Advertiser-friendly content guidelines

• 'Obscured profanity' refers to things like bleeping or muting the word as well as covering written words with black bars, symbols or text added in post-production.
• 'Abbreviated profanity' refers to an acronym like WTF ('what the f*ck') where the original term is abbreviated in the form of an acronym.

• Focal usage of profanity throughout a video (such as profanity used in most sentences).
• Profanity used in the title or thumbnail of music or stand-up comedy content.

• Any use of hateful language in the video. Please refer to Hateful and derogatory content for more info.

Some examples of content that also falls into this category:

General violence

• Dramatised content depicting non-graphic violence or graphic violence.
  • In the course of a larger narrative, showing a fleeting scene involving physical harm (such as bullet wounds) as a part of a violent action scene.
  • Fighting violence excerpts from an action movie (such as scripted content) where injuries are mostly indiscernible.
  • People mourning as a result of a death in scripted content.
• Depiction of non-graphic injury.
  • A character falling on their knees where no or limited amount of blood is shown.
  • Tumbling down a hill or running into a wall accidentally or purposely as a part of a script or sports.

• Gaming violence including:
  • Graphic scenes (such as a gory attack on a person) outside the first 15 seconds of the video.
  • Violence that is unrealistic, playful and generally acceptable for all ages (such as family-friendly video games depicting running from monsters).
  • Violence that is obscured, blurred or otherwise concealed (such as a blurred-out beheading scene).

• Educational or historical content with:
  • Non-graphic depictions of dead bodies.
    • Public honouring of the deceased showing a non-graphic dead body.
  • Fully obscured (such as blurred out), graphic dead bodies.
• Coverage of tragedies involving one or more deaths (excluding sensitive events such as mass shootings or terrorist attacks) with limited or no display of violent acts or their results.
  • Reports of nearby murder events without graphic descriptions of the casualties.
• Educational, dramatised, journalistic reporting or music videos containing:
  • Implied moment of death or severe bodily harm
  • Severe property damage where death or severe bodily harm likely occurred (such as bombings, fires, building collapses, etc.).
  • Display of unprepared dead bodies in public funerals with open caskets.

• Hunting content where there's no depiction of graphic animal injuries or prolonged suffering.
  • Hunting videos where the moment of kill or injury is indiscernible, and with no focal footage of how this dead animal is processed for trophy or food purposes.

• Non-graphic depictions of animal violence in the natural world.
  • Predators running after their prey where the graphic details (such as focus on bloody body parts of the prey or graphic moments of catching the prey) are not included; some blood may be visible fleetingly but is not the focal subject of the content.

• Animals in distress during species-appropriate animal training, medical intervention or relocation.
• Coverage or discussion of animal abuse with no actual footage of the abuse.

• Violence in combat sports involving weapons (such as fencing) regardless of protective gear worn or safety precautions warranted.
• Non-graphic injuries in sports or graphic injuries as part of sports play where blood is shown.
  • Combat sports such as boxing conducted in a professional setting (such as in a fitness centre or arena).
• Non-graphic injuries (such as twisting an ankle) portrayed in the sports play.

• Depictions of fights in an educational context with no visible injury or knockout.
  • Self-defence moves that are shared as a tutorial.
• Fleeting depictions of people fighting with no visible injury.

• Non-combative or non-abrasive interactions with law enforcement.
  • Normal interactions with police (such as asking for directions, receiving a parking ticket, etc.).
• Non-physical altercations with police, police seizure of or forcible entry onto a property, and police pursuit.
• Violent, combative or abrasive interactions with law enforcement in an educational context or journalistic reporting.
  • Commentary using clips from a news report on a violent protest by civilians (such as hitting or pushing civilians down against the floor).
  • Reporting on police spraying water on civilians in a riot.

Foreign terrorist organisations (FTOs)

• Educational, journalistic reports or music videos discussing a terrorist attack as a central subject.
• Educational or dramatised content on these groups as a general subject without footage of terrorist attacks.
• Journalistic reportings featuring FTOs or terrorism with comedic intent.
• Educational, dramatised, journalistic reports or music videos featuring FTO images but otherwise not mentioned as a main topic of the content.

• Non-graphic educational coverage or discussion of war and/or conflict.
  • Shooting at unseen targets without display or depictions of suffering or agony.

• Videos featuring play fighting or boisterous behaviour between minors with no injuries or distress.
• Music content on violence between minors with no or only fleeting footage of such altercations displayed.

