By default, the first two page views of the calendar month are free, and an Offerwall is displayed to a site visitor on their third monthly page view.
When an Offerwall is shown to a site visitor, there are two possible outcomes:
- A choice is successfully completed: The Offerwall won't be shown to that site visitor again for the length of time defined in the choice configuration settings. Example of successful completion: Watching a rewarded ad to completion
- No choice is successfully completed: The Offerwall will be shown at every page view until the user makes a successful choice or the calendar month ends.
When a new calendar month starts, site visitors will once again see Offerwall after they reach the threshold set in the Frequency settings.
Configure Offerwall frequency
To configure when an Offerwall is shown to a site visitor, click Privacy & messaging Offerwall. Then, click the name of the Offerwall in the list that you want to edit and make adjustments to the “Frequency settings” section.
When you load your page to test Offerwall, keep the following in mind:
- Quickly reloading the page without interacting with it may not count as a page view. A page view is more likely to be counted by scrolling around and looking at the page for at least a few seconds.
- It may be helpful for you to set the page view frequency threshold to zero during testing so Offerwall shows immediately. Remember to set it back to the desired frequency threshold after testing.
Page inclusions and exclusions
Offerwall can be configured to only show on certain URL paths (inclusions) or to not show on certain URL paths (exclusions). In the absence of any rules, Offerwall will show on all pages on a site.
Once you set a page inclusion, we will automatically exclude all other pages from displaying Offerwall (i.e., if you explicitly include only “
example.com/article1", Offerwall will only display on "
example.com/article1" and nowhere else.
This may be useful for testing. For example, you can set a page inclusion for just a test article to ensure none of your users see Offerwall during testing.
fc=alwaysshow isn't compatible with pages that have been excluded.
Configure page inclusions and exclusions
To configure on which pages an Offerwall is shown to a site visitor, click Privacy & messaging Offerwall. Then, click the name of the Offerwall in the list that you want to edit and click Add URLs in the “Page inclusions and exclusions” section.
Rewarded ads issues
Insufficient rewarded demand
Offerwall will only show when there is a rewarded ad available (if the rewarded ad choice is turned on). If no rewarded ad is available, Offerwall will not be shown during that page view. Offerwall will then show on the first page view where a rewarded ad is available.
Incorrectly configured rewarded ad unit
Offerwall will not show if the rewarded ad unit is not properly configured. Follow the instructions in the “Create a rewarded ad unit for use with an offerwall” help center article to configure the rewarded ad unit.
When site visitors select the "Rewarded" user choice in the Offerwall, the settings applied to the selected rewarded ad unit will be used to display the rewarded ad.
If you continue to have issues, contact your account manager.
Blocking video ads (or other protections) can lead to low fill rates
Offerwall will only show when there is a rewarded ad available (if the rewarded ad choice is turned on). Rewarded ads can be video or display. Some publishers have a protection rule configured that blocks all video ads. This reduces the fill rate for rewarded ads and consequently how often Offerwall will be shown.
The following is an example of a protection that blocks video ads:
If you would still like to block video ads on your inventory, but allow them for the Offerwall rewarded ad unit, you can do so by creating an exclusion on the Offerwall rewarded ad unit:
Setting a very high floor for your rewarded ad unit can lead to low fill rates
If there is a high floor on the rewarded ad unit, fewer rewarded ads will be available to show. Because Offerwall only shows when a rewarded ad is available (if the rewarded ad choice is turned on), this can lead to Offerwall not showing.
Pricing floors are configured by clicking Inventory Pricing rules. We suggest choosing the “let Google optimize for me” option, setting no floor, or setting a lower floor. See the “Unified pricing rules” help center article for details.
Ensure the Supertab contract is signed
The Supertab Time Pass option won’t be available to be turned on unless the publisher contract addendum is signed. Please sign the publisher contract addendum to turn on the Supertab Time Pass option.
Contact your account manager if you're interested in joining the Offerwall beta program or adding Supertab integration to your Offerwalls.
Make sure the web property is approved for payments
The Supertab Time Pass option requires that the web property is approved for payments within Ad Manager
Rewarded ad payouts also require that your web property is approved for payments within Ad Manager. Please see the “Ad Exchange payment guide” for details.