Introduction to Official Artist Channels

Note: This feature isn't available in YouTube Studio beta yet. If you're in YouTube Studio beta (studio.youtube.com), select Other Features > Official Artist Channel in the left-hand menu to follow these steps.

If you're an artist on YouTube, your Official Artist Channel brings together all of your content from your different YouTube channels into a single place. The channel automatically programs your music catalogue on two new shelves, including your music videos, songs and albums.

  • Organised content: The Official Artist Channel layout automatically organises your discography into an album section and your Official Music Videos into a new playlist. To ensure a consistent fan experience across YouTube, you can't edit these playlists. However, you can place one section above your locked video and album sections to promote anything you like on your Official Artist Channel.
  • Discoverability in search: When your fans search for you on YouTube, they'll be linked directly to your Official Artist Channel from your watch card on the right side of the screen.
  • Promotional content: Choose what you want to highlight in the dedicated promotional shelf and in the featured video slot.
  • Fan engagement: One verified and official channel where you can directly reach and engage with your fans on YouTube.

How to get an Official Artist Channel

To be eligible for an Official Artist Channel, make sure that you already have a YouTube channel that you own and operate and have at least 3 official music videos on YouTube delivered from a music distribution partner.

Want to know more about customising and managing your Official Artist Channel? Learn more about Press Kits for Artists and concert tickets on YouTube
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