Channel membership perks

Channels enabled for memberships can create members-only perks. These perks are only available to your active paid members. These include custom emoji, badges and access to perks that you offer.

All perks that you offer must comply with our channel membership policies.

Channel membership levels

You can offer multiple membership levels that all have different prices. Bear in mind that if you have multiple levels, their perks build on each other. This means that the highest-priced levels have access to perks offered at lower-priced levels. 

See full pricing details for levels in available countries.

Add a level

You can add up to five levels at different prices. Each level must have between one and five perks.

Add membership levels

  1. Go to studio.youtube.com using your channel with memberships.
  2. In the left-hand menu, select Monetisation.
  3. On the main dashboard, click Memberships.
  4. Click Edit in the box that says 'Step 1: Add levels and perks'.
  5. Follow the on-screen instructions. Once complete, click Publish.

Your levels and perks will need to be reviewed before going live. This process takes about a day.

How levels work with badges and emoji

Loyalty badges and custom emoji are unaffected by levels. All members receive the same badge based on loyalty, and members of all levels have the same access to all emoji.

Remove a level

If you remove a level, you'll delete all members at that level. All members at a removed level will lose access to perks immediately, and will be refunded their last month's payment.

Remove a level

  1. Go to studio.youtube.com using your channel with memberships.
  2. In the left-hand menu, select Monetisation.
  3. On the main dashboard, click Memberships.
  4. Click Edit in the box that says 'Step 1: Add levels and perks'.
  5. Click on the level that you want to remove and then click the delete icon .
  6. Follow the rest of the on-screen instructions. Once complete, click Publish.

Channel membership perks

You must create and publish at least one perk (and up to five perks) that you will offer to your members. Your perks must comply with our policies and terms, and you must deliver all creator perks that you offer. YouTube takes no responsibility for your creator perks and you must carefully consider whether you will be able to deliver what you offer to your members' satisfaction.

Members-only Community posts
You can use the Community tab to share content only with your members. If you have levels on your channel, you can also share Community posts with members at specific levels.
Follow these steps to make members-only Community posts:
  1. Click your profile picture  and select Your channel.
  2. Click the Community tab.
  3. In the drop-down menu, choose whether to make the post public or members-only. Public is the default setting.
  4. Enter your post in the text field.
  5. Click Post.
Members-only video 
You can set a video that can only be seen by your active members. Anyone can find a members-only video, but only members at the right level(s) can watch it. This feature can only be set on a desktop, and may be different depending on whether it's a new upload or an existing video.
Members-only videos must be fully original content. You should not offer videos that have copyright claims, including those from music partners.

Set a new upload as members only

  1. Upload a video.
  2. Select Members only.
    • If you have more than one level, select the level(s) that you wish this to be viewable by.
  3. Choose your sharing option:
    • Post to members: Your video will be shared with members on your Community tab. You can customise your Community tab message at this stage. Once you've completed this step, your members will get a notification.
    • Not now: When you select this, notifications won't be sent to your members which won't be posted to the Community tab. Anyone can still find the members-only video, but only members at the right level(s) can watch it.  
  4. Complete the rest of the upload process.

Set an existing video as members only

  1. Go to studio.youtube.com.
  2. In the left-hand menu, select Videos.
  3. Find the video that you only want to share with your members and then Click the 'Visibility' column and then Select Members only and then Click Save.
    • If you have more than one level, select the level(s) that you want your video to be visible to.
  4. Choose your sharing option:
    • Post to members: Your video will be shared with members on your Community tab. You can customise your Community tab message at this stage. Once you've completed this step, your members will get a notification.
    • Not now: When you select this, notifications won't be sent to your members which won't be posted to the Community tab. Anyone can still find the members-only video, but only members at the right level(s) can watch it.

Promote your members-only video

To let your viewers know that a video is available, you can share the URL publicly on:

  • Cards
  • Public community
  • Playlists

Your members can immediately watch the members-only video at their right level(s). Non-members will see a note that says that it's only available to members, and will be shown ways to become a member.

