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Raise money as a nonprofit on YouTube

If you're a United States, IRS-validated, 501(c)3 public nonprofit or a select charity in the United Kingdom, you can add donation cards to your organisation's videos. You can also partner with creators to have them add donation cards to their videos, helping to raise funds and awareness for your cause. Viewers can use these cards to make donations directly to your nonprofit organisation.

Cards are interactive elements added to videos that viewers can see on desktop and mobile devices. Learn more about adding cards to videos.

Add a donation card to your video

Follow the instructions to add a donation card to your video and viewers will be able to make a donation directly to your organisation.

Receive donation payments

Nonprofits in the United States

Google partners with Network for Good, a US nonprofit donor-advised fund, to collect and distribute the donations to nonprofits. Google doesn't charge any fees and covers processing fees, so all proceeds from donation cards go to your organisation.

In order to receive donations through YouTube donation cards, you have to opt into receiving money from Network for Good, a US non-profit donor-advised fund, through GuideStar.

You don't have to be a member of Network for Good to receive payments. If you don't have an account with Network for Good, but have opted in to receive payments, they'll send a check to your organisation's address listed in the IRS database.

Opt in to receive donation payments

Before you start: Check whether your organisation is eligible to receive funds from Network for Good by searching on their database.

  • If your organisation is eligible, you'll see the donation page for your organisation. You don't need to do anything else to receive payments from YouTube donation cards.
  • If your organisation is not yet eligible, you'll see an error such as "This charity has chosen to not receive funds from Network for Good". Follow the instructions below to opt in through GuideStar:

Instructions to opt in through GuideStar

  1. Create or sign in to your account on GuideStar.
  2. Go to the Manage Non-profit Reports page.
  3. Enter your organisation's EIN (xx-xxxxxxx). Male sure you include the hyphen in the EIN.
  4. Click Request Permission.
  5. Fill in the required fields.
  6. Once your request has been approved, sign back in to your account on GuideStar.
  7. Go to the Manage Non-profit Reports page.
  8. Click on your organisation's name or the Edit form link on the right-hand side of the page.
  9. In the dark blue bar, click Confirm & Publish.
  10. In the "Programme Terms" section, select the tick boxes for:
    • I certify...
    • This organisation...
    • I accept...
  11. In the "Options for Sharing" section, select "Yes, I want donors to be able to easily give to my organisation through GuideStar partners like Network for Good and JustGive".
  12. Click Finish and Publish.
Payment timing

It may take up to two months for a donation to reach your non-profit. All donations made in a given month are expected to be disbursed by Network for Good on the 15th of the following month.

If you're a member of Network for Good, you can check the disbursement information from your Network for Good account.

If your project does not receive a minimum donation amount of $10 during the disbursement period, donations will be rolled over to the next disbursement period.

Change your postal address

Network for Good will send a cheque to your organisation's address found in the IRS database. To update this postal address:

  1. Create or sign in to your account on Network for Good.
  2. Enter or change your organisation's postal address. 

Tip: You can also sign up to receive electronic payment to avoid any postage delays.

Change your payment method
  1. Create or sign in to your account on Network for Good.
  2. Enter or change your payment method preference (i.e. postal or electronic). 

 

As required by the IRS, Network for Good has exclusive legal control over the donations once received. If Network for Good cannot disburse the funds to the non-profit selected by the YouTube creator, Network for Good will distribute the funds to an alternative qualified U.S. non-profit at its discretion.

FAQ about GuideStar profiles

YouTube donation cards pull non-profit names, logos and other information from GuideStar's database. 

How do I set up a GuideStar profile?

To set up a GuideStar profile, you need to claim your organisation's profile:

  1. Create an account on the GuideStar website using an email address that is associated with your organisation.
  2. At the top of the page, click Update Non-profit Profile.
  3. Click Get Started Now.
  4. Enter your organisation's Employer Identification Number (EIN). Make sure you include the hyphen in the EIN (xx-xxxxxxx).
  5. Click Request Permission.
  6. Complete the required fields and click Submit Request.

Your request will be reviewed within 1 to 2 working days. Once it's been approved, you'll receive a notification from GuideStar that you're a "Non-profit (NPO) Manager".

How do I update my non-profit's logo?

If you want to add, remove or edit a logo, sign in to your account on the GuideStar website and change your logo. Images must be clear, in focus and at least 512 pixels.

How do I update my non-profit's name?
  1. Sign in to your GuideStar account.
  2. At the top of the page, click Update Non-profit Profile.
  3. Click on your organisation's name.
  4. In the Basic Information section on the left, change your non-profit's name.
  5. Click Publish Changes Now and agree to GuideStar's Terms of Use.
  6. Click Finish and Publish.

The update will appear on your GuideStar profile within 48 hours.

How do I get donor information?
We do not currently provide donor information to nonprofits.

Nonprofits in the United Kingdom

The funds raised are collected and disbursed by Charitable Giving, a UK charity (registered number 1128013), to the UK charity selected. If Charitable Giving cannot distribute the funds to the charity selected by the YouTube Creator for any reason, Charitable Giving will distribute the funds to an alternative charity with input from Google. 

 

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