GDPR overview and guidance

New Google consent management requirements for serving ads in the EEA and UK (for publishers)

Beginning January 16, 2024, publishers and developers using Google AdSense, Ad Manager, or AdMob will be required to use a Consent Management Platform (CMP) that has been certified by Google and has integrated with the IAB's Transparency and Consent Framework (TCF) when serving ads to users in the European Economic Area or the UK.

Review the following information to understand these new requirements, the timing of these changes, and what publishers can do to prepare.

New IAB TCF requirement

Publishers will need to ensure they are working with a Google-certified CMP when serving ads to users in the European Economic Area or the UK. Google-certified CMPs are assessed by Google against Google certification criteria focused on TCF compliance. If publishers using the TCF also work with ad technology providers that are not registered with the TCF, Google supports that today—through our Additional Consent specification—and will continue to do so. Our CMP assessments will check that CMPs supporting our Additional Consent specification can do so correctly.  Successful review of a CMP against the Google-certification criteria will make that CMP available in our list of Google-certified CMPs. Google does not check CMPs for full compliance with the TCF or applicable privacy laws.

If you work with an existing CMP that is not included on the following list of Google-certified CMPs, please contact your CMP to understand if they intend to be certified.

In 2020, we integrated our ads systems with the TCF. You can learn more about IAB TCF and Ad Manager's integration in our publisher integration help center article. The new IAB TCF requirement is a continuation of our 2020 commitment to support industry efforts aimed at managing user transparency and consent through a standardized framework.
Google-certified CMPs
We continue to certify CMPs and we encourage publishers to check this list regularly.

Guide to the information in this list

  • Certified CMP: The name of the Google-certified CMP.
  • TCF CMP ID: The unique identifier assigned to a TCF-validated CMP by the IAB.
  • Platform: The environments in which the CMP offers support and in which Google has certified the CMP.

List of Google-certified CMPs

Certified CMP TCF CMP ID Platform
1&1 Mail & Media GmbH CMP (Private) 167 Web and app
Adevinta Spain S.L.U. CMP (Private) 129 Web
AdMetricsPro CMP 77 Web
Admiral CMP 9 Web
AdOcean CMP 104 Web and app
Adtelligent Inc. CMP 396 Web
Alma CMP (Private) 84 Web and app
ALPRED SL CMP (Private) 237 Web and app
Autoscout24 CMP (Private) 397 Web and app
Axel Springer Deutschland GmbH CMP (Private) 345 Web and app
Borlabs Cookie CMP 323 Web
BurdaForward GmbH CMP (Private) 35 Web and app
CCM19 CMP 343 Web
CHEQ Privacy CMP 224 Web
Clickio CMP 63 Web
Commanders Act CMP 90 Web and app
Complianz CMP 332 Web
Consentmanager CMP 31 Web and app
Cookie Information CMP 162 Web
Cookie Script CMP 374 Web
Cookiebot CMP 134 Web and app
CookieHub CMP 354 Web
CookieYes CMP 401 Web
Dailymotion CMP (Private) 105 Web
Didomi CMP 7 Web and app
Easybrain CMP (Private) 350 App
Ebay CMP (Private) 125 Web and app
Ethyca Inc CMP 407 Web
Ezoic CMP 299 Web
Farlex CMP (Private) 282 Web
FastCMP 388 Web
FunCorp CMP (Private) 327 App
Google consent management solutions 300 Web and app
Gravito CMP 302 Web and app
Grupa RMF CMP (Private) 330 Web
Healthline CMP (Private) 227 Web
illow CMP 406 Web
Impala CMP (Private) 303 Web and app
InMobi Choice CMP 10 Web and app
Interia CMP (Private) 231 Web and app
Iubenda CMP 123 Web and app
Ketch CMP 340 Web
Kleinanzeigen CMP (Private) 309 Web and app
Lawwwing CMP 405 Web
Liveramp CMP 3 Web and app
Mediavine CMP 46 Web CMP 306 Web and app
My Agile Privacy CMP 403 Web
NitroPay CMP 242 Web
One Consent CMP 273 App
Onetrust / Cookiepro CMP 28 Web and app
OptAd360 CMP 305 Web
Osano CMP 279 Web
Outfit7 CMP (Private) 348 Web
Paruvendu CMP (Private) 222 Web
PrivacyPillar CMP 335 Web
Pubtech CMP 352 Web
RCS CMP 218 Web
Real Cookie Banner CMP 367 Web
Setupad CMP 379 Web
Seven.One Entertainment Group GmbH CMP (Private) 318 Web and app CMP 247 Web
SFBX CMP 2 Web and app
Sibbo CMP 76 Web and app
Sirdata CMP 92 Web
Snigel Adconsent CMP 229 Web
Sourcepoint Dialogue CMP 6 Web and app
Traffective CMP 21 Web and app
Transcend io CMP 399 Web
Tri-table Sp. z o.o. CMP 61 Web
Trustarc CMP 47 Web
Uniconsent CMP 68 Web and app
UserCentrics CMP 5 Web and app
Viber Media CMP (Private) 171 App
WebAds CMP 236 Web GmbH CMP (Private) 329 App
Yahoo EMEA CMP (Private) 14 Web and app
Beginning January 16, 2024, if a partner does not adopt a Google-certified CMP, only limited ads will be eligible to serve on EEA and UK traffic. Traffic from a Google-certified CMP will continue to be eligible for personalized ads, non-personalized ads (NPA), or limited ads.


  • May 2023 and onward: Google has begun the process of certifying CMPs that work with our publishing partners. Google will work with CMPs to certify them against the certification criteria.
  • Beginning January 16, 2024: In addition to our EU user consent policy, publishers and developers using Google AdSense, Ad Manager, or AdMob will be required to use a Consent Management Platform (CMP) that has been certified by Google and has integrated with the IAB's Transparency and Consent Framework (TCF) when serving ads to users in the European Economic Area or the UK. We will follow up with more details regarding timing.

Next steps

  • Publishers already working with a CMP: To ensure a smooth transition, publishers currently working with a CMP should proactively talk with their provider about the certification process. 
  • Publishers with their own CMP: Publishers who have their own CMPs can register their interest in completing certification for their CMP. Learn more about CMP certification
  • Publishers who need to find a CMP: For publishers seeking a new CMP partner, they can consider the list of Google-certified CMPs above. We will regularly add other CMPs as they become certified.
  • Publishers using Google’s Privacy & messaging GDPR user consent messages: We encourage publishers to consider which CMP solution is best for them. To support publishers, the GDPR user consent messages available to Ad Manager, AdSense, and AdMob publishers in the Privacy & messaging tab are certified in accordance with the new TCF requirement. Learn more about Privacy & Messaging GDPR support and integration with TCF
    • App publishers: In addition to the features above, Google offers app publishers the User Messaging Platform (UMP) SDK. Learn more about adding the Google User Messaging Platform (UMP) SDK to your apps (Ad Manager, AdMob) and creating a GDPR message for apps (Ad Manager, AdMob). 
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