Understand Video Solutions report metrics
Some metrics are only available for certain features, which might not be enabled for your network. You can see a list of feature availability, or contact your account manager for more information.
When you create a report for Video Solutions, the following metrics are available, depending on the report type and video dimensions you've selected. Additional metrics exist for VAST errors and video content.
Types of video metrics
Indicates a quantity metric. These provide a total count of events. |
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Indicates a calculated metric. These are calculated based on quantity metrics, by the formula shown. |
Video viewership metrics
Metric | Metric type |
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Auto-plays Number of times video ads play automatically. To implement auto-play metrics in your player, set the autoPlayAdBreaks parameter using the SDK. |
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Average view rate
Example |
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Average view time
Example * If a user drags the scrubber (video timeline) backward or stops the video altogether, the video view time is stopped. |
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Click-to-plays Number of times video ads have played when clicked. This is the default behavior of video ads. |
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Complete Number of times that a video plays to its completion. |
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Completion rate
Example |
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Engaged view Number of times the ad was viewed to completion. For VAST 3 or 4, a completion occurs when the user reaches the "skippable video engaged view time" defined in your network settings. An engaged view is not recorded if the ad completes before it reaches the engaged view time set for the network. |
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First quartile Number of times that a video plays to 25% of its length. This applies to in-stream videos only. |
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Midpoint Number of times that a video is played until the middle of its view length. |
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Skip shown Number of times the "skip" button was shown (the skip button is shown 5 seconds after a skippable ad starts). |
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Start Number of times that a video is started. |
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Third quartile Number of times that a video plays to 75% of its length. This applies to in-stream videos only. |
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Total error count Number of times an error occurred, such as a VAST Redirect error, a video playback error, or an invalid response error, including for dynamic allocation (Ad Exchange and AdSense) impressions. |
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Total error rate
Example |
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Video length This metric will only populate for reservations or Programmatic Guaranteed hosted by Ad Manager. |
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View-through rate
Example |
Tracking for some video viewership metrics may vary slightly as a result of things like lost pings due to mobile network connectivity. For the most accurate data, ensure you're using the IMA SDK and have implemented player state functions, like onEnded()
, correctly.
Video interaction metrics
These metrics are only available to publishers with access to advanced video features.
Support for reporting issues is limited to video ads that use our IMA SDK.