Check card and end screen performance

Use the Engagement tab of YouTube Analytics to see how often viewers are clicking on your cards and end screens. Card and end screen performance can give you a good idea of how engaged your viewers are when watching your videos.

Learn how to add cards and end screens to your videos.

See card and end screen reports

  1. Sign in to YouTube Studio.
  2. From the left menu, select Analytics.
  3. From the top menu, select Engagement.

Top cards

The Top cards report shows you which cards your viewers clicked on most, across all videos on your channel. These are your channel’s most effective cards.

Top end screen element types

The Top end screen element types report shows you which element type your viewers clicked most across your entire channel. End screens can contain links to other YouTube videos, playlists, or channels, as well as subscribe buttons. YouTube Partner Program members can also add links to other sites. This report shows you which of these end screen types drives the most clicks.

Top end screen element click rate

The Top end screen element click rate report shows you how often viewers clicked on each end screen element in your video. This report is only available after you’ve clicked into a specific video.

Metrics to know

Card clicks The number of clicks on a specific card.
Cards shown The number of times a card has been shown. A single card can have at most one impression per view.
Card teaser clicks The number of clicks on a card teaser. Card icon clicks are attributed to the last teaser shown.
Card teasers shown The total number of times a teaser has been shown. Teasers can have multiple impressions per view.
Clicks per card shown How often viewers clicked a card when it was shown.
Clicks per end screen element shown How often viewers clicked an end screen element when it was shown.
End screen element clicks The number of times an end screen element was clicked.
End screen elements shown The number of times an end screen element was shown.
Teaser clicks per card teaser shown The average teaser clicks per teaser impression.
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