• 'Mild violence' refers to scuffles in realistic content or fleeting acts of violence like punching.
• 'Non-graphic violence' refers to portrayals of aggressive physical behaviour towards another person, like finger-pointing while yelling or isolated acts of violence (such as throwing a bottle against a wall).

Some examples of content that also falls into this category:

General violence

• Dramatised violence that results in serious injury where the aftermath or impact is visible and present.
  • Bloody or gory scenes where bones are visibly broken.
  • Dramatised, long-form video content with a short, ultra-graphic violent scene (such as a mass killing) or a video compilation of such graphic scenes.
  • Highly graphic descriptions of tragedies (in the form of audio or video).
  • People suffering from suffocation or experiencing severe agony and pain, such as from non-stop coughing.
  • Footage of disasters that involve visible harm to people or their resulting suffering, such as extreme emotional distress.
• Raw footage of ruins of destroyed buildings resulting from a violent event (such as ruins of schools after a typhoon) or people with light injuries (such as twisting ankles or applying bandages to fingers).

Gaming

• Graphic game violence in the thumbnail or in the first 8 to 15 seconds of the video. 
  • 'Graphic game violence' includes brutal killings or severe injuries focusing on bodily fluids and parts such as beheadings and dismemberment. 

Death and tragedy

• Reporting of tragedies involving multiple casualties which include graphic or gruesome details.
  • A documentary on a recent murder featuring descriptive language of the circumstances of death.

Fights (excluding combat sports)

• Street fights featuring visible injury or knockouts in an educational context.
  • Graphic street fighting including scenes featuring injuries and emotional distress (such as yelling).

Law enforcement and physical altercation

• Highly combative altercations with law enforcement, usually including acts of brutality committed by or against law enforcement.
  • Hitting civilians with sticks forcefully where injuries occur
  • Spitting on police 

Violence in sports play

• Graphic sports injuries as part of a larger video with context.
  • Compilations or highlights involving graphic injuries but not singularly focused on them.

Animal violence

• Animal violence in the natural world, not caused by humans or human-trained animals (such as wild lions hunting deer, but not trained dogs catching rabbits).
  • When focal, prolonged graphic animal injuries (such as blood or bones) are the focal subject of a video.

Hunting

• Hunting content featuring fleeting graphic imagery such as injured or suffering animals (such as bloody body parts) portrayed in the content.

Foreign terrorist organisations (FTOs)

• Comedic references to FTOs or terrorism in any context (e.g. educational documentary).
• Showing FTO-related images but not as the main topic or theme of the content.

War and conflict

• Real, non-graphic raw footage of armed conflict (such as war) without educational context, with no gory scenes or explicit injuries.

Some examples of content that also falls into this category:

General violence

• Focus on blood, guts, gore, bodily fluids (human or animal), crime scenes or accident photos with little to no context.
• Displaying the graphic aftermath of an act of violence that includes extremely shocking imagery, including:
  • Heavy display of blood or gore (such as open wounds like amputated leg or severe burns)
  • Severe agony (such as people crying or fainting due to extreme pain from open wounds)
• Content featuring shocking, graphic and/or violent imagery, or scenes of incitement to or glorification of violence.

Gaming

• Focus on gameplay manufactured to create a shocking experience. Examples include: 
  • Aggregating non-playable characters for mass killings.
• Graphic game violence in the thumbnail or in the first seven seconds of the video.
  • 'Graphic game violence' includes severe injuries (such as beheadings, dismemberment) focusing on bodily fluids and/or parts with prolonged or severe agony.
• Video gameplay showing sexual violence.
• Video gameplay showing violence motivated by hate or violence targeting protected groups.
• Video gameplay showing graphic torture.
• Video gameplay showing graphic violence directed at minors.
• Video gameplay showing graphic violence directed at real named persons.

Death and tragedy

• Display of unprepared dead bodies or those with ultra-graphic injuries.
• Display of unprepared dead bodies in non-educational contexts.
• Visible display of the moment of death of one or more individuals in any context.
  • Death by suffocation.
  • Car with passengers visible falling off a bridge.
• Implied moment of death or severe bodily harm.
  • Severe property damage where death or severe bodily harm likely occurred (such as bombings, fires, building collapses, etc.).
• Non-educational obscured (such as blurred) graphic dead bodies.

Fights (excluding combat sports)

• Focal or prolonged display of street fights, even without injuries, in non-educational contexts.

Hunting

• Hunting content featuring focal graphic imagery of injured or suffering animals (such as bloody body parts).

Animal abuse

• Display or depiction of animal abuse (both physical or emotional) or animal cruelty, such as kicking.
• Promotion or glorification of human-controlled animal violence (such as cockfighting or dogfighting) which may or may not involve graphic imagery.
• Footage of animals in distress induced by human intervention, such as the purposeful placement of an animal in harm's way, in strained positions or other dangerous scenarios deemed stressful or unnatural.

