YouTube Operations Guide

View your downloadable reports

Performance reports

Videos report

The Videos report shows data on the videos in a partner's Content Manager.

  • Available 3 times per week
  • Data includes, but is not limited to: video status, ad enablement, number of views, asset ID, policies, etc.
  • Doesn't show revenue-related performance data
  • If a video is claimed by multiple assets, there will be multiple asset IDs in the Asset ID column, but only one set of asset metadata.
Assets full report

The full Assets report shows data on the assets in a partner's Content Manager.

  • Available on a weekly basis
  • Data includes, but is not limited to: ownership territories, asset type, constituent Asset ID, active/inactive references, match policy, etc.
  • This document is useful for partners who want to:
    • Check a set of assets to confirm the ownership info is correct
    • Map out constituent asset IDs to synthesized asset IDs
    • View all assets with a particular match policy
Asset conflicts report

The Asset conflicts report is available to partners with assets in conflict.

  • Available on a daily basis
  • Compared to other asset reports, the Asset conflicts report shows any ownership territories that are in conflict and the last ownership change info.
Assets (shares) report

The Assets (shares) report shows data on a partner's Sound Recording Shares and associated metadata.

  • Available on a daily basis for partners with shares, such as music label and publishing partners 
  • Shows data on individual shares, including share metadata, and the share’s parent asset
Claims report

The Claims report shows data on active, inactive, and pending claims on assets in a partner's Content Manager. It includes claims on private, unlisted, and blocked videos. 

  • Available on a daily basis
  • Shows data on all claims belonging to an asset and the relevant policy info
  • Data includes, but is not limited to: applied policy, claim type, origin, etc.

Learn more about the Claims report.

References report

The References report shows data on all references created by a partner.

  • Available on a weekly basis
  • Shows a mapping of reference video IDs to asset and reference IDs
  • Also contains info about reference provider, exclusions, type, creation date, number of active claims, and the associated asset. 
  • Note: Not every reference will have a reference video ID. The reference video ID is only available if the reference is associated to a video uploaded to a channel.
Campaigns report
The Campaigns report shows data on the custom manual campaigns a partner has created, including which assets or asset labels are applied to each campaign.
  • Available on a weekly basis.
  • Shows relevant campaign performance data, such as how much user-generated content (UGC) was claimed and how many clicks there were on campaign cards.
  • Only includes data on custom manual campaigns. It doesn't show data on default campaigns or transactional campaigns.

Learn more about the Campaigns report.

Financial reports 

Payment summary report

The Payment Summary report includes your total revenue, broken down by revenue type (such as ads, subscription, transactional). It also includes adjustments. Total revenue is reported in both USD and your payment currency.

Ads revenue report

The Ads Revenue report contains revenue and views related to advertising-supported videos.

For TV and Movie partners, the full description of the Ads Revenue report can be found here.

Subscription revenue report

The Subscription Revenue report includes revenue from YouTube Music, Google Play Music, and YouTube Premium.

Transactions revenue report

The Transactions Revenue report contains revenue from movie rentals (EST) and video rentals (VOD).

The Transactions Revenue report is available only to Movie and TV partners.

Audio tier revenue report

The Audio Tier Revenue report contains YouTube Music revenue from users who are:
  • Not YouTube Music members
  • Using a radio-like experience that isn’t on-demand
  • On screenless devices using the Google Assistant (for instance, Google Home)

Paid features report

The Paid Features report includes revenue from:
  • Super Chat purchases (SCT)
  • Memberships (SPT)
  • Super Stickers (SST)
  • FameBit (FMT)

Ads adjustments revenue report

The Ad Adjustments Revenue report summarizes ads revenue adjustments. This can include revenue from monetization in dispute and revenue from asset conflict resolution.

This report is only published when adjustments are made for a given month.

Subscriptions adjustments revenue report

The Subscriptions adjustments revenue report summarizes subscriptions revenue adjustments.

This report is only published when adjustments are made for a given month.

Microsoft Excel for Macintosh does not support UTF-8 encoding. If your metadata includes any non-Latin characters, use a different spreadsheet application such as Google Sheets.
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