Members-only live streams (beta)

To share live streams exclusively with your members:

  1. Sign in to your Google Account.
  2. Go to Creator Studio.
  3. Click on the camera .
  4. Select 'Go live'.
  5. To allow all members to view the live stream, select 'All paid members' in the visibility settings. 
    • Or, select the level (and higher) that should be allowed to view.
  6. To create a members-only Community post that links to the live stream, follow the prompts. Members will not be notified on YouTube unless you create a Community post. However, they will be able to view the live stream if they have access to the link.

Your members will be notified when you post a link to the live stream with a members-only post in Community.

Please note: During the beta, your channel moderators will not be able to view members-only live streams or moderate live chat on members-only live streams unless they are members.
Members-only live chat
During public live streams, you can make the chat members-only. Everyone can still view the live stream, but only members will be able to post chats. Follow these steps on desktop to turn on members-only live chat:
  1. Sign in to YouTube Studio.
  2. At the top right, click CREATE  and then Go live.
  3. From the left-hand menu, click Stream.
  4. Create a stream:
    1. To copy a previous stream: Select a previous stream and click Reuse settings.
    2. To create a new stream: Enter your stream's info and click Create stream.
  5. From the top right-hand menu, click Settings .
  6. Under 'Live chat', select Enable members-only chat.
  7. Click Save.

Custom channel badges

Members will stand out in live chat, comments and the Community tab via exclusive members-only badges.

Custom channel badges overview
There are six different badges; each one highlights how long a viewer has been a member of your particular channel. The badge times count how long each member has cumulatively paid for a membership. For example, if an active member joined your channel a year ago but only paid for a total of 9 months out of the past 12 months, their badge will show that they have been a member for 9 months.
Here are the durations associated with each of the six badges:
  • New
  • 1 month
  • 2 months
  • 6 months
  • 1 year
  • 2 years

Upload custom channel badges

There are default badges, but you should upload and customise your badges on the Memberships page and then Loyalty Badges.
If you don't upload a different badge into each available slot, any empty slots will be filled by the highest custom badge that you have uploaded or the default YouTube badge for that duration (if you have only uploaded custom badges at higher durations).

Custom channel badges specifications

File format: JPEG or PNG files.
File size: Less than 1 MB.
Image dimensions: Minimum 32 px x 32 px.
Badges will be rendered at 14 px x 14 px in comments and the Community tab and 16 px x 16 px in live chat.
See our Creator Academy lesson for custom channel badges best practices, and tips and tricks.

Custom emoji

Upload custom emoji
Members will gain access to one or more exclusive custom emoji that can be sent via YouTube in video comments. They can also be sent in any of your live chats. By default, there are no custom emoji. 
To upload custom emoji, go to the Memberships page and select Edit on the 'Your badges and emoji' card. 

Family name

When you upload your first emoji, you'll create a prefix name for all of your emoji, called a 'family name'. Members will use this name to auto-complete your emoji. You can also auto-complete your channel's emoji with :_ . 
 
Family names aren't unique across YouTube and must be 3–10 characters.

As a best practice, we recommend picking a family name that is easily recognisable as your brand.

Emoji name

Each emoji will have a name that members can use to auto-complete in live chat. To change the emoji name, you must delete and re-upload the emoji. Emoji names must be 3–10 alphanumeric characters and unique within their emoji family (but not across YouTube).

Number of custom emoji that you can upload

As you gain more members, you will unlock additional slots for more custom emoji. You will not be notified when new slots are unlocked.

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Custom emoji specifications
File format: GIF, JPEG and PNG files are preferred. Note: GIFs will be displayed as a static image, not an animation.
File size: Less than 1 MB.
Image dimensions: 48 px x 48 px (preferred) to 480 px x 480 px.

Device differences

Emoji will show up in different sizes on mobile devices and on computer monitors. Here's how to make sure that your emoji look good on both platforms:
On mobile devices: Emoji are shown at 24 x 24 points. The image is scaled to match the pixel density of the device.
On most monitors: Emoji are shown at 24 x 24 points. On Retina and HiDPI devices, the images are shown at 48 x 48 points or higher.

What can I design?

Emoji are a way for you to express your creativity. Learn more about designing emoji.
Keep in mind that all member-only perks offered through YouTube memberships– including badges, emoji, perks that you offer, videos, live chats and other content – are also subject to membership policies.
If you've got extra footage, you can offer it as a memberships perk. It's a quick way to reward your members. Get more advanced tips in the Creator Academy.
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