The Engagement tab of YouTube Analytics shows you your top videos and playlists across your channel. It also shows you how many viewers liked or disliked your individual videos.
By default, the key metrics cards on the Engagement tab shows you watch time and average view duration. Videos that best interest viewers will have both high watch time and high average view duration. This means that your video was frequently watched, and for most or all of the video.
See top videos and playlists
- Sign in to YouTube Studio.
- From the left menu, select Analytics.
- From the top menu, select Engagement.
The Top videos report highlights your most popular videos. By default, the report shows top videos by watch time. Click into the report to select different metrics, like views and impressions.
The Top playlists report shows you which of your playlists have had the most watched time. It doesn't matter if some of the videos on the playlist are from other channels. You can see playlist data even if you've never uploaded a video.
Likes (vs. dislikes)
The Likes (vs. dislikes) report summarizes how many people liked and disliked your videos. This card only appears after you’ve selected a specific video, however, you can add the Likes (vs. dislikes) metric after expanding the card at the video or channel level.
Why can't I see data for a specific playlist?
Does it matter whether I own all the videos in the playlist?
Can I see data for my top playlist if I’ve never uploaded a video?
Why did my like count change?
Why is my video’s like count in Analytics different from the watch page?
Metrics to know
|Average view duration||Estimated average minutes watched per view for the selected video and date range.|
|Impressions||How many times your thumbnails were shown to viewers on YouTube through registered impressions.|
|Impressions click-through-rate||How often viewers watched a video after seeing a thumbnail.|
|Likes (vs. dislikes)||The percentage of likes on your video.|
|Playlist starts||The number of times viewers initiated playback of a playlist.|
|Views||The number of legitimate views for your channels or videos.|
|Watch time (minutes)||The amount of time that a viewer has watched a video. This gives you a sense of what content viewers actually watch (as opposed to videos that they click on and then abandon).|