See subscriber notification metrics in Analytics

Use the Subscriber bell notifications card on the Audience tab of YouTube Analytics to learn what percentage of your subscriber base can receive notifications from your channel. This card will automatically appear once you have enough reachable subscribers.For help with notification problems, take a look at the notifications troubleshooter.

View subscriber notification metrics

  1. Sign in to YouTube Studio beta.
  2. In the left-hand menu, select Analytics.
  3. Select Audience.
  4. Find the 'Subscriber bell notifications' card.

Learn about subscriber notification metrics

The 'Subscriber bell notifications' card gives you an idea of what percentage of your subscribers can receive all new video notifications from your channel.

The card does not update with the date selector – only your current percentages are available and they are updated daily. Bear in mind that changes to these metrics will probably be gradual as your channel grows.

Subscribers who turned on 'All notifications' for your channel

By default, viewers will only receive personalised notifications when they subscribe to a channel. If they choose to click the bell, they'll receive all new video notifications from your channel. New video notifications include new video uploads, premieres and live streams. Learn more about notification options on YouTube.

The 'Subscribers who turned on "All notifications" for your channel' metric represents the percentage of your subscribers who have chosen to receive all notifications.

Subscribers who turned on 'All notifications' for your channel and enabled YouTube notifications

YouTube viewers can control their YouTube notifications in many places. The 'Subscribers who turned on "All notifications" for your channel and enabled YouTube notifications' metric tells you what percentage of subscribers have turned on all notifications for your channel and have notifications enabled for their YouTube account and device.

If subscribers ring the bell for your channel, but turn off YouTube notifications for their account or mobile app as a whole, they will not count towards this metric. Subscribers who 'enabled YouTube notifications' are signed in and can receive notifications on at least one device. These subscribers have turned on account notifications either:

  • On desktop under Settings and then Notifications and then Channel subscriptions OR
  • On mobile under Settings and then Notifications and then Subscriptions

and have also enabled YouTube notifications on at least one device:

  • For computers, turn on Settings and then Notifications and then Desktop notifications
  • For mobile devices, make sure that YouTube app notifications are enabled within your device's settings

Typical on YouTube

Beneath each subscriber notification metric, you'll see a 'Typical on YouTube' range. Half of all channels on YouTube are within this range.

Ranges are provided to give high level context for this new metric. Performing outside of these ranges is not necessarily a sign of bad performance. Many successful channels are below these ranges for a variety of reasons.

FAQ

What does 'turned on "All notifications" for your channel' mean?

There are a few different versions of the bell to help viewers understand the different types of YouTube notifications:

  •  All: Subscribers will receive all notifications from your channel, except notifications that exceed daily limits.
  • Personalised: Subscribers will receive a customised subset of notifications from your channel.
  • None: Subscribers will see this version of the bell if they can't receive notifications from your channel due to their device settings.

The 'Subscribers who turned on "All notifications" for your channel' metric does not include subscribers who choose to receive personalised notifications, or those who turned off notifications from your channel in their Subscriptions manager or Channel settings. Learn more about settings that impact notifications.

How do I get my viewers to subscribe to all notifications from my channel?

Some viewers will not want to receive all notifications from every channel that they subscribe to. For some, all notifications can be overwhelming and can lead to a viewer turning off notifications altogether.

Encourage your subscribers to choose the notification level that's right for them. If you have viewers who want to receive all notifications, but are having trouble receiving them, send them the notifications troubleshooter.

I'm below the 'Typical on YouTube' range. Is that bad?

Subscribers who turned on 'All notifications' for your channel

Many channels don't fall within this range and still perform very well. Notifications are just one of many traffic sources for views (e.g., Up next, Home, search, external sources, Subscriptions feed). Different channels will see varying percentages of traffic from different traffic sources. A low percentage of traffic from notifications is not necessarily a bad thing.

There are many factors that influence whether a subscriber wants to receive all channel notifications all the time. Subscriber notification choice can be influenced by factors like upload frequency, video topics, other channel subscriptions, individual notification preference, etc.

Subscribers who turned on 'All notifications' for your channel and enabled YouTube notifications

If you are within the typical range for subscribers who turned on all notifications for your channel, but below the range for those with notifications enabled, consider asking viewers to use the notifications troubleshooter. These viewers showed interest in receiving all notifications by ringing the bell. They may not know that they're unable to receive notifications.

Can I see my subscriber notification metrics for previous time periods?

The Subscriber bell notifications card only shows current metrics. Historical values are not available. 

Will my subscriber metrics increase immediately if I get new subscribers?

Subscriber metrics are updated daily, but have a two-day delay. If you post a video on Monday and get new subscribers, they'll be reflected in your metrics on Wednesday.

Metrics to be aware of 

Subscribers who turned on 'All notifications' for your channel The percentage of your subscribers that choose to receive all notifications from your channel.
Subscribers who turned on 'All notifications' for your channel and enabled YouTube notifications The percentage of your subscribers that choose to receive all notifications from your channel and can actually receive those notifications based on their YouTube and device settings.
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