YouTube has many reports available to our partners that help with a variety of needs. Your reporting needs can be reached through either YouTube Analytics or Downloadable Reports in your Content Manager. This section will cover a few best practices with regards to each major area. Please note that while some information relates to Music partners, music reporting specifics will not be the focus of this section.
Note: For our larger partners, we recommend importing bigger reports - such as the monthly performance report and the raw data report - into an internal system or table, and querying information directly from there.