Violence in sports play

• Sports videos where the display of graphic injury is the central subject of the video.

Foreign terrorist organisations (FTOs)

• Non-educational videos focusing on FTOs or the subject of terrorism, such as: 
  • Discussions of a terrorist attack as a central subject.
  • Relevant imagery or names of the group/leader anywhere in the content (such as in the thumbnail).
• Content featuring shocking, graphic and/or violent imagery, or scenes of incitement to or glorification of violence.
• Content made by or in support of FTOs.
• Content that celebrates or denies terrorist attacks.

War and conflict

• Graphic images or accounts of shootings, explosions, executions or bombings.
• Footage of war with graphic depictions of injury, death or suffering in any context.

Violence concerning minors

• Content focally depicting violence between minors in any context or featuring injury or distress to the participants.

Some examples of content that also falls into this category:

Sexually gratifying content

• Romantic scenes that aren't sexually gratifying, such as animated, real-life or dramatised kiss or cuddling scenes.
  • Scenes involving sexual tension between characters without explicit depictions of sexual acts.
  • A kissing scene in a larger narrative where the focus is the romance itself and is not intended to be sexually gratifying.
  • Fleeting implied sexual acts without visible genitals, such as showing shaking beds, moaning or dry humping.
• Discussions of sex in non-sexually gratifying/comedic contexts:
  • Lyrics or dialogues referring to passion, desire or lust.
  • Sex education.
  • Sexually transmitted diseases (STDs) and how they are transmitted.
  • Sexual experiences (such as dealing with pain after sexual intercourse) which focus exclusively on how sex works and do not recount how to improve performance.
  • Sperm donation.
  • Scientific representations of reproductive anatomy using diagrams or dummies.
  • Sexual orientation and/or how sexual identity evolves amid relationships.
  • Usage of sexual jokes and innuendos (such as mimicking sex acts in a humorous way) that does not use vulgar or obscene terms (such as music lyrics referencing sexual tension).
  • Content that refers to fetishes in a non-sexual way (such as 'what is your favourite food or food fetish?').

Dance

• Sexy dance moves, such as gyrating or rolling one's hips or waist.
• Twerking or grinding.
• Fleeting minimal clothing while dancing.
• Fleeting caresses of sexual body parts.
• Partnered dancers in close bodily contact. For example, their pelvic areas being in close contact.
• Dance moves that mimic or simulate sexual acts, such as pelvic thrusting or erotic lap dances, presented in a professional setting (e.g. dance studios).
• Music videos featuring recurring shots of sexual body parts.

Nudity

• Obscured nudity where nudity isn't the focus, such as scenes where characters may be nude but no nipples, bottoms or genitalia are visible (such as they are completely pixellated/blurred).
  • Blurred nudity of historical figures wearing limited clothing in educational contexts.
  • Fully obscured genitalia that are indiscernible and shown for non-sexual purposes, such as medical procedures.
• Depictions of people wearing limited clothing where the presentation isn't intended to be sexually gratifying, such as bikinis worn at the swimming pool.
  • Clothing reviews focused on the form and function of the clothing rather than a sustained focus on body parts underneath, such as breasts.
  • Artistic expressions, such as sculptures, sketches or computer-generated graphics involving illustrated nudity, such as characters in classic art or photography of indigenous people in loincloths.
  • Translucent or sheer coverings of female breasts/cleavage, buttocks or male torsos seen in appropriate settings, such as fashion show runways, medical exams or at a recreational beach.
  • Visible partial nudity as part of sports, such as boxing where such attire may be required.
  • Sheer or minimally covered breasts or bottoms (such as when wearing swimwear) that are both not sexually gratifying and not a focal point of the video.
• Objects used to simulate the weight or appearance of genitalia on the body, excluding those used for sexual gratification.
  • Artificial breasts used by those who have had mastectomies or by members of the trans and/or non-binary community.
  • Devices used by the trans and/or non-binary community, such as stand-to-pee devices or flaccid packers. 

Breastfeeding nudity

• A woman breastfeeding her child with her nipples uncovered or visible.
• Demonstrating hand expression or breast pump usage with nipples visible and a child in the scene.

