Search
Clear search
Close search
Google apps
Main menu
true

Raise money as a nonprofit on YouTube

If you're a United States, IRS-validated, 501(c)3 public nonprofit or a select charity in the United Kingdom, you can add donation cards to your organization's videos. You can also partner with creators to have them add donation cards to their videos, helping to raise funds and awareness for your cause. Viewers can use these cards to make donations directly to your nonprofit organization.

Cards are interactive elements added to videos that viewers can see on desktop and mobile devices. Learn more about adding cards to videos.

Add a donation card to your video

Follow the instructions to add a donation card to your video and viewers will be able to make a donation directly to your organization.

Build a campaign with the outreach toolkit

Download the donation card outreach toolkit (PDF) designed for nonprofit organizations. This resource has tools and templates to rally your supporters and partner with creators to raise money for your cause using donation cards on YouTube.

The toolkit includes:

  • Email templates and outreach best practices to encourage supporters to make fundraising videos for your organization.
  • Social media templates to get the word out about your donation cards campaign.
  • Tips on connecting with creators and encouraging them to fundraise for your organization using donation cards.
  • Tips for using the power of video to raise money for your organization.
Tip: Use the Creator Academy to learn how to combine savvy creator tactics with special tools YouTube offers nonprofit organizations to help further your mission.

Receive donation payments

Nonprofits in the United States

Google partners with Network for Good, a U.S. nonprofit donor advised fund, to collect and distribute the donations to nonprofits. Google doesn't charge any fees and covers processing fees, so all proceeds from donation cards go to your organization.

In order to receive donations through YouTube donation cards, you have to opt into receiving money from Network for Good, a U.S. nonprofit donor-advised fund, through GuideStar.

You don’t have to be a member of Network for Good to receive payments. If you don’t have an account with Network for Good, but have opted in to receive payments, they'll send a check to your organization’s address listed in the IRS database.

Opt in to receive donation payments

Before you start: Check if your organization is eligible to receive funds from Network for Good by searching on their database.

  • If your organization is eligible, you'll see the donation page for your organization. You don't need to do anything else to receive payments from YouTube donation cards.
  • If your organization is not yet eligible, you'll see an error such as "This charity has chosen to not receive funds from Network for Good." Follow the instructions below to opt in through GuideStar:

Instructions to opt in through GuideStar

  1. Create or sign in to your account on GuideStar.
  2. Go to the Manage Nonprofit Reports page.
  3. Enter your organization's EIN (xx-xxxxxxx). Be sure to include the hyphen in the EIN.
  4. Click Request Permission.
  5. Fill in the required fields.
  6. Once your request has been approved, sign back in to your account on GuideStar.
  7. Go to the Manage Nonprofit Reports page.
  8. Click on your organization's name or the Edit form link on the right side of the page.
  9. In the dark blue bar, click Confirm & Publish.
  10. In the "Program Terms" section, select the checkboxes for:
    • I certify...
    • This organization...
    • I accept...
  11. In the "Options for Sharing" section, select "Yes, I want donors to be able to easily give to my organization through GuideStar partners like Network for Good and JustGive."
  12. Click Finish and Publish.
Payment timing

It may take up to two months for a donation to reach your nonprofit. All donations made in a given month are expected to be disbursed by Network for Good on the 15th of the following month.

If you're a member of Network for Good, you can check the disbursement information from your Network for Good account.

If your project does not receive a minimum donation amount of $10 during the disbursement period, donations will be rolled over to the next disbursement period.

Change your mailing address

Network for Good will send a check to your organization’s address found in the IRS database. To update this mailing address:

  1. Create or sign in to your account on Network for Good.
  2. Enter or change your organization's mailing address. 

Tip: You can also sign up to receive electronic payment to avoid any mailing delays.

Change your payment method
  1. Create or sign in to your account on Network for Good.
  2. Enter or change your payment method preference (i.e, mail or electronic). 

 

As required by the IRS, Network for Good has exclusive legal control over the donations once received. If Network for Good cannot disburse the funds to the nonprofit selected by the YouTube creator, Network for Good will distribute the funds to an alternate qualified U.S. nonprofit at its discretion.

FAQ about GuideStar profiles

YouTube donation cards pull nonprofit names, logos, and other information from GuideStar's database. 

How do I set up a GuideStar profile?

To set up a GuideStar profile, you need to claim your organization's profile:

  1. Create an account on the GuideStar website using an email address that is associated with your organization.
  2. At the top of the page, click Update Nonprofit Profile.
  3. Click Get Started Now.
  4. Enter your organization's Employer Identification Number (EIN). Be sure to include the hyphen in the EIN (xx-xxxxxxx).
  5. Click Request Permission.
  6. Complete the required fields and click Submit Request.

Your request will be reviewed within 1 to 2 business days. Once it's been approved, you'll receive a notification from GuideStar that you're a "Nonprofit (NPO) Manager."

How do I update my nonprofit's logo?

If you want to add, remove, or edit a logo, sign in to your account on the GuideStar website and change your logo. Images must be clear, in focus, and at least 512 pixels.

How do I update my nonprofit's name?
  1. Sign in to your GuideStar account.
  2. At the top of the page, click Update Nonprofit Profile.
  3. Click on your organization's name.
  4. in the Basic Information section on the left, change your nonprofit's name.
  5. Click Publish Changes Now and agree to GuideStar's Terms of Use.
  6. Click Finish and Publish.

The update will appear on your GuideStar profile within 48 hours.

How do I get donor information?
We do not currently provide donor information to nonprofits.

Nonprofits in the United Kingdom

The funds raised are collected and disbursed by Charitable Giving, a U.K. charity (registered number 1128013), to the U.K. charity selected. If Charitable Giving cannot distribute the funds to the charity selected by the YouTube Creator for any reason, Charitable Giving will distribute the funds to an alternative charity with input from Google. 

 

Was this article helpful?
How can we improve it?