Fix problems with subscribers receiving notifications

Troubleshoot notifications

  1. Ask viewers to check their settings. Almost all notification issues are caused by viewer notification settings. Ask viewers to use the notifications troubleshooter if they aren’t getting notifications.
  2. Notify subscribers when uploading videos. When uploading a video, keep the box next to “Publish to Subscriptions feed and notify subscribers” on the “Advanced settings” tab checked.
  3. Check how often you've posted in the last 24 hours. Viewers can get a maximum of 3 new video notifications from each channel in a 24 hour period. Read more about notification limits below.
  4. Check for known issues. In rare instances, there may be issues in delivering notifications. Check the Known Issues section of the Help Center or the TeamYouTube Twitter handle to learn if this is happening.
  5. Send feedback. If you’ve checked all of the above and subscribers still aren’t getting notifications, send us feedback.

Learn more about notifications

Check out the following video from TeamYouTube for an additional look at notifications.


How often can I notify subscribers?

  • Viewers can get a maximum of 3 notifications from each channel in a 24 hour period. This includes video uploads, live streams, and premieres.
  • You can only send 1 Community post notification in a 3 day period.

Why are there notification limits on new videos?

Notifications help viewers stay engaged with their favorite creators. When viewers receive too many notifications, they often unsubscribe from notifications altogether, which affects all creators. Limiting notifications to 3 new video notifications per channel per day helps keep viewers active on YouTube long-term.

Why are some subscribers getting notifications hours after I publish my video?

Personalized notifications are sent at the optimal time for each individual subscriber. This might mean that some subscribers who have their notifications set to “Personalized” receive their notification hours after you publish your video. We optimize delivery time to when we think the subscriber is most likely to watch your video after seeing the notification.
Subscribers who choose to receive all notifications are typically notified within minutes of a new video.

What does "Personalized" notifications mean?

The definition of “Personalized” differs by person. They are customized to each viewer based on their watch history, how frequently they watch videos from a channel, how popular certain videos are, and how often they open notifications.

Why does YouTube have a “Personalized” setting? Why not send all notifications?

Most viewers don’t want to receive all notifications. If subscribers feel overwhelmed by the number of notifications they’re receiving, they may turn off notifications altogether. 
Personalized notifications help prevent users from turning off all notifications for your channel, or for all channels. They help keep viewers more engaged with notifications long term.
“Personalized” subscribers are still valuable for your channel. These subscribers will see every video that you upload in their respective subs feed. This distinguishes your videos from millions of other videos on YouTube. 

Why are there multiple viewer notification settings?

Notifications help viewers stay engaged with their favorite creators, and we want to give viewers the option to customize their notifications by individual channel or for their whole account.
Some notification settings are outside of YouTube’s control. For example, a phone’s notification settings can override YouTube and prevent notifications from reaching subscribers.
Which settings can impact notifications?
Changes to the following settings are not reflected on individual channel pages.

On the YouTube app or website:

  • Account notification settings on desktop: On a computer, viewers can control whether they get email updates and desktop notifications from YouTube by navigating to Settings and then Notifications. They can also choose whether to get notifications from individual channels as email updates, push notifications, both, or neither.
  • Account notification settings on mobile: On a mobile device, viewers can turn notifications from subscriptions on or off by navigating to Settings and then Notifications.
  • Subscription manager on desktop: Subscribers can turn off notifications for individual channels from the subscription manager on a computer. 
  • Channel settings on mobile: On mobile, viewers can use the Channel settings page under Settings and then Notifications and then Channel settings to turn off notifications for individual channels. 

On your device:

  • Device notification settings: On a mobile device, viewers can turn off YouTube notifications in their device settings. These settings override any YouTube app and account settings.
  • Chrome notification settings: On a computer, Chrome users can turn off Chrome notifications in their settings. This setting overrides the YouTube setting for chrome notifications.
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