Definitions:

• 'Sexually gratifying' refers to an intent to sexually arouse an audience.
• 'Sexual innuendo' refers to any use of a phrase to suggest or joke about something sexual.
• 'Sexually suggestive' refers to visual, audible or written-out undertones implying intent to sexually arouse an audience.
• 'Graphicness' refers to how explicitly the sexual act or nudity is portrayed in order to excite the audience.
• 'Breastfeeding nudity' refers to exposed breasts and/or nipples in the context of breastfeeding or lactation. Must include contextual reference to breastfeeding, such as a child about to breastfeed or active lactation.

Some examples of content that also falls into this category:

Sexually gratifying content

• Titles or thumbnails with sexualised themes (including misleading signals).
  • Music videos with thumbnails or titles with sexualised themes (including misleading signals).
  • Descriptions of or implicit references to sexual activities (such as implicit references to sexual body parts using emojis or graphics).
  • Circling out or otherwise calling attention to something in a thumbnail that suggests implied sexual acts.
  • Sex workers featured as an entity.
  • Sexual activities (including implied sexual acts).
  • Sexual innuendos, such as moaning sounds or ear nibbling.
  • Sex toys or devices featured in the content even when not used. 
• Depictions of non-arousing sexual activities in educational, documentary or dramatised content.
  • Sexual activities and their histories explained for educational purposes, such as with medical topics.
• Sex-related content, such as documentaries about the sex industry.
• Educational and documentary content containing:
  • Discussion of intimate sexual experiences, such as the person's personal tips learnt as a sex worker or obscene language used as part of intimate conversation.
• Titles or thumbnails featuring adult content in classical arts.

Dance

• Twerking or grinding where the focus is on the dancer's minimal clothing.
• Dances where one dancer grabs their partner's breasts or bottom, or where one dancer puts their hands under their partner's clothing.
• Deliberately zooming in on sexual body parts in a dance.

Nudity

• Educational or documentary content featuring full nudity.
  • History or industry overviews relating to sex or nudity, such as showcasing full-body paintings.
• Classical art featuring discernible genitals.

Definitions:

• 'Obscured nudity' refers to things like blurring, covering nudity with black bars or pixellation.
• Implied sexual act: Behaviour that mimics sexual intercourse, such as dry humping.

Some examples of content that also falls into this category:

Sexually gratifying content

• Titles or thumbnails with sexualised themes (including misleading signals).
  • Descriptions of or implicit references to sexual activities (such as implicit reference to sexual body parts using emojis or graphics).
  • Circling out or otherwise calling attention to something in a thumbnail that suggests implied sexual acts.
  • Misleading title where a video promises sexual content, but it doesn't have it (such as a cooking video with the title 'watch porn').
  • Computer-generated nudity in a medical context.
• Focal, implicit sexual act or behaviour.
  • The main subject of the video suggests that sexual activity is occurring, such as shaking objects, moaning sounds, etc.
• Depictions of sex toys, sexual devices or other products intended to enhance sexual activity even where they aren't in use.
  • Unintentional display of a sexual device in a video that is irrelevant to sexual topics (such as displayed in the background).
  • A medical object that resembles genitalia introduced during a discussion.
• Scenes with sexually graphic dancing, groping or kissing to sexually arouse audiences.
  • Short scenes on sexual activities (including implied sex acts) as part of a larger narrative.
  • Scenes where the main focus is to showcase sexual tension.
• Sexual innuendos using non-sexually gratifying objects:
  • Objects resembling genitalia, such as human figurines with realistic genitalia.
  • The use of daily objects (such as aubergines) or emojis intended to resemble genitals and sexually arouse audiences.
• Sexually explicit video, audio, text or dialogue:
  • Sex-related entertainment, such as pornography or other sexual services (including links to paid subscription adult content platforms).
  • Graphic sexual acts or simulations intended to gratify.
  • Depictions of fetishes (such as guides or walkthroughs).
  • Focus on sex scandals or the leaking of private intimate material.
  • Imitating or mimicking sexual activities (such as pornographic media).
  • Promotions of sexual acts in exchange for compensation.
  • Actual usage of sex toys (or other products intended to enhance sexual activity).
  • Misleading sexual behaviour or nudity-related content.
    • Thumbnails intending to mislead viewers with sexualised depictions of normal objects or scenes, oftentimes unrelated to the actual video topic.
  • Scenes that are edited with the intent to sexually arouse.
    • Compilations of sexually gratifying acts, such as scenes of kissing or humping.
    • Sexually gratifying titles (such as 'A hot kissing session').
  • Animal sexuality when:
    • Mating videos where the focus is on the genitals.
    • Animal genitals or mating shown in a sexually gratifying manner.
  • Promoting the creation or distribution of content that has been digitally altered or generated to be sexually explicit or to contain nudity:
    • Providing instructions on how to create or distribute sexually explicit synthetic content or synthetic content containing nudity.
    • Promoting the creation of sexually explicit synthetic content or synthetic content containing nudity, such as endorsements or comparisons of deepfake pornography services.
• Discussions of intimate sexual experiences, such as masturbation, orgasm, intercourse, tips or other sexual acts. This may also include sexual innuendos or sexually explicit or obscene text or audio, such as detailed conversations about sex.
  • Explicit discussions on sex tips or how to have sex.
  • Audio or sound compilations of sexual acts without pictures or visual scenes of the act (such as ear licking and nibbling sounds).
  • Descriptions of sexual activities that intend to sexually arouse audiences.
  • Mentions of sexual fetishes even when not descriptive.
  • Titles or thumbnails referencing adult content, such as 18+, 21+, 'adult only', 'porn', etc., unless it's educational or documentary in context.
  • Usage of emoticons or emoji in text representing sexual body parts or acts to gratify viewers.
• Sexual video games that are targeting adults or sexualising video game characters with the intent to gratify the audience.

