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Subscriber count changing or dropping

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Generally, it's normal to see fluctuations in your subscriber count. If it seems that your subscriber count has changed or dropped, it could be for one of these reasons: 

If subscriber changes seem like they're outside the normal fluctuation rate, it could be due to a known issue:

  • In rare cases, it may appear to some users that they've been unsubscribed from your channel when they actually haven't been. This issue typically affects users who have subscribed to more than 1,000 channels over the course of using their account (even if they're not currently subscribed to all of those channels). For some of these users, the subscribe button on the watch page can behave inconsistently — sometimes showing "Subscribed" and other times showing "Unsubscribed." These users are still subscribed and will still get notified of new content. We're aware of the issue and are working to fix it.
  • If you believe you're experiencing a problem outside the normal rate of subscriber count fluctuations, you can report an issue.
More questions about subscribers? Read our Q&A on YouTube subscribers
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