About app readiness

When you set up a new app in Ad Manager, your app must be reviewed and approved before it can fully serve ads. This helps us create a clean and safe ads ecosystem for you and your advertisers. It also provides you with a unified, at-a-glance view of all your apps and their approval status with actionable feedback.

In order for your app to be reviewed:

1. Your app must be published. This means that your app is available to users.
2. Your app must be listed in a supported store. This means that your app has a store listing and is available for download from that app store.
3. Your app must be set up correctly in Ad Manager and linked to a supported store. Follow the instructions for how to create apps in Ad Manager.

When your app is linked to at least one supported store, the review process will automatically begin checking things like the app source and compliance with Ad Manager policies. These checks help ensure that the apps entering our networks have high inventory quality and bring value to the users and advertisers. 

During the review, apps will experience limited ad serving. Reviews generally take a couple of days, but in some cases we may require more time to evaluate your app. You can check the status of your review and your app's ad serving in your Ad Manager account. 

Once your app is approved, the ad serving limit on the app, where applied, will be lifted and you'll be notified via email and in the All apps page of your Ad Manager account. 

If your app is not approved, you'll be notified via email and in the All apps page of your Ad Manager account. Learn more about disapproved apps.

Understand your app's readiness status

You can monitor the status of your app's ad serving and review process:

1. Sign in to Google Ad Manager.
2. Click Inventory  Apps.
3. In the list of apps, find your app and check its status. Use the search bar to search by app name or ID, package name or store ID.

The table below shows the statuses and what they mean.

Status	What it means
Getting ready	We're reviewing your app. This usually takes a couple of days, but in some cases we may require more time to evaluate your app.
Requires review	Your app hasn't been reviewed yet. To have it reviewed, you must link your app to a supported app store. You can link a supported store to your app in the All apps or App settings pages and submit for review.
Needs attention	You need to fix some issues before your app is ready to show ads. To view details about the issues found in your app, go to Admin Policy center in your Ad Manager account.
Ready	Your app is ready to serve ads. We've lifted the ad serving limits put in place during the review. To prevent any interruption in ad serving, make sure you follow the Ad Manager policies and Google Platform policies at all times. Our monitoring services and teams are continually reviewing your apps, and if your app receives a policy violation, you'll be notified of the details via email and in the Policy center of your Ad Manager account.

What to do when your app is not ready to serve ads

If your app has been disapproved, you'll be notified via email and in the All apps page of your Ad Manager account. You can find the apps that are not ready to show ads in the Policy center by going to Admin  Policy center.

Disapproved apps have disabled ad serving, which means that all advertising is blocked on your app.

 Click Fix to learn more about the issues found. This will take you to the Issue details page where you'll see a description of the issue and instructions on how to resolve it.

After you've taken the required steps to fix the issue, you may request a review of your app. Click Fix, confirm you've made the changes, then click Request review.

Common reasons your app isn't ready to serve ads

Use the table below to learn about the reasons your app might not be ready to serve ads. 

Issue	What you can do
Your app doesn't adhere to program policies.	This means that your app is not currently in compliance with program policies. Review the Ad Manager policies and Google Platform policies, and address any issues your app may have. After you've taken the required steps to fix the issue, you may request a review of your app in the Policy center. Click Fix next to the app, confirm you've made the changes, then click Request review.
Your app couldn't be verified.	This could be due to an issue with the information you provided about your app: Check that you've entered your store ID, package name, or app name correctly. Ensure there are no typos.  If you're using a package name from a third-party app store, make sure you've copied the package name directly from the respective store. If you entered anything incorrectly, you must set up your app again. Apps can't be deleted, but they can be hidden from your All apps page.

You can't link private Google Play apps to Ad Manager. All Android apps must be publicly available in a supported store in order to link to Ad Manager.