Dance

• Daggering moves where one dancer roughly thrusts their genitals into their partner's genital region.
• Straddling or spreading one's legs open towards their dance partner as if engaging in a sex act.
• Lap dances or strip teases, unless performed as a choreographed dance, in a music video or otherwise in a professional setting.

Nudity

• Pixelated or obscured nudity where the sexual body parts are still recognisable.
  • Scenes with naked bodies starred or blurred, but still identifiable from their silhouettes.
• Non-fleeting depictions of nudity (animated, real-life or dramatised).
  • Content featuring (either through focus or repeated showing) breasts or genital areas (such as content featuring a person's genital area 'bulge' protruding from their lingerie or swimwear).
• Depictions of sexual body parts, such as recurring or focal shots of cleavage or bulges, intended to sexually arouse audiences.
  • Compilations of visibly recognisable turgid genital outlines.
  • Minimally covered (such as with a thong) sexual body parts (such as breasts, cleavage, bottoms, etc.) frequently appearing.
• Real or animated nudity, such as full exposure of sexual body parts or sex acts. 
• Child nudity
  • Content showing visible genitals, such as when changing a nappy or babies swimming fully naked.

Breastfeeding nudity

• Educational content about how to use a breast pump where nipples are visible but no child is present.
• Hand expression tutorials where nipples are visible without a child present in the scene.
• Showing a woman lactating into a cup without a child present in the scene.

Definitions:

• Deepfakes are synthetic media that have been digitally manipulated to replace one person's likeness convincingly with that of another.

Some examples of content that also falls into this category:

General harmful or dangerous acts

• Activities where risk is involved with no visible injuries such as:
  • Professional stunts or extreme sports such as wingsuit flying.
  • Footage of a person doing wheelies or ground-level parkour.
  • Motor vehicles speeding or drifting without doing dangerous tricks (such as stand-up wheelies or no hands) or causing frequent disruptions to others (such as driving in between lanes).

Fail compilations

• Fail compilation videos without a focus on graphic injuries (such as walking into a glass door). 

Pranks and challenges

• Pranks or challenges where there is perplexity, confusion or discomfort, but no risk or long-term harm is involved, such as the ice bucket challenge.
• Discussions or reports about harmful pranks or challenges with no footage or audio of the moment of harm (such as reports on a fire challenge without the details of the incident).
• Educational, documentary or news report content showcasing pranks or challenges that cause extreme emotional distress (such as physical fights, abusive language and insults, such as 'you're fired!' pranks).

Medical and scientific misinformation

• Neutral content about viruses, infectious diseases and COVID-19 without the intent of inciting fear (such as a video for children on the difference between viruses and bacteria).

Harmful misinformation

• Educational or documentary content seeking to explain how groups promoting harmful misinformation gain traction, rise to prominence and/or spread misinformation.
• Educational or documentary content with a focus on debunking harmful misinformation. 
• Educational or documentary content seeking to debunk climate change misinformation.

Vaping and tobacco 

• Public service announcements for preventative actions.
• Dramatised content with focal depiction of usage.
• Educational or documentary content showcasing industries involving vaping/tobacco.

Alcohol

• Presence of alcohol or adults drinking alcohol in content without promoting or glorifying irresponsible drinking.

Definitions:

• 'Seriously injured' refers to injuries that cannot be treated without proper medical care or cannot be treated at home, such as broken bones, visible dislocations or significant amounts of blood.
• Body modification may include things like tattoos, piercing or medical surgery.
• 'Dramatised' refers to scripted content such as movies or fictional settings.

