Raise money as a nonprofit on YouTube

There are a host of new ways to raise funds for charitable causes on YouTube. With the new YouTube Giving experience, you'll be able to use features in YouTube Studio to support over 1M nonprofits. These features are currently in beta testing and are available to all creators who previously raised more than $5000 via donation cards.  We'll continue to expand access in the coming months, so keep an eye on our Creator Blog for more details!

Receive donation payments

Nonprofits in the United States

Google partners with Network for Good, a US nonprofit donor-advised fund, to collect and distribute the donations to nonprofits. 

In order to receive donations, you have to opt in to receiving money from Network for Good, a US nonprofit donor-advised fund, through GuideStar.

You don't have to be a member of Network for Good to receive payments. If you don't have an account with Network for Good, but have opted in to receive payments, they'll send a cheque to your organisation's address listed in the IRS database.

Opt in to receive donation payments

Before you start: Check if your organisation is eligible to receive funds from Network for Good by searching on their database.

  • If your organisation is eligible, you'll see the donation page for your organisation. 
  • If your organisation is not yet eligible, you'll see an error such as 'This charity has chosen to not receive funds from Network for Good'. Follow the instructions below to opt in through GuideStar:

Instructions to opt in through GuideStar

  1. Create or sign in to your account on GuideStar.
  2. Go to the Manage Nonprofit Profiles page.
  3. Enter your organisation's EIN (xx-xxxxxxx). Male sure you include the hyphen in the EIN.
  4. Click Request Permission.
  5. Fill in the required fields.
  6. Once your request has been approved, sign back in to your account on GuideStar.
  7. Go to the Manage Nonprofit Profiles page.
  8. Click on your organisation's name or the Edit form link on the right-hand side of the page.
  9. In the dark blue bar, click Confirm & Publish.
  10. In the 'Programme Terms' section, select the tick boxes for:
    • I certify...
    • This organisation...
    • I accept...
  11. In the 'Options for Sharing' section, select 'Yes, I want donors to be able to easily give to my organisation through GuideStar partners like Network for Good and JustGive'.
  12. Click Finish and Publish.
Payment timing

It may take up to two months for a donation to reach your non-profit. All donations made in a given month are expected to be disbursed by Network for Good on the 15th of the following month.

If you're a member of Network for Good, you can check the disbursement information from your Network for Good account.

If your project does not receive a minimum donation amount of $10 during the disbursement period, donations will be rolled over to the next disbursement period.

Change your postal address

Network for Good will send a cheque to your organisation's address found in the IRS database. To update this postal address:

  1. Create or sign in to your account on Network for Good.
  2. Enter or change your organisation's postal address. 

Tip: You can also sign up to receive electronic payment to avoid any postage delays.

Change your payment method
  1. Create or sign in to your account on Network for Good.
  2. Enter or change your payment method preference (i.e. postal or electronic). 

 

As required by the IRS, Network for Good has exclusive legal control over the donations once received. If Network for Good cannot disburse the funds to the non-profit selected by the YouTube creator, Network for Good will distribute the funds to an alternative qualified US non-profit at its discretion.

FAQ about GuideStar profiles

How do I set up a GuideStar profile?

To set up a GuideStar profile, you need to claim your organisation's profile:

  1. Create an account on the GuideStar website using an email address that is associated with your organisation.
  2. At the top of the page, click Update Non-profit Profile.
  3. Click Get Started Now.
  4. Enter your organisation's Employer Identification Number (EIN). Make sure you include the hyphen in the EIN (xx-xxxxxxx).
  5. Click Request Permission.
  6. Complete the required fields and click Submit Request.

Your request will be reviewed within 1 to 2 working days. Once it's been approved, you'll receive a notification from GuideStar that you're a 'Non-profit (NPO) Manager'.

How do I update my non-profit's logo?

If you want to add, remove or edit a logo, sign in to your account on the GuideStar website and change your logo. Images must be clear, in focus and at least 512 pixels.

How do I update my non-profit's name?
  1. Sign in to your GuideStar account.
  2. At the top of the page, click Update Non-profit Profile.
  3. Click on your organisation's name.
  4. In the Basic Information section on the left, change your non-profit's name.
  5. Click Publish Changes Now and agree to GuideStar's Terms of Use.
  6. Click Finish and Publish.

The update will appear on your GuideStar profile within 48 hours.

How do I get donor information?
We do not currently provide donor information to nonprofits.
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