Fix problems with subscribers receiving notifications

To comply with the Children’s Online Privacy Protection Act (COPPA) and other applicable laws, notifications are turned off on content set as “Made for kids”. Learn more about setting your audience, and why it’s important to do so accurately.

Troubleshoot notifications

  1. Ask viewers to check their settings. Almost all notification issues are caused by viewer notification settings. Ask viewers to use the notifications troubleshooter if they aren’t getting notifications.
  2. Notify subscribers when uploading videos. When uploading a video, keep the box next to “Publish to Subscriptions feed and notify subscribers” on the “Advanced settings” tab checked.
  3. Check how often you've posted in the last 24 hours. Viewers can get a maximum of 3 new video notifications from each channel in a 24 hour period. Read more about notification limits below.
  4. Avoid publishing videos in bulk. If you publish more than 3 videos in a very short period of time, we may temporarily stop sending notifications for 24 hours. Publishing videos in bulk can overwhelm subscribers and our notification systems. This happens even if all but 1 video is opted out of sending notifications. If you upload multiple videos at a time, try uploading them as “Private” first. You can then publish each video at different times.
  5. Keep videos public after publishing. It typically takes 10-20 minutes for all notifications to be sent. If you quickly change your video’s privacy setting to “Private” after publishing, we’ll stop sending notifications. 
  6. Check if your subscriber count changed drastically just before publishing your video. In these situations, we'll still notify all eligible subscribers, but it may seem like less than 100% of subscribers were notified due to reporting delays.
  7. Check for known issues. In rare instances, there may be issues in delivering notifications. Check the Known Issues section of the Help Center or the TeamYouTube Twitter handle to learn if this is happening.
  8. Send feedback. If you’ve checked all of the above and subscribers still aren’t getting notifications, send us feedback.

Learn more about notifications

Check out the following video from TeamYouTube for an additional look at notifications.

Notification - Backstage at YouTube


How often can I notify subscribers?

  • Viewers can get a maximum of 3 notifications from each channel in a 24 hour period. This includes video uploads, live streams, and premieres.
  • You can only send 1 Community post notification in a 3 day period.

Why are there notification limits on new videos?

Notifications help viewers stay engaged with their favorite creators. When viewers receive too many notifications, they often turn off notifications altogether, which affects all creators. Limiting notifications to 3 new video notifications per channel per 24 hour period helps keep viewers active on YouTube long-term.

Why are some subscribers getting notifications hours after I publish my video?

Personalized notifications are sent at the optimal time for each individual subscriber. This might mean that some subscribers who have their notifications set to “Personalized” receive their notification hours after you publish your video. We optimize delivery time to when we think the subscriber is most likely to watch your video after seeing the notification.
Subscribers who choose to receive all notifications are typically notified within minutes of you publishing of a new video.

What does "Personalized" notifications mean?

The definition of “Personalized” differs by person. They are customized to each viewer based on their watch history, how frequently they watch videos from a channel, how popular certain videos are, and how often they open notifications.

Why does YouTube have a “Personalized” setting? Why not send all notifications?

Most viewers don’t want to receive all notifications. If subscribers feel overwhelmed by the number of notifications they’re receiving, they may turn off notifications altogether. 
Personalized notifications help prevent users from turning off all notifications for your channel, or for all channels. They help keep viewers more engaged with notifications long term.
“Personalized” subscribers are still valuable for your channel. These subscribers will see every video that you upload in their subscription feed. This distinguishes your videos from millions of other videos on YouTube. 

How do live stream notifications work?

Similar to video uploads, notifications for your live stream are sent to subscribers who:
  1. Turned on “All notifications” for your channel and 
  2. Have enabled YouTube notifications for their account and device 

If you are using an encoder, notifications are only sent to these subscribers after your live stream is made public and we detect that you are Live. For instance, if your live stream is public but we haven’t received ingestion from your encoder to indicate that you’re Live, we won’t send notifications yet. 

Learn more about live streaming on YouTube.

Why are there multiple viewer notification settings?

Notifications help viewers stay engaged with their favorite creators, and we want to give viewers the option to customize their notifications by individual channel or for their whole account.
Some notification settings are outside of YouTube’s control. For example, a subscriber's device setting can override YouTube and prevent notifications from reaching subscribers.
Which settings can impact notifications?
Changes to the following settings are not reflected on individual channel pages.

On the YouTube app or website:

  • Account notification settings on desktop: On a computer, viewers can control whether they get email updates and desktop notifications from YouTube by navigating to Settings and then Notifications. They can also choose whether to get notifications from individual channels as email updates, push notifications, both, or neither.
  • Account notification settings on mobile: On a mobile device, viewers can turn notifications from subscriptions on or off by navigating to Settings and then Notifications.
  • Subscription manager on desktop: Subscribers can turn off notifications for individual channels from the subscription manager on a computer. 
  • Channel settings on mobile: On mobile, viewers can use the Channel settings page under Settings and then Notifications and then Channel settings to turn off notifications for individual channels. 

On your device:

  • Device notification settings: On a mobile device, viewers can turn off YouTube notifications in their device settings. These settings override any YouTube app and account settings.
  • Chrome notification settings: On a computer, Chrome users can turn off Chrome notifications in their settings. This setting overrides the YouTube setting for Chrome notifications.
For an overview of all of these settings, check out this video from TeamYouTube.

Why are notifications turned off on “made for kids” content? 

To comply with the Children’s Online Privacy Protection Act (COPPA) and other applicable laws, we limit data collection on content designated as made for kids. As a result, certain features may be restricted or turned off on this content, including notifications, and your subscribers will no longer receive notifications about your channel. You can learn more about setting your channel or video’s audience here.


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