Best practices for kids & family content

At YouTube, we believe that kids can discover new interests, learn, and foster a sense of belonging when they explore the world through online video. We’re working to help creators understand how to make enriching, engaging, and inspiring videos for kids and families.

Best Practices for Kids & Family Content (High & Low Quality Principles)

As part of these ongoing efforts, we've developed a set of quality principles below to help guide YouTube's kids and family creators. These principles were developed with child development specialists, and are based on extensive research.

The list below is meant to give you a better idea of what may be considered low or high quality content, and is not exhaustive. These principles supplement our Community Guidelines, which help create a safe viewing experience for everyone.

You’re responsible for following our Community Guidelines on all content that you create. We’ll continue to reevaluate and update the principles on this page.

Note: Read more about our content policies for YouTube Kids videos.

High-quality content principles

High-quality content should be age-appropriate, enriching, engaging, and inspiring. This content can come in different formats and cover a range of topics, but it should promote:

  • Being a good person: This content demonstrates or encourages respect, good behavior, and healthy habits. Examples include content about sharing or being a good friend. Videos might also be about brushing your teeth or encouraging kids to eat vegetables.
  • Learning and inspiring curiosity: This content promotes critical thinking, discussing connected ideas, and exploring the world. Content should be age appropriate and designed for a young audience. It can also span traditional to non-traditional learning (for example, academics, informal learning, interest-based exploration, and tutorials).
  • Creativity, play, and a sense of imagination: This content is thought-provoking or imaginative. It may also encourage kids to create, make, and engage with something in a meaningful and novel way. Examples include creating imaginary worlds, storytelling, soccer tricks, sing-alongs, and creative activities like art and crafts.
  • Interaction with real-world issues: This content includes life lessons and strong characters, or encourages building social-emotional skills, problem solving, and independent thinking. It often includes a complete narrative (like character development, plot, resolution) and clear takeaway or lesson.
  • Diversity, equity, and inclusion: This content celebrates and encourages representation and participation of diverse perspectives and groups of people. It shows a range of ages, genders, races, religions, and sexual orientations. It also advocates for equal treatment of those differences. Examples include content that discusses the benefits of diversity and inclusion, or depicts stories/characters where these themes are demonstrated.

Low-quality content principles

Avoid making low-quality content. Low-quality content is:

  • Heavily commercial or promotional: Content that is primarily focused on purchasing products or promoting brands and logos (such as toys and food). It also includes content that is focused on excessive consumerism.
  • Encouraging negative behaviors or attitudes: Content that encourages dangerous activities, wastefulness, bullying, dishonesty, or a lack of respect for others. For example, this content could include dangerous/unsafe pranks, unhealthy eating habits. 
  • Deceptively educational: Content that claims to have educational value in its title or thumbnail, but actually lacks guidance or explanation, or is not relevant to children. For example, titles or thumbnails that promise to help viewers “learn colors” or “learn numbers,” but instead the video features inaccurate info.
  • Hindering comprehension: Content that is thoughtless, lacks a cohesive narrative, or is incomprehensible, such as having inaudible audio. This type of video is often the result of mass production or auto-generation.
  • Sensational or misleading: Content that is untrue, exaggerated, bizarre, or opinion-based, and may confuse a young audience. It might also include “keyword stuffing”, or the practice of using popular keywords of interest to children in a repetitive, altered, or exaggerated way. The keywords may also be used in a way that does not make sense.
  • Strange use of children’s characters: Content that puts popular children's characters (animated or live action) in objectionable situations.

Effect on channel performance

The quality principles for kids and family content may affect your channel’s performance. High-quality “made for kids” content gets raised up in recommendations. They also guide decisions both for inclusion in YouTube Kids and channel and video monetization. If a channel is found to have a strong focus on low-quality “made for kids” content, it may be suspended from the YouTube Partner Program. If an individual video is found to violate these quality principles, it may get limited or no ads.

We look to each of you to help create enriching and inspiring content for kids and families on YouTube. For a more detailed overview, check out our comprehensive guide on Best Practices For Kids & Family Content.

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