Some examples of content that also falls into this category:

General harmful or dangerous acts

• Acts involving high-risk activities such as skyscraper parkour or depicting serious injury like skate slam aftermath.
• Educational, documentary or news report on: 
  • Harmful or dangerous acts with graphic injury.
  • Children involved in gambling or driving motor vehicles designed for use by adults. 
• Motor vehicles speeding or drifting and doing dangerous tricks (e.g. stand-up wheelie or free hands) or causing frequent disruptions to others (e.g. driving in between lanes). 

• Educational, dramatised or music video content showcasing dangerous acts that include a minor as a participant or victim.

Fail compilations

• Focal depictions of moments with graphic injuries that do not lead to death or terminal conditions (e.g. video compilation of road bike crashes).

Pranks and challenges

• Educational, documentary or news reports on prank or challenge content with:
  • Threats or advocacy for physical or psychological harm against oneself or others, such as lying down between railway tracks. 
  • Acts that should not be imitated and may result in immediate and critical harm to one's health, such as a challenge to drink bleach.
• Pranks or challenges that create extreme emotional distress, such as physical altercations, abusive language and insults. These can also include threatening an individual's life status, such as layoff pranks or by emotionally evoking or threatening someone in the context of a relationship (e.g. break-up pranks where one person becomes emotionally volatile, or arrest pranks against relatives).
• Pranks involving gratuitous amounts of body fluids or graphic violence.
• Challenges that include eating non-toxic, non-edible substances, such as ingesting a glue stick or pet food. Eating edible substances that are harmful in large volumes such as the Carolina Reaper pepper, or ones that depict a mild physical reaction. 

Vaping and tobacco

• Product reviews of or comparison between tobacco products (e.g. vaping juice comparison).
• Educational or documentary mention of addiction services.

Alcohol

• Educational, documentary or dramatised content featuring minors consuming alcohol or alcohol-focused products. 

Definitions:

• 'Mild physical reaction' refers to things like dry heaving or a vomit-inducing cough.

Some examples of content that also falls into this category:

General harmful or dangerous acts

• Glorification of harmful or dangerous acts or acts perceived to be dangerous.
  • Motor vehicle accidents with shocking scenes and injuries (e.g. of the moment of impact or showing someone in an unconscious state on a road after getting hit by a truck).
• Children involved in gambling or driving motor vehicles designed for use by adults.

• Dangerous acts that include a minor as a participant or victim.

Fail compilations

• Fail compilations that include activities resulting in death or grievous damage (irreversible or puts the person into coma, seizure, paralysis, etc.).

Pranks and challenges

• Pranks or challenges that should not be imitated and may result in immediate and critical harm to one's health, such as a challenge to drink chlorine.
• Pranks or challenges relating to:
  • Suicide, death, terrorism, such as fake bomb scare pranks, or threats with lethal weapons.
  • Sexually unwanted acts such as forced kissing, groping, sexual abuse or spy cams in changing rooms.
  • Physical harm or distress but where such distress is not the focus of the video.
  • Prolonged emotional distress of a minor, such as a prank that lasts for an extended period of time leading to a child being scared or upset. This could include pranking children into believing that their parents are dead.
  • Threats or advocating for physical or psychological harm against oneself or others, such as lying down between rail tracks.
  • Promoting the use of weapons to inflict harm on others.
  • Showing the consumption of substances in such quantities that it results in a graphically shocking physical reaction, such as vomiting after eating a ghost pepper.
  • Challenges that, if replicated, could result in serious harm, such as the fire challenge or Bird Box challenge.
  • Encouragement of fraudulent or illicit activities (e.g. breaking and entering).

Medical and scientific misinformation

• Promoting harmful health or medical claims or practices:
  • Denying that established health conditions exist, for example HIV.
  • Videos that encourage or provide instructions for scientifically unproven remedies for medical conditions (e.g. healing cancer through diet choices).
  • Spreading misinformation that denies established medical and scientific facts, such as promoting anti-vaccination.
  • Content that promotes or condones gay conversion therapy programmes or services.
• Promoting or advocating for harmful misinformation related to COVID-19:
  • False or misleading claims about the effects or distribution of the vaccine.
  • Videos that encourage or provide instructions for scientifically unproven remedies for COVID-19

Harmful misinformation

• Making claims that are demonstrably false and could significantly undermine participation or trust in an electoral or democratic process.
  • Demonstrably false information about public voting procedures, political candidate eligibility based on age or birthplace, election results or census participation that contradicts official government records.
• Promoting harmful misinformation.
• Advocating for groups who promote harmful misinformation.
• Contradicting scientific consensus on the existence of and causes behind climate change.

