Get the Merchandise shelf on YouTube

The merchandise shelf allows some creators to showcase their official branded merchandise on YouTube. The merch shelf appears on the video page of eligible channels. The shelf may not show on all videos.

The merch shelf is gradually rolling out to some creators in the YouTube Partner Programme.

Eligibility, availability & policies

Eligibility

To be considered for the merchandise shelf, you have to meet these minimum requirements:

Availability

Creator countries and regions

The merch shelf can be turned on by eligible partners in all YouTube Partner Programme countries and regions.

Viewer countries and regions

Viewers can buy merch if they are in the following countries or regions:

  • Argentina

  • Australia

  • Belgium

  • Brazil

  • Canada

  • France

  • Germany

  • India

  • Ireland

  • Italy

  • The Netherlands

  • New Zealand

  • Mexico

  • Portugal

  • Singapore

  • Spain

  • United Kingdom

  • United States

Learn more about buying official creator merch. 

Data sharing and your compliance with policies

By connecting your official Teespring.com store and YouTube accounts, you agree that analytics data relating to sales and visits will be shared between YouTube and Teespring.
You also agree to adhere to YouTube terms, including:

You can temporarily pause the merch shelf or disable it completely by following the instructions below.

Manage your merch shelf

Turn on the merchandise shelf for your channel

  1. Sign in to YouTube Studio beta.
  2. In the left-hand menu, click Monetisation.
  3. Click the Merchandise tab. You'll only see this option if your channel is eligible.
  4. Follow the on-screen instructions to get your Teespring Store ID and link it to your YouTube channel.
Pause or turn off the merchandise shelf for your channel
  1. Sign in to YouTube Studio beta.
  2. In the left-hand menu, click Monetisation.
  3. Click the Merchandise tab.
  4. You can temporarily pause the merch shelf by toggling the switch next to 'Merchandise enabled across your videos'.
  5. You can disable the feature by clicking Disconnect account at the bottom. 
Organise your merch shelf for your entire channel

Items on your merchandise shelf are automatically selected and arranged for you. You can pick up to 12 specific items and order them yourself.

To arrange your shelf for your entire channel

  1. Sign in to YouTube Studio beta.
  2. In the left-hand menu, click Monetisation.
  3. Click the Merchandise tab. You'll only see this option if your channel is eligible.
  4. Click Organise on the 'Status' card.
  5. Drag, drop and order up to 12 items. Viewers may see fewer items depending on the device that they're using.
    • On desktop: The first 4–5 items will appear, and viewers will have to interact with the shelf to see more items.
    • On mobile: Only the first item is displayed on mobile devices. Viewers can see the other items by interacting with the shelf.
  6. Click Save
    • If you've previously ordered items for specific videos, you'll see two options:
      • Save to videos that don't have a customised display: The new arrangement will be saved to videos where you have not customised the order of your merch. 
      • Save to all videos: Will overwrite any video-level arrangements and set the newly organised shelf as the standard arrangement for the entire channel.

To go back to automatic arrangement

  1. Sign in to YouTube Studio beta.
  2. In the left-hand menu, click Monetisation.
  3. Click the Merchandise tab. You'll only see this option if your channel is eligible.
  4. Click Organise on the 'Status' card.
  5. Drag and drop all items back to the inventory list or clear the selection.
  6. Click Save
Note: You'll have to use Teespring to create and manage your own branded official merchandise that's displayed in the merchandise shelf on YouTube. After you create merch, it may take 1–2 days to show up on YouTube.
Organise your merch shelf for individual videos
 Items on your merchandise shelf are automatically selected and arranged for you. You can pick up to 12 specific items and order them yourself. 
If you don't choose a specific item order for individual videos, your merch will be arranged in the same way as your channel.
The following instructions will tell you how you can choose the item order for individual videos. 

To arrange your shelf for an individual video

  1. Sign in to YouTube Studio beta.
  2. In the left-hand menu, click Videos.
  3. Click on the video where you want to customise your merch shelf. 
  4. In the left-hand menu, click Monetisation.
  5. Click the Merchandise tab. You'll only see this option if your channel is eligible.
  6. Click Organise on the 'Status' card.
  7. Drag, drop and order up to 12 items. Viewers may see fewer items depending on the device that they're using.
    • On desktop: The first 4–5 items will appear, and viewers will have to interact with the shelf to see more items.
    • On mobile: Only the first item is displayed on mobile devices. Viewers can see the other items by interacting with the shelf.
  8. Click Done.
  9. In the top right-hand corner, click Save

To go back to channel-level arrangement

  1. Sign in to YouTube Studio beta.
  2. In the left-hand menu, click Videos.
  3. Click on the video where you want to remove video-level customisation of your merch shelf. 
  4. In the left-hand menu, click Monetisation.
  5. Click the Merchandise tab. You'll only see this option if your channel is eligible.
  6. Click Organise on the 'Status' card.
  7. Drag and drop all items back to the inventory list or clear the selection.
  8. Click Save

If you want to go back to automatic arrangement, you will be able to do so at channel level.

Note: You'll have to use Teespring to create and manage your own branded official merchandise that's displayed in the merchandise shelf on YouTube. After you create merch, it may take 1–2 days to show up on YouTube.

Payments

Teespring.com YouTube bonus payment FAQ
The Teespring.com YouTube bonus payment will end on 30 June 2019.
What do I get paid?
As part of the partnership between Teespring and YouTube, Teespring will pay creators in the US an extra $1 USD 'YouTube bonus' for every eligible item sold. If you're outside the United States, Teespring.com will pay a bonus in your local currency that's equivalent to $1 USD – this bonus is subject to exchange rate fluctuations.
You'll get this bonus if the buyer was referred from the merch shelf any time in the 14 consecutive days before their purchase on Teespring.com. The 'YouTube bonus' applies to all creators who have linked their Teespring.com store and their YouTube channel, and does not include the sale of stickers.
The 'YouTube bonus' payment is paid in addition to the payments that Teespring.com pays to creators for their merch sales in accordance with the agreement between Teespring and creators.
When do I get paid?
The 'YouTube bonus' payments will be paid by Teespring on a monthly basis until the end of June 2019.
Where do I see my payment reports?
All payments, including the 'YouTube bonus' payments, are viewable in Teespring creator dashboards and reports.
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