Create an Offerwall message (Beta)

These instructions only apply to publishers participating in the Offerwall beta program
To create an Offerwall message, your Ad Manager account must be allowlisted to participate in the Offerwall Beta program. Contact your account manager for more information.

Complete the following steps to display an Offerwall message on your site:

  1. Sign in to Google Ad Manager.
  2. Click Privacy & messaging.
  3. Click Offerwall.
  4. Click Create message. The "Edit message" page opens.
  5. Select the sites on which this Offerwall will be displayed:
    1. Click Select sites.
    2. Select the desired sites.
    3. Click Save.
  6. (Optional) To include or exclude certain pages in the Offerwall, click Add URLs. Click your site's URL and select one of the following options: 
    1. Add page inclusion: Specify certain pages to include in the Offerwall. Setting up page inclusions automatically excludes all other pages (for example, if you only want the Offerwall to appear on one section of your site).
    2. Add page exclusion: Specify certain pages to exclude from the Offerwall. Site visitors will always be able to visit these pages without viewing an Offerwall. Learn how to properly format your URLs for page inclusions and exclusions.
      If you don’t add any inclusions, the Offerwall will apply to your entire site. 

      Page exclusions apply after inclusions. This means exclusions should be added if you have pages within the included site or sections that you’d like to exclude. 

  7. Select the languages in which this Offerwall will be displayed.
  8. In the "Frequency settings'' section, set the frequency threshold to determine how often to show the Offerwall message (for example, show after 2 page views). 
  9. In the "User choices" section, turn on the choices you want to display on this Offerwall. Turn off any choices you don't want to display.

    View an ad

    Allow site visitors to watch an ad to access your entire site for a set period of time. Select one of your existing ad units or create a new rewarded ad unit to display to site visitors who choose this option.

    Click Configure to define the length of time you want to allow a site visitor to access your site after they have met the requirements of this user choice. Enter a number, then select hours, days, weeks, or page views. Example: Enter "10" and select "days" to allow site visitors to access your site for 10 days

    Select interests (Beta) 

    Allow site visitors to select their interests. Interests are dynamically determined at serving time. To include "Select interests" as a user choice, you must first enable publisher provided signals. This option collects first-party data when site visitors select their interests. Interests collected will be automatically passed to aid in ads personalization via your PPS settings. Available in English only.

    Click Configure to define the length of time you want to allow a site visitor to access your site after they have met the requirements of this user choice. Enter a number, then select hours, days, weeks, or page views. Example: Enter "10" and select "days" to allow site visitors to access your site for 10 days
     
    Available to publishers participating in the "Select interests" beta program. Contact your account manager to learn more.

    Pay an amount (Beta) 

    Allow site visitors to pay a fee to access your entire site for a set period of time. This option uses Supertab to accept payment pledges from site visitors. Available in the US only.

    Link an existing Supertab account

    1. Click Configure and then Set up and then Automatically link account. Your Supertab account will be linked to your Ad Manager account.
    2. Click Close to return to the Offerwall message builder.

    Create and link a new Supertab account

    1. Click Configure and then Set up and then Create account. The Supertab page will be opened in a new tab or window.
    2. Follow the on-screen prompts to select the Google account you normally use to sign in to Ad Manager. This Google account will be associated with your new Supertab account.
    3. On the "Welcome to Supertab" page, click Tell us who you are, enter the required details, and click Submit.
      You must complete this step to use the "Pay for access" feature for Offerwall messages.
    4. Once your Supertab account is created, switch back to the Ad Manager tab or window.
    5. Click Set up and then Automatically link account to link your new account to your Ad Manager account.
    6. Click Close to return to the Offerwall message builder.


    Once your Ad Manager account is linked to a Supertab account, click Configure and then Manage at Supertab to access the Supertab site and define the entitlement you want to grant to site visitors who have met the requirements of this user choice. Enter a number, then select hours, days, weeks, or page views. Example: Enter "10" and select "days" to allow site visitors to access your site for 10 days

    Available to publishers participating in the "Supertab integration" beta program. Contact your account manager to learn more.

    Custom choice (Beta) 

    Add your own monetization solution as an additional user choice. 
    Available to publishers participating in the "Custom choice" beta program. Contact your account manager to learn more. 
  10. Click Save draft to save a draft of the Offerwall and exit the message builder without publishing.
  11. When you’re ready, publish the message.

Include or exclude pages in the Offerwall

You can choose which pages to include or exclude in the Offerwall.

The example below shows how a specific URL can be used to broadly or narrowly include or exclude pages in an Offerwall. Note that exclusions will always override inclusions.

Example

If you enter example.com and specify the following page inclusion and page exclusion:

  • path-include /articles/
  • page-exclude /articles/my-public-article

Then (assuming you don't have subdomains configured underneath example.com):

  • Offerwall will not display on either example.com/other/ or www.example.com/other.
  • Offerwall will display on example.com/articles/one and www.example.com/articles/one.
  • Offerwall will not display on either example.com/articles/my-public-article or www.example.com/articles/my-public-article.

For more details about showing user messages on specific URLs, review user messages on sites and subsites.

Set Offerwall frequency threshold

You can determine how often to show your site visitors the Offerwall by setting a frequency threshold. Site visitors at or above the updated threshold will begin seeing the Offerwall. Any pages excluded from the Offerwall will not count toward a visitor’s page views in the Offerwall. 

Example
If the frequency is set to 2, the Offerwall will be shown to a site visitor after they have viewed two non-excluded pages on your site.

Once a site visitor reaches the frequency threshold, they will start seeing the Offerwall on your site's pages. Note that the frequency threshold resets after one calendar month.

Note: If the site visitor purchased a pass via Supertab, their page views will not be counted towards the frequency threshold while the pass is still valid.

Set entitlements for Offerwall choices

You can customize the entitlements that your site visitors receive after selecting a choice, such as the number of hours or page views granted to a site visitor who completes the requirements for an Offerwall choice. Entitlements can be customized per choice under each user choice’s setup.

Example
You could set the entitlement for watching a rewarded ad on your site to 12 hours of site access or 3 additional page views.

Was this helpful?

How can we improve it?

Need more help?

Sign in for additional support options to quickly solve your issue

Search
Clear search
Close search
Google apps
Main menu
9518071536234910629
true
Search Help Center
true
true
true
true
true
148