Official Artist Channels on YouTube

If you're an artist on YouTube, your Official Artist Channel brings together all your content from your different YouTube channels into one place. The channel automatically programs your music catalog on two new shelves, including your music videos, songs, and albums.

  • Organized content: The Official Artist Channel layout automatically organizes your discography into an album section and your Official Music Videos into a new playlist. For a consistent fan experience across YouTube, you can't edit these playlists. However, you can place one section above your locked video and album sections to promote anything you like on your Official Artist Channel. 
  • Discoverability in search: When your fans search for you on YouTube, they'll be linked directly to your Official Artist Channel from your watch card on the right side of the screen.
  • Promotional content: Choose what you want to highlight in the dedicated promotional shelf and in the featured video slot.
  • Fan engagement: One verified and official channel where you can directly reach and engage with your fans on YouTube.

Channel sections

An Official Artist Channel is not a new channel—it's a new layout that can be used on any channel that's owned and operated by an artist, their manager or their label. These are the sections of your Official Artist Channel:

Featured video

You can choose what video you want to show at the top of your Official Artist Channel—even if it's not a video that you uploaded. Choose different videos for new visitors and returning subscribers. 

Artist-curated content

This is the top section of the channel. It shows a playlist which you can curate with any of your videos that are on YouTube.

Channel layout

If your channel is not in the customized channel layout, it will be migrated to this layout when upgraded to Official Artist Channels.

Official music

This is an auto-generated section that aggregates your music content from across all your YouTube channels. These videos are organized by upload date, popularity and video type.


This is an auto-generated playlist that organizes your albums in reverse chronological order by release date.

Customizable sections

Below the auto-generated "Official music" and "Albums" sections, you have the option to add two shelves of playlists that you've curated.

How to get an Official Artist Channel

This new page layout is being rolled-out gradually. To be eligible for an Official Artist Channel, make sure you already have a YouTube channel that's owned and operated by you as an artist, your manager, or your label, and have at least 3 music videos on YouTube. We'll let you know when your channel has been upgraded to an Official Artist Channel.

Use your artist name as your channel name

Good channel names can help fans easily find your official channel in search results and your official videos across YouTube. Poor channel names can make discovery of your channel and your videos more difficult for fans and potentially have a negative impact on your analytics.

For example, a good channel name for the band Big Light would be Big Light. A good rule of thumb is to use the name that’s on your most recent release.

Follow these best practices to ensure your channel name is optimized for fans on YouTube.

  • Use proper capitalization: e.g. don’t use "big light" or "BIG LIGHT", unless your brand explicitly uses capitalization as part of the styling.
  • Use proper spacing: e.g. don’t use "BigLight", unless your brand explicitly uses concatenated names.
  • Avoid extra words: e.g. don’t add "Official", "TV", "Channel", "YouTube", "Productions", etc. to your name.
  • Choose a primary language: If your audience spans many languages, choose one language for your name. You can add alternative translations that will show up depending on the fan's language preferences.

Visit your account settings and edit your name or learn how to change your channel name.

Note: Changing your channel name will also change your name across other Google products, unless you have transferred your channel to a brand account. A brand account will allow you to have a name that only applies to YouTube and it also allows to give channel permissions to other people on your team.

Manage content on your Official Artist Channel

You can fully curate the featured video and top section content of your Official Artist Channel.

Curate featured video

You can choose what video you want to show at the top of your Official Artist Channel. Choose different videos for new visitors and returning subscribers.
  1. Sign in to YouTube.
  2. Go to your Official Artist Channel by clicking Creator Studio > Artist Center > Official Artist Channel.
  3. Hover over the featured video section.
  4. In the top right, click edit .
  5. Use the tabs at the top of the dialog box to edit content for returning subscribers or new visitors
  6. Click Edit.
  7. Choose the video or playlist you want to feature.
  8. Click Done

Curate the top section

You can choose what playlist shows in the top section of the channel.
  1. Sign in to YouTube.
  2. Follow the instructions to create a playlist of the content you want to show.
  3. Go to your Official Artist Channel.
  4. Hover over the artist-curated section (the section directly below the featured video).
  5. In the top right, click edit .
  6. In the dialog box that pops up, choose your playlist from the drop-down menu. 
  7. Click Done

View YouTube Analytics for Artists

If you're an artist on YouTube and you have an Official Artist Channel, you can use the YouTube Studio app to see analytics across all of the channels where your music resides (e.g., artist owned & operated channel, topic channel, and VEVO) to get insights into your footprint on YouTube.

Subscriber merge to your official channel

If you're an artist on YouTube and you have an Official Artist Channel, we will be merging subscribers from your related Topic Channel and Partner-provided channel (as relevant) onto your channel. You may see an increase in your Official Artist Channel subscriber count as subscribers are merged. All of your subscribers now will be updated of new music videos uploaded to the Official Artist Channel and your other channels. This should help you promote new music more effectively and provide scale when you want to engage with fans.
Now fans will have a single place to subscribe, i.e. your Official Artist Channel. The subscribe button and subscriber count will no longer be displayed on your Topic channel or Partner-provided channel.
With a consolidated audience, it is a great time to utilize new ways to connect casually with your fans using Community Posts, Comment Hearts, Livestreams, and soon, Reels. 


Once fans subscribe, they may also start getting notifications when you publish new videos. By default, we'll only send highlights from the channel.

If you have an Official Artist Channel, viewers will only see notifications originating from the official channel in their subscriptions feed.

The type of notification they'll get from the Official Artist Channel depends on the notification preferences they've had for your other channels. Preferences from a topic channel do not affect notification settings for the Official Artist Channel.

  • If viewers set bell notifications on the OAC, they'll get bell notifications regardless of their setting on other channels.
  • If viewers set highlights on the OAC, they'll get highlights regardless of their setting on other channels. 
  • If they have any other notification setting on the OAC and they have either bell notifications or no notifications set on the partner-provided channel, the OAC will inherit the notification settings from the partner-provided channel.

Subscriber metrics

YouTube Analytics displays subscriber metrics for your Official Artist Channel in aggregate. You can use the YouTube Analytics Subscriber report to get this. Note that no geo-level data is available for the one-time subscriber merge event. You may use the rest of YouTube Analytics reports to get channel-level data. For song and artist-level data, visit the Artist Analytics tab in the YouTube Studio mobile app (available on iOS and Android). No data is available for the topic channel as a stand-alone.

Report an issue

You can send us feedback or let us know if something is incorrect directly from your channel.

  1. Sign in to YouTube.
  2. Go to your Official Artist Channel by clicking Creator Studio > Artist Center > Official Artist Channel
  3. At the bottom of the page, click the link to report a data issue.

While we may not respond to every report, we are reviewing and working to address issues as fast as we can.

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