Add a branding watermark to videos

You can encourage viewers to subscribe to your channel by adding a branding watermark to your videos, often called a custom subscribe button. When you add a watermark, viewers can directly subscribe to your channel if they hover over the watermark when using YouTube on a computer.

Note: Branding watermarks aren’t available on videos set as made for kids. If you previously added a branding watermark, but your video is now set as made for kids, viewers won’t see the watermark.

Add your branding watermark

How to add a custom subscribe button to your YouTube videos | Pro Tips from TeamYouTube

  1. Sign in to YouTube Studio.
  2. From the left menu, select Settings.
  3. Select Channel and then Branding
  4. Select Choose image and choose which image you’d like to use as your branding watermark.
  5. Select the display time for the branding watermark:
    1. End of video: The branding watermark will show for the last 15 seconds of the video.
    2. Custom start time: The branding watermark will begin showing at a time you choose.
    3. Entire video: The branding watermark will show throughout the entire video.
  6. Save changes.

Image guidelines

Images must be square, with a minimum of 150x150 pixels, and less than 1MB in size. We recommend that you use a transparent background rather than a solid one and include just one color in the image. This style of background can be less distracting, especially on small screens.


The channel watermark is available in landscape view on computers and mobile devices (not clickable on mobile). Channel watermarks do not show on custom YouTube chromeless players or Adobe Flash.

Branding watermark metrics

You can get metrics in the Annotations report in YouTube Analytics.

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