Vaping and tobacco

• Promoting tobacco and tobacco-related products and their consumption.
• Footage of minors consuming vaping/tobacco products.
• Facilitating the sale of vaping/tobacco products.
• Usage of vaping/tobacco products in a manner not intended by the manufacturer (e.g. drinking vape juice).

Alcohol

• Portrayal of minors consuming alcohol, even if it's not the central subject of the video.
• Promoting alcohol consumption to minors.

Some examples of content that falls into this category:

• Educational content about drugs or drug paraphernalia, such as the scientific effects of drug use or the history of drug trafficking.
• Personal accounts of drug addiction recovery.
• Music videos with fleeting depiction of drugs.
• Gaming content displaying drug dealings. 
• Documentary or journalistic reports on the purchase, fabrication, usage or distribution of drugs, such as a story about a drug bust.
• Dramatised, documentary or journalistic report including gaming scenes with consumption or usage (such as injection) of drugs.

Drug trade organisations (DTOs)

• Educational, dramatised, journalistic or music content focusing on the international drug trade as a whole.
• Educational, dramatised, journalistic or music content portraying DTOs and related imagery like slogans.
• Educational, dramatised,  journalistic or music content featuring comedic content covering DTOs or international drug trading as a subject.
• DTO public service announcements in journalistic reports.
• Journalistic reports including scenes of violent situations and actions such as hostages or interrogation conducted by DTOs.

Some examples of content that falls into this category:

• Dramatised content, including music and video games, showing recreational drug usage.
  • Scenes of injecting drugs to get high in scripted content.

Drug trade organisations (DTOs)

• Public service announcements on DTOs.
• Educational or documentary content or public service announcements on DTOs.
  • Educational content focused primarily on specific DTOs or DTO leaders.
  • May include non-graphic situations of attacks and/or their aftermath, hostage situations, etc.
  • Public service announcements on the related groups.
  • Violent situations and actions such as hostages or interrogation conducted by DTOs.

Some examples of content that falls into this category:

• Sharing drug reviews and drug insights.
  • Tips or recommendations on recreational drug usage or creation, such as cannabis farming.
  • Reviews of cannabis coffee shops, head shops, dealers, dispensary tours, etc.
  • Selling or buying drugs online or offline.
    • Sharing links to drug purchasing sites or the physical addresses of drug purchasing locations.

Drug trade organisations (DTOs)

• Non-educational videos focused on specific DTOs, DTO leaders or international drug trading.
  • Discussion of DTOs with no explicit reference to an intent to educate or explain that the topic is considered 'non-educational' content. 
• Non-educational depictions of DTO-related imagery such as flags, slogans, banners, etc.
• Recruitment of DTO group members.
• Violent situations and actions such as hostages or interrogation conducted by DTOs.
• Comedic content covering DTOs or international drug trading as a subject.

Some examples of content that also falls into this category:

• Discussions on gun legislation or the issue of gun control.
• Gun reviews and demonstrations.
• Content featuring optical scopes and silencers.
• Prop guns when not used to harm a person or property.

Definitions:

• A 'safe environment' refers to locations like shooting ranges or enclosed areas that are purpose-built for target practice.
• 'Modifications' refer to anything that interferes with, enhances or changes the internal functioning of the product, as well as hair triggers, bump stocks and explosive/incendiary ammunition, or other attachments such as thermal/infrared sights or large-capacity magazines. 
• A 'prop gun' is a non-functioning firearm by design. This definition includes guns designed to only fire blanks (blank firing guns). 
   

Some examples of content that also falls into this category:

• Showing guns being used in unprepared or uncontrolled environments (e.g. on a public street outside a home, or anywhere bystanders or other people's property are put at risk).

Some examples of content that also falls into this category:

• Guides as to how to add bump stocks to a firearm.
• Recommendations of top gun manufacturers or companies from which to purchase firearms (e.g. '15 best gun shops').
• Referring users directly to a site facilitating gun sales.
• Promotions of the sale of a firearm or component, including, but not limited to:
  • Sale of a firearm-related part or component that is essential to or enhances the functionality of a firearm, including:
  • 80% finished gun parts
  • Ammunition
  • Ammunition clips
  • Silencers
  • Ammunition belts
  • Stocks
  • Conversion kits
  • Gun grips
  • Scopes
  • Sights
• Videos that promote content for gun shops.
• Videos that promote manufacturers or discount codes for gun shops.
• Videos containing firearm-making instructions (e.g. replicable gun assembly/disassembly or steps on gun modifications), guides or software, or equipment for 3D printing of guns or gun parts.
• Assembly/disassembly of a firearm for the purpose of modification.

