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Prevent spam, spoofing & phishing with Gmail authentication

Set up SPF, DKIM & DMARC for your organization

Gmail administrators should set up email authentication to protect their organization's email. Authentication helps prevent messages from your organization from being marked as spam. It also prevents spammers from impersonating your domain or organization in spoofing and phishing emails.

If spammers send forged messages using your organization's name or domain, people who get these messages might report them as spam. This means legitimate messages from your organization might also be marked as spam. Over time, your organization's internet reputation can be negatively affected.

Tip: Google Workspace uses 3 email standards to help prevent spoofing and phishing of your organization’s Gmail. These standards also help ensure your outgoing messages aren’t marked as spam. We recommend Google Workspace administrators always set up these email standards for Gmail: 

Learn more about how standard email authentication helps keep your organization’s email safe.

Email authentication requirements for sending to Gmail accounts

Google performs checks on messages sent to Gmail accounts to verify messages are authenticated. To help ensure these messages are delivered as expected, set up email authentication for your domain. We recommend you always set up SPF and DKIM to protect your organization’s email, and to meet the authentication requirements described in Email sender guidelines. If you use an email service provider: Verify that your provider's authentication methods meet the requirements in Email sender guidelines. If you regularly forward email: Follow our Best practices for forwarding email to Gmail to help ensure messages are delivered as expected.

About email authentication

Set up standard email authentication methods for Gmail, and help ensure message delivery and prevent valid messages from being marked as spam. These videos describe how email authentication benefits your organization, and how to set up authentication.

Video: Why email authentication?

Why email authentication?

How email authentication benefits your organization & your users.

To view available captions or change the caption language, click and thenSubtitles at the bottom of the video window, then select a language.

Video: Set up email authentication

Set up email authentication

Learn how to set up email authentication for your organization.

To view available captions or change the caption language, click and thenSubtitles at the bottom of the video window, then select a language.

Video: What are SPF and DKIM

What are SPF and DKIM?

SPF and DKIM help prevent spammers from impersonating your organization.

Video: What is DMARC

Set up email authentication for Gmail


First, ensure mail delivery & prevent spoofing with SPF

You can use SPF to specify the servers and domains that are allowed to send email for your organization. When receiving mail servers get a message from your organization, they compare the sending server to your list of allowed servers. This means receiving servers can verify that the message actually came from you.

Go to: Set up SPF to ensure mail delivery and prevent spoofing


Then, increase security for outgoing email with DKIM

You can use DKIM to add an encrypted digital signature to every message sent from your organization. Receiving mail servers use a public key to read the signature and verify that the message actually came from you. DKIM also prevents message content from being changed when the message is sent between servers.

Go to: Set up DKIM to prevent spoofing


Finally, enhance security for forged spam with DMARC

If messages from your organization don't pass SPF or DKIM, DMARC tells receiving servers what to do with these messages. DMARC also sends you reports showing which messages pass or fail SPF and DKIM. You can use these reports to help identify possible email attacks and other vulnerabilities.

Go to: Set up DMARC to help prevent spoofing and phishing 


Optionally, add your brand logo to DMARC-authenticated messages

After you set up DMARC, you can turn on Brand Indicators for Message Identification (BIMI). When messages pass DMARC, email clients that support BIMI, including Gmail, display your verified brand logo in the inbox avatar slot. Learn more about the benefits of BIMI, and how it works.

Go to: Add a brand logo to email with BIMI


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