Content policies for YouTube Kids

The YouTube Kids app is designed to be a safer and simpler place for kids to explore their interests through online video. This separate app is a filtered version of YouTube and has a much smaller set of channels and videos available than the YouTube app and website. This is because we work to identify content that is age-appropriate, adheres to our quality principles, and is diverse enough to meet the varied interests of kids globally.

Below are our YouTube Kids policies, which outline what kind of content is eligible to be part of YouTube Kids. Content must comply with these policies for it to appear in YouTube Kids. These policies are designed to exclude content that is:

These policies were designed using feedback from parents and external specialists in child development, children’s media, digital learning, and citizenship. Based on these policies, videos or channels may be excluded from YouTube Kids to help ensure a great experience for our youngest audience.

Content settings

There are 3 content settings available in the app: Preschool, Younger, and Older. The content your child will see is based on the setting you choose when you set up YouTube Kids for your child.

Preschool

Designed with kids 4 and under in mind

Younger

Designed with kids ages 5-8 in mind

Older

Designed with kids ages 9-12 in mind

Content Policies

Our policies determine what kind of content is eligible for each content setting. When you choose a content setting for your child, they will see content eligible for that setting. This includes what they find in searches or in recommended videos. Our automated systems and human reviewers work to identify suitable content based on the setting you have selected. Our systems work hard to exclude content not suitable for kids, but not all videos have been manually reviewed. If you find something inappropriate that we missed, you can block it or report it for fast review.

Preschool Content Setting

The Preschool setting was designed with kids ages 4 and under in mind. This content setting includes videos that promote creativity, playfulness, learning, and exploration. Popular video categories include arts and crafts, nursery rhymes, cartoons, read-alongs, circle time, toys and play and yoga.
Some videos may include:

Sexual content: Non-romantic expressions of love, such as a holding hands or a kiss on the cheek. Age-appropriate educational videos on sexual and gender identity.

Violence: Non-violent and non-scary scripted and animated videos.

Weapons: Age-appropriate videos featuring unrealistic weapons (e.g., water gun) in the context of toy play, gaming, animation.

Dangerous Content: Videos featuring stunts performed by skilled individuals with no instructional component (e.g., basketball players doing tricks). Arts and crafts videos that involve age-appropriate products or tools such as paint, glue, or scissors.

Language: Videos with no use of offensive language or profanity.

Music Videos: Age-appropriate music videos with no sexual themes.

Younger Content Setting

The Younger content setting was designed with kids ages 5-8 in mind. This content setting includes a wider variety of topics to meet the widening interests of younger kids. Popular categories include gaming, covers of top 40 songs, family vloggers, cartoons, DIY, learning, how-tos and other content that generally appeals to kids in early elementary school. It also includes all content from the Preschool content setting.

Some videos may include:

Sexual content: Videos with romantic themes, including brief displays of affection and attraction, such as a quick kiss on the mouth.

Violence: Age-appropriate videos related to historical events that are educational but may contain mild violence within the context of the event. Non-graphic, slapstick cartoon violence.

Weapons: Videos featuring historical and classical art with displays of realistic weapons (e.g., painting of a samurai sword).

Dangerous Content: Videos featuring challenges and pranks that are innocent in nature or stunts that are unlikely to result in harm. Videos with non-focal display of alcohol or tobacco. DIY videos that involve easily accessible products and tools with safety disclaimers.

Language: Videos with infrequent use of mildly offensive language for this target age group, such as "oh my God” or “dumb”.

Diet, Fitness, & Beauty: Makeup tutorials focused on creative and artistic expression. Age-appropriate educational videos on healthy eating and exercise.

Sensitive Topics: Age-appropriate videos that discuss common childhood mental health disorders such as anxiety and ADHD. Videos in this setting focus on positive coping and recovery strategies, and the importance of seeking help.

Music Videos: Music videos with display of alcohol or tobacco in the background. Music lyrics with non-sexual romantic themes or mildly offensive language such as “fool” or “stupid”. 

Older Content Setting

The Older content setting was designed with kids 9-12 in mind. This setting is for older kids who may be ready for more grown-up content filtered from the broader universe of videos on YouTube. For example, the app will show music, gaming, vlogs, comedy, and sports that are excluded from the Younger and Preschool content settings of YouTube Kids. It also includes all content from the Younger and Preschool content setting. This setting tries to exclude mature content, but since we can’t manually review all content and no automated system is perfect, we may miss some videos.

Some videos may include:

Adult content: Videos that display or discuss non-sexual experiences related to romance and attraction, such as dating or a first kiss. Age-appropriate videos on Sex Education topics like puberty and reproduction.

Violence: Age-appropriate videos related to current events that are educational but may contain mild violence within the context of the event. Non-graphic violence in scripted and animated videos common in gaming, television shows, and movies.

Weapons: Videos featuring unrealistic toy guns in the context of toy play. Realistic looking weapons in gaming and animated content.

Dangerous Content: Dangerous acts performed in a professional setting (e.g., TV/movie studio) that might result in harm. Videos with infrequent mention or use of alcohol or tobacco. DIY videos that involve easily accessible products and tools or brief use of a sharp object such as an X-acto knife or saw.

Inappropriate Language: Videos with infrequent use of mild profanity, such as "damnit" or "hell" in a non-harassing context.

Diet, Fitness, & Beauty: Videos featuring beauty product reviews, age-appropriate make-up tutorials, and educational content on health and wellness.

Sensitive Topics: Age-appropriate videos that discuss sensitive issues such as mental health, addiction, eating disorders, and loss and grief. Videos in this setting do not feature graphic imagery and focus on positive coping and recovery strategies, and the importance of seeking help.

Music Videos: Music videos with sexualized dancing that is not gratuitous and infrequent use of alcohol or tobacco. Music lyrics with mild profanity or infrequent mentions of alcohol or tobacco.

Content with commercial elements

Content with paid product placements or endorsements. We do not allow videos in YouTube Kids that include paid product placements or endorsements. When a creator discloses paid product placement or endorsement in their video through YouTube Studio, we will remove the videos from the YouTube Kids app.

Overly commercial content. Content that is overly commercial or promotional is not allowed in YouTube Kids. This includes:

  • Traditional advertisements for products and services uploaded by creators or brands.
  • Content that directly encourages the viewer to buy a product.
  • Videos focused on product packaging.
  • Videos focused on the excessive accumulation or consumption of products.
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