On this page
- Plan your website
- Build your website
- Optimize your website
- Keep your team on track
- Use generative AI at work
Want advanced Google Workspace features for your business?
Draft & share technical specifications
When you're planning a new website, use Docs to draft all your technical specs. Then, share the specs with your team for feedback so everyone agrees on what needs to be built.
Learn how: Get started with Google Docs
Store & archive files in one place
If you store your technical specs, scripts, and other files in Drive or a shared drive, you can access them on any device, anytime. And, if something goes wrong with a file or a build isn’t ready for publishing, you can revert to a previous version.
Share prototypes with remote teams or clients
If you work with international teams or clients, use Google Meet to hold impromptu video meetings. Share your screen to show early drafts and get feedback before publishing.
Start a video meeting
- Go to Google Meet.
- Click New Meeting.
- Select an option:
- Create a meeting for later:
- To share the meeting details for a future meeting, copy the meeting link and share with participants.
- To directly start the meeting with this link, paste the link into a browser; or enter the link into the “Enter a code or link” field click Join.
- Start an instant meeting: Create a new meeting and join the meeting directly.
- Schedule in Google Calendar: To schedule a meeting, you’re directed to Google Calendar.
- Create a meeting for later:
Tip: Google Workspace Essentials users can't schedule a meeting in Google Calendar.
Create easy, impactful websites
Whether you're setting up an intranet for your company, a project website for your team, or a portal for customers, you can create websites using Sites. It’s easy to insert documents, spreadsheets, calendars, and more without complex development work because Sites is integrated with other Google products. If your site is public, you can increase site traffic with Google My Business.
Build advanced, dynamic websites
To create advanced features and scripts, build your web and mobile apps with Google App Engine and Google Cloud. Let site visitors sign in with their email accounts, save form responses to a database, create content management systems, and more. Develop new features without affecting the live site through Google Cloud's revision control. Preview your changes and compare site versions, then choose the changes you want to launch.
Make your website more engaging
Websites compete with one another for visitors, so making your site stand out is important to increase web traffic. With Sites, you can start with a strong visual style by adding colorful images, contrasting themes, and font styles. Increase interactivity by adding features, such as calendars, maps, or YouTube videos. Then, help people find your site in search results by boosting search engine optimization (SEO).
Make your website mobile-friendly
Many people access websites on their phones, so it’s important to make sure your site will run smoothly on different mobile devices. Sites automatically adjusts your website content for different screen sizes and adds functionalities for certain device types, such as tappable phone numbers to make a call. You can also increase mobile traffic with Google Ads. On mobile devices, people tend to use fewer and shorter terms, so keep your keywords concise and relevant.
Collect & analyze visitor feedback
Want to get insights from customers so you can improve their overall website experience? Create an online survey to gauge site satisfaction and embed it in your website using Forms. Or, use Google Analytics to analyze visitor traffic, so you can improve marketing campaigns and site reliability.
Keep everyone in the loop with an email list
If you want to share prototypes and status updates with your team, use Groups to set up an email list. Then, you can reach everyone with a single email address.
Learn how: Get started with Google Groups
Track team progress & schedules
When your team is working on a complex project, it can be difficult for everyone to keep up with changing deadlines, people’s progress, and the latest updates. Track feature assignments or launch deadlines using shared project plans and schedules in Sheets. Everyone can directly update their progress in real time, no matter where they are in the world.
Learn how: Get started with project plans in Sheets
If your organization supports it, you can use the artificial intelligence add-on, Duet AI for Google Workspace. Duet AI helps you write, design, and organize content directly in Google Docs, Sheets, Slides, and Gmail.
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