Manage products from your store on YouTube

YouTube Shopping allows eligible creators to showcase their products and official branded merchandise on YouTube. Viewers in these locations can browse and buy your products across these surfaces on YouTube:

• Your channel's shop
• Products in the video description
• The product shelf below or next to your videos and live streams
• The Shopping button in your videos, Shorts and live streams
• Collections

You can organise your products to display across these surfaces in YouTube Studio or with the YouTube Studio mobile app. With channel level and individual video arrangements, you can customise the order of your products to fit your needs.

You can also showcase your products by linking to your channel store or creating and sharing collections that your viewers want.

YouTube Shopping: tag and sell products from your shop

Select products for your channel

When you connect a store and have at least one item eligible to be displayed, your eligible products are automatically showcased in: 

• Your video descriptions
• A Store tab in your channel homepage

The display order for your products is optimised for engagement and automated based on various factors, such as price, popularity and availability. You can select the products to be displayed in a certain order for your entire channel and store.

Channel-level arrangements don't apply to live streams.

Customise the display order for your entire channel and shop in YouTube Studio:

1. Click Earn.
2. Click the Shopping tab. 
   • If you're changing the default selection for the first time, click Create own selection.
   • If you're changing a previous selection, click Customise.
3. Drag, drop and order up to 30 items.
4. Click Save.

You can go back to automatic arrangement for your channel and shop in the Earn section of YouTube Studio: Click the Shopping tab  Back to auto-selection  Save.

Select products for specific content

You can tag and rearrange up to 30 items for individual videos or Shorts to create a more customised shopping experience for your audience. You can also choose to tag and rearrange up to 30 items for a live stream.

Link to your channel shop

You can link to your shop tab by copying and pasting its URL in comments, descriptions and Community posts. You can also add a link to your channel shop in video descriptions and on other media channels. When viewers click the link, they get a preview of the items in your shop, without interrupting their watching experience. Once viewers are ready to buy, they can click again to go to your shop and complete their purchase.

Manage issues with your products

When you create or modify your items with a supported retailer or platform, the items are reviewed for compliance with our policies. This review typically takes a few working days.

Find the review status for your items in YouTube Studio:

1. In the left menu, click Earn.
2. Click the Shopping tab.
3. Click Organise on the 'Status card'.

Note: Your products will automatically undergo review for compliance with our Google Merchant Center policies and YouTube policies. Unless the products are approved by both sets of policies, the products will not be displayed in YouTube Studio. Any changes to an item (including, but not limited to, title, description or image) will trigger a new compliance review of the item. This review typically takes a few working days.

For questions about specific items not appearing in the 'Organise items' panel, contact your merch retailer or platform.

Bear in mind that Shopping features won't show on your content if:

• Your content's audience is set as Made for Kids.
• Your content already shows ticketing or donations.
• Your content has a copyright claim against it.
• Your content is deemed limited or ineligible for monetisation.
• Your content includes a revenue sharing track from Creator Music.
• Your viewer is not in an eligible country/region.
• Your viewer is watching your content on a mobile browser, smart TV or game console.
• You have no approved items.

Remove Shopping features from your channel or specific content

At any time, you can temporarily remove Shopping features from your channel or disconnect your store entirely.

If you want to remove Shopping features from an individual video or Short, untag all products from the video or Short.

Temporarily remove Shopping features from your channel

Use a computer to remove Shopping features from your entire channel in YouTube Studio:

1. In the left menu, click Earn.
2. Click the Shopping tab.
3. Temporarily remove the product shelf by turning off the 'Shopping' switch.

Use the YouTube Studio mobile app for Android or iPhone to remove Shopping features from your entire channel:

1. In the bottom menu, tap Earn.
2. Tap the Shopping tab.
3. Tap More  next to the 'Products on channel' section.
4. Tap Turn off .