Fair use is a legal doctrine that says you can reuse copyright-protected material under certain circumstances without getting the copyright owner’s permission.
There aren’t any magic words to automatically apply fair use. When you use someone else’s copyrighted work, there’s no guarantee that you’re protected under fair use.
Common fair use questionsHow does fair use work?
1. The purpose and character of the use, including whether such use is of commercial nature or is for nonprofit educational purposes
Courts typically focus on whether the use is “transformative.” That is, whether it adds new expression or meaning to the original, or whether it merely copies from the original. Commercial uses are less likely to be considered fair, though it’s possible to monetize a video and still be fair use.
2. The nature of the copyright work
Using material from primarily factual works is more likely to be fair than using purely fictional works.
3. The amount and substantiality of the portion used in relation to the copyrighted work as a whole
Borrowing small bits of material from an original work is more likely to be considered fair use than borrowing large portions. However, if it's the “heart” of the work, even a small amount may weigh against fair use in some situations.
4. The effect of the use upon the potential market for, or value of, the copyrighted work
Uses that harm the copyright owner’s ability to profit from their original work are less likely to be fair uses. Courts have sometimes made an exception under this factor in cases involving parodies.
If you upload a video containing copyrighted content without the copyright owner’s permission, you could end up with a Content ID claim. The claim will keep you from monetizing the video, even if you only use a few seconds, such as short uses of popular songs.
Automated systems like Content ID can’t decide fair use because it’s a subjective, case-by-case decision that only courts can make. While we can’t decide on fair use or mediate copyright disputes, fair use can still exist on YouTube. If you believe that your video falls under fair use, you can defend your position through the Content ID dispute process. This decision shouldn’t be taken lightly. Sometimes, you may need to carry that dispute through the appeal and DMCA counter notification process.
If both you and the claimant try to monetize a video under dispute, the video will still monetize until the dispute is resolved. Then, we’ll pay out the accrued earnings to the appropriate party.
Options you can take to resolve claims outside the dispute process
The easiest way to deal with Content ID claims is to avoid them in the first place. Don’t use copyrighted material unless it’s essential to your video. Check out the YouTube Audio Library for music that’s free of charge to use in your videos. If you choose to get music from other royalty-free or licensing sites, be sure to read the terms and conditions carefully. Some of these services may not give rights to use or monetize the music on YouTube, so you could still end up with a Content ID claim.
If you get a Content ID claim for music that isn’t essential to your video, try removing it or swapping it out with copyright-safe tracks from the Audio Library. You can also always upload an entirely new edit of the video without the claimed content at a new URL.
Transformativeness is usually key in the fair use analysis. Giving credit to the owner of a copyrighted work won’t by itself turn a non-transformative copy of their material into fair use. Phrases like “all rights go to the author” and “I do not own” don’t automatically mean you’re making fair use of that material. They also don’t mean you have the copyright owner’s permission.
Courts will carefully review the purpose of your use in evaluating whether it's fair. Declaring your upload to be “for entertainment purposes only,” for example, is unlikely to tip the scales in the fair use balancing test. Similarly, “non-profit” uses are favored in the fair use analysis, but it’s not an automatic defense by itself.
If you’d like to learn more about fair use, there are many resources available online. The following sites are for educational purposes only and aren't endorsed by YouTube:
- Center for Media and Social Impact’s “Code of Best Practices in Fair Use for Online Video”
- Digital Media Law Project's detailed explanation of the Four Factors
- US Copyright Office’s Fair Use Index