Copyright management tools
YouTube provides a variety of tools for copyright owners to protect and manage their content on YouTube. If you are a copyright owner, your copyright management needs will help determine which tool is right for you. You can find more information about these options below.
If you have occasional takedown needs
Copyright takedown webform
If your copyright-protected work is posted on YouTube without permission, you can use our webform to take down the video. For most copyright owners, this is the fastest and easiest way to request a copyright takedown.
This form is open to any YouTube user, but should only be sent in by the copyright owner or an agent authorised to act on the owner's behalf.
You can learn more about copyright takedowns and access the webform here.
If you have frequent takedown needs
Individuals or organisations that regularly submit takedown requests, or believe that the copyright webform doesn't address their needs, should consider using one of the tools below.
To get started, fill in this form and provide us with more information about your copyright management needs. We'll review your answers, let you know by email which copyright management tool is the best match and provide you with instructions on how to get started.
Things such as how often you upload videos, how often your videos are reuploaded and whether or not you manage an account on behalf of a company will be considered. We'll also look at your history of submitting takedown requests to YouTube.
Copyright Match Tool
If your content is uploaded frequently by other users, you may be able to use the Copyright Match Tool. The tool locates full reuploads of videos for you. From there, you can choose different actions to take. Either:
- Email the uploader of the matched content
- Request immediate removal of the content
- Request a scheduled removal of the content (7-day notice)
- Archive the match without taking action on the video
We are gradually rolling out this feature to channels in the YouTube Partner Programme. If you have access to the tool, you'll see the Copyright tab in the navigation pane on the left-hand side of YouTube Studio.
If you don't have access, you can submit the form linked at the bottom of this page and we'll evaluate your eligibility for the Copyright Match Tool, along with the other tools listed in this article.
Learn more about the Copyright Match Tool.
Content Verification Programme
The Content Verification Programme is for copyright owners who frequently need to remove content from YouTube and have consistently submitted many complete and valid takedown requests. The tool allows owners to search for material that they believe to be infringing copyright and issue copyright takedown requests for many videos at a time.
If you don't need to search for and request the removal of numerous videos on an ongoing basis, you should use the copyright takedown webform.
Learn more about the Content Verification Programme.
For those who own exclusive rights to a large amount of original content (like a record label or movie studio), are submitting a high number of complete and valid takedown requests and are able to dedicate the resources needed to manage it – we have Content ID. Content ID is a system that helps copyright owners easily manage their intellectual property on YouTube.
How it works
Videos uploaded to YouTube are scanned against a database of files that have been submitted by copyright owners. If Content ID finds material that matches one of your works, you can choose to:
- Block a whole video from being viewed
- Monetise the video by running ads against it, in some cases sharing revenue with the uploader
- Track the video's viewership statistics
These actions can be country-specific. For example, a video may be monetised in one country, and blocked or tracked in another.
Content ID is not a tool for everyone. Even unintentional misuse of Content ID can have serious consequences for YouTube and creators. It comes with complicated controls that require ongoing management and a high-level understanding of copyright. Copyright owners who use Content ID must also make sure that their content is eligible for Content ID and safe for automated matching technology.