	Chartboost	None
Cinarra Systems Japan 2	Cinarra Systems Pte. Ltd.	None
Clickagy	Clickagy	None
360e-com Sp. z o.o.	Clickonometrics Sp. z o.o.	None
Cognitiv	Cognitiv	None
Cogo Labs	Cogo Labs, Inc.	None
Collov	Collov bidder	None
PulsePoint Inc	ContextWeb Inc.	None
Conversant	Conversant CRM	None
Crimson Tangerine	Crimson Tangerine LTD.	None
Crimtan (AU)	Crimson Tangerine LTD.	None
Crimtan Holdings Limited	Crimson Tangerine LTD.	None
Criteo US (Fledge test account)	Criteo	None
Criteo (JP)	Criteo	None
CyberAgent Dynalyst	CyberAgent Inc.	None
Dable	Dable	None
DO Global	DAPP GLOBAL LIMITED	None
Data One Corp.	Data One Corp.	None
Databerries	DataBerries	None
Datablocks, Inc	Datablocks, Inc	None
Dataseat Limited	Dataseat	None
DataXu	DataXu Inc.	None
DeepIntent	DeepIntent, Inc	None
Delta Projects AB	Delta Projects AB	None
Digital East GmbH	Digitaleast	None
Marketcom Technology Ltd.	Discover-Tech LTD	None
Google: DCLK Bid Manager	DV360	None
DynAdmic	DYNADMIC SAS	None
Dynadmic Brazil	DYNADMIC SAS	None
Teads Ad Manager	Ebuzzing	None
Emerse	Emerse Sverige AB	None
Enliple TW	Enliple	None
EPOM SERVICES LIMITED	Epom	None
Eskimi	ESKIMI	None
Kobler	Essens	None
Exponential: Tribal Fusion	Exponential Interactive, Inc	None
Fiksu	Fiksu DSP	None
FreakOut	FreakOut Inc.	None
FreakOut (Mobile)	FreakOut Inc.	None
Fusio DSP	FUSIO DSP	None
Coveny Limited	GetBlue	None
GetBlue	GetBlue	None
GMO AD Marketing	GMO AD Marketing	None
Go.pl Sp. z o.o.	go.pl	None
GoNET Ads	GoNET Ads	None
GroovinAds	GroovinAds Buyer	None
Groundhog TW	Groundhog TW	None
Shunfei	Guangzhou Shunfei Infomation Technology Corporatio	None
i-mobile	i-mobile	None
IGA Works (JP)	IGAWorks	None
InMobi Pte Limited	InMobi Pte	None
INRES	INRES	None
Intango Ltd	Intango Ltd.	None
Intent.ai Inc.	Intent.ai	None
MAS ALCANCE ASESORES S.A.S	Intermedia Publicidad	None
BidSwitch	IPONWEB Limited	None
IQM	IQM Corporation	None
Jampp NA	Jampp/Devego S.A.	None
Clearpier Inc	Kaden	None
KANADE DSP	KANADE DSP	None
Kika Tech	Kika Tech	None
Knorex	Knorex Pte. Ltd.	None
KPI Solutions	KPI Solutions Co.,Ltd.	None
Smart Codes (T) Limited	Kwanza Ad Network	None
WebAdSpace FZ-LLC	Lacuna	None
LifeStreet Media	LifeStreet Corporation	None
Liftoff	Liftoff Mobile, Inc.	None
LINE	LINE	None
LinkedIn RTB	LinkedIn Corporation	None
LiquidM	LiquidM Technology GmbH	None
Lively Impact	Lively Impact Technology Limited	None
Loblaws Inc.	Loblaw Media	None
Localsensor B.V.	Localsensor B.V.	None
Logicad (SMN)	Logicad	None
LoopMe Media	LoopMe Ltd	None
LotLinx	Lotlinx Inc.	None
MadHive	MadHive	None
MaxPoint Interactive	MaxPoint Interactive Inc.	None
MEDIA FORCE COMMUNICATIONS (2007) LTD	Media Force LTD	None
Media.net DSP	Media.Net	None
Baidu MediaGo	MediaGo	None
MediaMath	MediaMath Inc.	None
Mediasmart	Mediasmart Mobile S.L.	None
MetaAds LLC	MetaAds	None
Meteora - direct	Meteora	None
MetUp Srl	MetUp	None
Marketgid	MGID Inc.	None
MicroAd	MicroAd Inc.	None
MobiGlobe LTD	MOBIGLOBE LTD	None
MobPro USD	Mobile Professinals BV	None
