Which forecasting tool should I use?

This table helps you understand the different forecasting tools and determine which one is right for your situation.

If you want todo this Use thisdo this What makes it different
See whether ad impressions or clicks are available before booking inventory to a new line item. Check available inventory for a new line item
  • Provides a forecast focused on a single, prospective line item. This can help you maximize the number of impressions for that particular line item.
  • Considers all restrictions, including creative limits per page, frequency caps, labels, etc.
Confirm a saved line item is projected to reach its goal. Check available inventory for an existing line item
  • Provides a forecast focused on a single, existing line item. This can help you maximize the number of impressions for that particular line item.
  • Applies creative-level restrictions (e.g., SSL compatibility).
Find better ways to segment and package inventory. Traffic forecast
  • Shows a visual representation of your entire network’s impressions and opportunities for ads to serve.
  • Allows you to make adjustments based on upcoming traffic changes so they’re better reflected in the forecasting numbers.
  • Considers the effect of network defaults (like non-personalized ads).
  • Doesn’t enforce page-level restrictions.
  • Doesn't consider special ad units.
Make sure you’re maximizing revenue across your network. Future sell-through report

 

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