Some examples of content that fall into this category: 

• Non-graphic, non-descriptive, main topic news coverage of controversial issues.
• Non-graphic abortion content, including personal accounts, opinion pieces or medical procedure content.
• Content that covers historical or legislative facts related to abortion.
• Journalistic side topic reporting of non-graphic, non-descriptive content related to suicide/self-harm, adult sexual abuse, domestic abuse, sexual harassment or euthanasia.
• Dramatised or artistic depictions of controversial issues that are not highly graphic.
  • A movie that shows someone jumping off of a bridge, but the dead graphic body isn't shown.
• General reference to eating disorders without triggering or imitable signals.  

Title and thumbnail: 

• References to controversial issues that are non-graphic.
  • Text relating to or image of a razor.

Definitions: 

• Fleeting references are not the focus of content (not focal) and include passing references to topics listed as controversial or sensitive. For example, briefly acknowledging a controversial or sensitive topic wouldn't be considered focal, but rather fleeting. 
  • Such as 'In next week's video we'll be discussing declining rates of suicide'.
• Triggering or imitable signals:   
  • Lowest BMI or weight.
  • Showing an overly thin or emaciated body.
  • Weight or body-based shaming or bullying.
  • Reference to binging, hiding or hoarding food.
  • Exercising to reach a caloric deficit.
  • Vomiting or abusing laxatives.
  • Checking weight loss progress.
  • Reference to hiding any of the above behaviours.

Some examples of content that also falls into this category: 

• Content that discusses child abuse as a main topic without detailed descriptions or graphic depictions.
• Dramatised or artistic depiction of eating disorders with triggering or imitable signals. 
• Dramatised or animated depictions of controversial issues that are not highly graphic without educational or artistic context. 
• Dramatised or artistic depictions of controversial issues that are moderately graphic. 
  • A movie depicts someone cutting their wrist with blood shown.
• Eating disorder recovery stories such as a person's journey to overcome bulimia.

Title and thumbnail: 

• Graphic depictions of controversial issues in the thumbnail, including real, dramatised and artistic depictions. 

Some examples of content that also falls into this category:

• Detailed, shocking, first-person account or biography of survivors discussing their past experiences with:
  • Child abuse
  • Paedophilia
  • Self-harm
  • Suicide
  • Domestic abuse
  • Euthanasia
• Promotion or glorification of controversial issues in the content, title or thumbnail such as 'how to kill yourself and die honourably'.
• Graphic depiction of self-harm where scars, blood or injury are visible. 
• Explicit audio of a controversial issue taking place.
• Explicit reference to eating disorders with triggering or imitable signals.
• Depictions of controversial issues that are moderately graphic without educational or artistic context.
  • Raw footage of someone cutting their wrist with blood shown.
• Animated depiction of controversial issues presented in a sensational manner.   
  • Showing characters bullying others.

Definitions:

Focus or focal refers to a segment, full video or a sustained discussion about a given controversial issue. A passing reference to a controversial issue is not considered a focus on that issue. For example, briefly acknowledging a controversial or sensitive topic such as 'In next week's video we'll be discussing declining rates of suicide' wouldn't be considered focal, but a segment of a video specifically talking about such a topic would be considered focal. The focus need not be verbal. If there is an image or text that focuses on the sensitive issue, that would be considered focus too.

Some examples of content that falls into this category:

• Educational content on negative behaviour
• Public service announcements (PSAs) or videos on the negative impact of bullying or humiliating children
• Display of healthy eating habits
• Videos about sports and fitness
• DIYs, challenges or pranks that have low risks and cause no serious physical or emotional harm to children, such as:
  • DIYs, demos or how-tos, such as baking or cooking with utensils used in safe and appropriate ways
  • Pranks where children aren't traumatised or physically harmed

Some examples of content that falls into this category:

• Content that encourages or promotes negative behaviour by children, or content about social issues that negatively affect children.
  • Dishonest behaviour, such as cheating on tests
  • Display of real or realistic guns in children's content
  • Binge eating high sugar or high fat foods
  • Bullying, harassing or humiliating children
  • Content on how to change bodies to look slimmer, more curvaceous or muscular, restrict or increase calories etc.
  • DIYs or challenges that depict or could result in serious physical or emotional harm, such as: 
    • Using prohibited chemicals, explosives, matchsticks for volcano DIY content etc. 
    • Food stuffing challenges that may cause suffocation 
    • Encouraging eating non-edible products