MOB SUCCESS SAS	MOBSUCCESS	None
Mobvista	Mobvista	None
Moloco Ads	Moloco, Inc.	None
nend	nend	None
NextRoll	NextRoll Buyer	None
Nuviad	Nuviad Ltd	None
One Tag	OneTag	None
Coupang	OpenRTB 2.5 and Native Ads 1.2	None
Opera Norway AS	Opera Ads	None
Opera Software Ireland Ltd	Opera Ads	None
Persona.ly Ltd.	Persona.ly Ltd.	None
Placecast	Placecast	None
Position2	Position2 DSP	None
PowerLinks Media Ltd.	PowerLinks Media Ltd.	None
PRECISO SRL	PRECISO SRL	None
ProData Feed	ProData Media	None
Proxistore	Proxistore	None
Publisher Internationale	Publisher’s Internationale Pty Ltd	None
Quantcast	Quantcast Inc.	None
Read Peak Oy	Read Peak Oy	None
Realtime Technologies GmbH	Realtime Technologies GmbH (kayzen)	None
Recruit Communications	Recruit Marketing Partners Co.,Ltd	None
remerge	Remerge GmbH	None
Rontar EE	Rontar LTD	None
RTB House (JP)	RTB House S.A.	None
RTB House (TR)	RTB House S.A.	None
RTB House (APAC)	RTB House S.A.	None
RTB House	RTB House S.A.	None
RTB House - Privacy Sandbox test	RTB House S.A.	None
RTB House (US)	RTB House S.A.	None
RTB House (BR)	RTB House S.A.	None
Easy-Media	RTBlab	None
ScaleMonk Inc.	ScaleMonk Inc.	None
ScaleOut	ScaleOut Inc.	None
Sift Media	Sift Media, Inc.	None
Simpli.fi	Simplifi Holdings Inc.	None
Skypiea Tech Co.,Limited	Skypiea Tech Co.,Limited	None
Smadex	SMADEX	None
Smartology USD	Smartology Limited	None
SmartyAds	SmartyAds	None
Solocal (2)	Solocal (DSP)	None
Spicy Mobile sp. zo.o. sp.k.	Spicy Mobile	None
Spotad.co (UK)	Spotad LTD.	None
StackAdapt USD	Stack Adapt Inc.	None
StartApp	StartApp Inc.	None
StartApp – US West	StartApp Inc.	None
Storygize	Storygize	None
SundaySky	SundaySky Inc.	None
SUNT Content	SUNT Content	None
TabMo (FR)	TabMo SAS	None
TangooMedia	Tangoo Bid Manager	None
TapTap Networks	Taptap Networks S.L.	None
HYBRID ADTECH SP.Z.O.O.	Targetix LLC	None
Telecoming	Telecoming Connectivity S.A.	None
Cacafly TW New	TenMax Co., Ltd.	None
The Agency	The Agency	None
The Trade Desk	The Trade Desk Inc.	None
EchoSearch	Think RealTime, LLC	None
Adikteev SA	Trademob	None
travelaudience	travel audience GmbH	None
Tremor DSP	Tremor Video DSP	None
Tuky Data Research Ltd.	Tuky Data	None
Adhood TR	TURKTICARET.Net Yazılım Hizmetleri A.Ş.	None
Ubimo LTD	Ubimo Ltd.	None
ucfunnel Co., Ltd.	ucfunnel Co., Ltd. (Buyer)	None
UNICORN	Unicorn Inc.	None
Unister	Unister	None
United Bypass	UNITED. Inc.	None
Unmatched Solutions Ltd	Unmatched Solutions Ltd	None
AdMicro	VCCORP CORPORATION	None
SAS Vectaury	VECTAURY	None
VertaMedia	Vertamedia	None
Vertoz Advertising FZ LLC	Vertoz Advertising FZ-LLC - buyer	None
VPON	Vpon Inc.	None
Wider Planet	Wider Planet, Inc.	None
GroundTruth	xAd, Inc.	None
Xiaomi DSP	Xiaomi DSP	None
Verizon Media DSP - Global	Yahoo!	None
Yahoo! JAPAN Ads	Yahoo! Japan Corporation	None
Yandex AG	Yandex LLC	None
Yandex AG RU and CIS	Yandex LLC	None
YouAppi Inc	YouAppi	None
Zemanta	Zemanta Inc.	None
Zeta Interactive	Zeta Global	None
Zucks Inc.	Zucks, Inc.	None