Cards report

This article is about the cards report in Creator Studio Classic. Learn how to check card performance in YouTube Studio.

You can get information on how viewers interact with cards on your videos in the Cards report. Learn more about the types of card you can add to your videos.

See your Cards report

  1. Sign in to YouTube.
  2. In the top right, select your profile picture and then Creator Studio.
  3. In the left menu, click Analytics and then Cards.

Creator Studio Classic

  1. Sign in to YouTube.
  2. In the top right, select your profile picture and then Creator Studio.
  3. In the left menu, click Analytics and then Cards.

Metrics in the Cards report

Total cards data

  • Card teasers shown: The number of times card teasers have been shown. Teasers can have several impressions per view.
  • Card teaser clicks: The number of clicks on a card teaser. Card icon clicks are attributed to the last teaser shown.
  • Clicks per card teaser shown: The click-through-rate of card teasers, which is the ratio of teaser clicks to teaser impressions.
  • Cards shown: The number of times a card has been shown. A card impression is logged for each card on a video when the card panel is opened. We only log impressions for the first time the panel is opened. Therefore, a single card can have at most one impression per view.
  • Card clicks: The number of clicks a specific card gets.
  • Clicks per card shown: The click-through-rate of cards, which is the ratio of cards clicks to card impressions.

You can sort cards data by channel, asset, video, card type, individual card, geography, or date.

Individual card data

You can hover over individual cards to see more detailed card information:

  • Card title: Name of the card.
  • Card type: Available card types are merchandise, fundraising, associated website, video or playlist, as well as Fan Funding for creators in eligible countries/regions. Learn more about the types of card you can add to your videos.
  • Start time: Time in the video the teaser is shown.
  • Call to action: The text that asks the viewer to visit the specified link.
  • Teaser text: Optional feature for merchandise, fundraising, and associated website cards. If not specified, this text is the call-to-action text.
  • Video that contains the card: To go the video’s watch page, select the video title in the table.
  • Poll card data: If you have a poll card on a video, you can see the distribution of votes by hovering over the chart icon . Learn more about poll cards.
Tip: To change a card, click the arrow next to a card to go your Cards editor.
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