Google Analytics is a web analytics solution that gives you rich insights into your site and app traffic. Audience data can help plan content and improve the user experience by optimizing the look, feel, navigation, and user value of your platform.
Use Analytics insights to conduct traffic analysis
- Monitor your traffic and get to know your site's normal traffic patterns.
- Drill down into Ad Manager reports on specific ad units, CTRs, and page views.
- Break down your Analytics traffic reports into meaningful segments or channels.
- Use the methods listed above to find suspicious traffic sources or clicks.
- Make sure your ad implementation is compliant with Ad Manager policies.
- Still have a question? Consult the Ad Manager Help Community.
Use Analytics statistics to optimize your revenue
You can use Analytics' associated services to integrate with Ad Manager. This can help you conduct a comprehensive analysis of your revenue at the page level.
- Link your Ad Manager account to Analytics.
- In Analytics, under "Behavior" reports, visit the "Publishers" report tab.
- In the "Publishers" report tab, select secondary dimension filters such as: User Demographic, Country, Traffic source, Browser Language, Screen Resolution, and other dimensions.
- View the revenue breakdown of the visitors across different user demographics such as gender, age, country, and more.
- View the breakdown of visitor revenue of a single URL in different time increments such as hours or days.
By combining the data above, you can perform a multi-dimensional analysis on specific traffic sources, pages, and user groups. Learn more from our Publisher insights with Google Analytics Webinar.
Tips to maintain clean traffic
- Create different ad units for each of your sites, on both desktop and mobile. Be sure to segment different ad placements with unique ad unit IDs.
- Do not click on your own ads. If you want to test the ads, use the Google Publisher Console.
- Segment your traffic to get a better understanding of your traffic sources and users, and help prevent against invalid traffic.
- Identify bot activity: self-identifying bots, spiders, and search engine crawlers.
- Make sure you work with trusted traffic partners to avoid suspicious traffic.
- If you want to use paid traffic, it's important that you do quality checks beforehand. Use the traffic provider checklist to guide your discussions with any traffic provider you're considering.
Perform A/B testing with Google Optimize
Optimize allows you to test variants of web pages, monitors the results, and tells you which variant is the leader.
If you'd like to create A/B tests in Optimize, there are some steps you need to take:
- Set up Optimize.
- Install the Optimize snippet on your site.
- Create an A/B test.
- Create goals in Analytics.
For more details, refer to the Optimize Resource Hub.