Introduction to Official Artist Channels

If you're an artist on YouTube, your Official Artist Channel (OAC) brings together all your content from your different YouTube channels into one place. The channel automatically programs your music catalogue on two new shelves, including your music videos, songs and albums.

Learn about Official Artist Channels

Official artist channels offer:

  • Organised content: The Official Artist Channel layout automatically organises your discography into an album section and your Official Music Videos into a new playlist. You have the option to move, delete and re-add either of these auto-generated music sections from your channel.
  • Promotional content: Choose what you want to highlight in the featured video slot.
  • Fan engagement: One verified and official channel where you can directly reach and interact with your fans on YouTube.

Programme criteria

To be eligible for an Official Artist Channel, your channel has to meet the following requirements:

  • Own and operate a YouTube channel that represents one artist or band
  • Have at least three official releases on YouTube delivered and distributed by a music distributor or label
  • Have no policy violations on your channel

And one of the following:

  • Work with a YouTube Partner Manager
  • Be part of the YouTube Partner Programme
  • Your channel is part of a label network that works with a Partner Manager

Get an Official Artist Channel

Contact your label, digital distributor or YouTube partner manager to get an Official Artist Channel.

Note: If you're in the YouTube Partner Programme, you can get access to our Creator Support team
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