Get the Merchandise shelf on YouTube

The merchandise shelf allows some creators to showcase their official branded merchandise on YouTube. The merch shelf appears on the video page of eligible channels. The shelf may not show on all video pages.

The merch shelf is gradually rolling out to some creators in the YouTube Partner Program.

Eligibility, availability, & policies

Eligibility

To be considered for the merchandise shelf, you have to meet these minimum requirements:

Availability

Creator countries and regions

The merch shelf can be turned on by eligible partners in all YouTube Partner Program countries and regions.

Viewer countries and regions

Viewers can buy merch if they are in the following countries or regions:

  • Argentina

  • Australia

  • Belgium

  • Brazil

  • Canada

  • France

  • Germany

  • India

  • Ireland

  • Italy

  • The Netherlands

  • New Zealand

  • Mexico

  • Portugal

  • Singapore

  • Spain

  • United Kingdom

  • United States

Learn more about buying official creator merch. 

Data sharing & your compliance with policies

By connecting your official Teespring.com store and YouTube accounts, you agree that analytics data relating to sales and visits will be shared between YouTube and Teespring.
You also agree to adhere to YouTube terms, including:

You can temporarily pause the merch shelf or disable it completely by following the instructions below.

Manage your merch shelf

Turn on the merchandise shelf for your channel

  1. Sign in to YouTube Studio beta.
  2. In the left menu, click Monetization.
  3. Click the Merchandise tab. You'll only see this option if your channel is eligible.
  4. Follow the on-screen instructions to get your Teespring Store ID and link it to your YouTube channel.
Pause or turn off the merchandise shelf for your channel
  1. Sign in to YouTube Studio beta.
  2. In the left menu, click Monetization.
  3. Click the Merchandise tab.
  4. You can temporarily pause the merch shelf by toggling the switch next to "Merchandise enabled across your videos."
  5. You can disable the feature by clicking Disconnect account at the bottom. 
Organize your merch shelf for your entire channel

Items on your merchandise shelf are automatically selected and arranged for you. You can pick up to 12 specific items and order them yourself.

To arrange your shelf for your entire channel

  1. Sign in to YouTube Studio beta.
  2. In the left menu, click Monetization.
  3. Click the Merchandise tab. You'll only see this option if your channel is eligible.
  4. Click Organize on the “Status" card.
  5. Drag, drop, and order up to 12 items. Viewers may see fewer items depending on the device they’re using.
    • On desktop: The first 4-5 items will appear, and viewers will have to interact with the shelf to see more items.
    • On mobile: Only the first item is displayed on mobile devices. Viewers can see the other items by interacting with the shelf.
  6. Click Save.
    • If you’ve previously ordered items for specific videos, you’ll see 2 options:
      • Save to videos that don’t have a customized display: The new arrangement will be saved to videos where you have not customized your the order of your merch. 
      • Save to all videos: Will overwrite any video-level arrangements and set the newly organized shelf as the standard arrangement for the entire channel.

To go back to automatic arrangement

  1. Sign in to YouTube Studio beta.
  2. In the left menu, click Monetization.
  3. Click the Merchandise tab. You'll only see this option if your channel is eligible.
  4. Click Organize on the “Status" card.
  5. Drag and drop all items back to the inventory list or clear the selection.
  6. Click Save.
Note: You’ll have to use Teespring to create and manage your own branded official merchandise that’s displayed in the merchandise shelf on YouTube. After you create merch, it may take 1-2 days to show up on YouTube.
Organize your merch shelf for individual videos
 Items on your merchandise shelf are automatically selected and arranged for you. You can pick up to 12 specific items and order them yourself. 
If you don’t choose a specific item order for individual videos, your merch will be arranged in the same way as your channel.
The following instructions will tell you how you can choose the item order for individual videos. 

To arrange your shelf for an individual video

  1. Sign in to YouTube Studio beta.
  2. In the left menu, click Videos.
  3. Click on the video where you want to customize your merch shelf. 
  4. In the left menu, click Monetization.
  5. Click the Merchandise tab. You'll only see this option if your channel is eligible.
  6. Click Organize on the “Status" card.
  7. Drag, drop, and order up to 12 items. Viewers may see fewer items depending on the device they’re using.
    • On desktop: The first 4-5 items will appear, and viewers will have to interact with the shelf to see more items.
    • On mobile: Only the first item is displayed on mobile devices. Viewers can see the other items by interacting with the shelf.
  8. Click Done.
  9. In the top right corner, click Save. 

To go back to channel-level arrangement

  1. Sign in to YouTube Studio beta.
  2. In the left menu, click Videos.
  3. Click on the video where you want to remove video-level customization of your merch shelf. 
  4. In the left menu, click Monetization.
  5. Click the Merchandise tab. You'll only see this option if your channel is eligible.
  6. Click Organize on the “Status" card.
  7. Drag and drop all items back to the inventory list or clear the selection.
  8. Click Save.

If you want to go back to automatic arrangement, you will be able to do so at channel level.

Note: You’ll have to use Teespring to create and manage your own branded official merchandise that’s displayed in the merchandise shelf on YouTube. After you create merch, it may take 1-2 days to show up on YouTube.
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